George Mack Profile picture
Jun 14, 2023 12 tweets 5 min read Read on X
Is optimism a scam?

Here's the skeptics guide to optimism: Image
If you study history, you find iconic examples of people bending reality with positive thinking

E.g. Churchill and Schwarzenegger Image
Here's the skeptic's response:

1. For every Churchill or Arnold, there are thousands of delusional people that said similar things who we've never heard of.

2. If optimism alone can bend reality -- why don't starving children use this tool?

The skeptic is correct. Image
The mistake the optimists made:

The marketing was way better than the product -- but the product wasn't bad.

The skeptics then throw out the baby with the bathwater: Image
To use the skeptics language:

The placebo effect has 100,000+ references on PubMed.

The placebo effect shows the impact optimistic or pessimistic expectations can have. Image
The Cocktail Party Effect is the best argument for optimism:

At cocktail parties, your brain blurs out 100's of surrounding sounds and focuses on your conversation

When the background sound mentions a trigger word: (e.g. Your name or hometown) -- your brain suddenly picks it up Image
Life is a huge cocktail party

Your brain is tuning out millions of inputs

If you're a optimist, your brain tunes into opportunities -- like a trigger word at a cocktail party

If you're a pessimist, your brain tunes into problems -- like a trigger word at a cocktail party Image
Optimism isn't going to fix the world's problems

But optimism combined with action might add a 1% improvement everyday to an individuals life (seems like more reasonable marketing)

And if you let that 1% compound, it can lead to something incredible with time (via @JamesClear) Image
Brian Armstrong used to write down:

“I will create a billion dollar tech company”

Is this the main reason for his success? Definitely not

But was it a small nudge at life's cocktail party that helped spot billion dollar opportunities? Maybe Image
It's never been sexier to be cynical or pessimistic.

If you still can't find any reason to be optimistic -- maybe try the opportunity to stand on the shoulders of giants everyday.

Read this email Steve Jobs sent to himself 13 months before he died Image
PS. If you want a rabbit hole on placebos

Dr. Bleecher ran out of morphine to operate on wounded soldiers in WW2

So he pretended to give them morphine before surgery -- but he actually used saltwater

The soldiers tolerated surgery as if they had morphine -- with saltwater Image
If you enjoyed this, I'm adding "The Skeptics Guide to Optimism" to my 0.1% of ideas.

You can get the full list here:

george-mack.com

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More from @george__mack

May 7
Fun story: I had a list of dream clients I wanted to sign. But I had zero connections.

So I created ads for them that reached millions of people and used that as the intro. Best ones below.

1. Porsche Image
2. Lego Image
3. Tesla Image
Read 15 tweets
Apr 25
High agency razors:

1. If unsure who to work with, pick the person you'd call when stuck in a 3rd world jail cell.
2. If unsure what to work on, ask:

What is ignored by the media -- but will be studied by historians?

The higher the historian to media ratio -- the greater the opportunity.
3. If unsure on a decision, ask: What's the best story? Image
Read 15 tweets
Mar 28
Underrated rule of thumb: Don't put another human on a pedestal.

Even the greats had human flaws:

1. ‍‍Steve Jobs delayed nine months of medical treatment of pancreatic cancer for a carrot juice diet and acupuncture. Image
2. Mozart overspent his income, lived miserably in mountains of debt and regularly wrote letters to friends begging for money. Image
3. Isaac Newton spent thirty years of his life writing 1 million words on alchemy.

Hidden for years by his heirs because they were too embarrassed to publish it. Image
Read 14 tweets
Mar 24
After 7 months of writing, I finished my essay!

I think agency might be the most important idea of the 21st century

highagency.com
High agency in a meme: Image
High agency in a moment: Image
Read 9 tweets
Mar 23
After 7 months, I finished my essay on high agency.

So I asked myself: "What's the most high agency way of promoting it?"

Last night, I took over the iconic Times Square in New York for $0.

Hilarious story... Image
I spent 7 months trying to simplify high agency in the essay:

Optimism = Glass is half full

Pessimism = Glass is half empty

High agency = You're a tap Image
When it came time to promote it, I used the high agency tricycle:

1. Clear thinking
2. Bias to action
3. Disagreeability

Like a tricycle, if you take away any of the wheels -- it stops working. Image
Read 17 tweets
Aug 12, 2024
"Most people die at 25 and aren't buried until they're 75" - Benjamin Franklin

Why?

4 reasons and solutions: Image
Reason 1 - Milestones

0-25 is a well-designed video game.

You level up each year.

There are regular milestones as you go from infancy to school to entering the workforce.

You constantly feel like you're making progress -- and have reflective milestones.
After 25, it's a terribly designed video game.

Society places you on your own.

If you don't have the agency to design your own 25+ video game, the only milestones life will give you are the funerals of your loved ones -- followed by your own funeral.
Read 23 tweets

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