George Mack Profile picture
Jun 14 12 tweets 5 min read Twitter logo Read on Twitter
Is optimism a scam?

Here's the skeptics guide to optimism: Image
If you study history, you find iconic examples of people bending reality with positive thinking

E.g. Churchill and Schwarzenegger Image
Here's the skeptic's response:

1. For every Churchill or Arnold, there are thousands of delusional people that said similar things who we've never heard of.

2. If optimism alone can bend reality -- why don't starving children use this tool?

The skeptic is correct. Image
The mistake the optimists made:

The marketing was way better than the product -- but the product wasn't bad.

The skeptics then throw out the baby with the bathwater: Image
To use the skeptics language:

The placebo effect has 100,000+ references on PubMed.

The placebo effect shows the impact optimistic or pessimistic expectations can have. Image
The Cocktail Party Effect is the best argument for optimism:

At cocktail parties, your brain blurs out 100's of surrounding sounds and focuses on your conversation

When the background sound mentions a trigger word: (e.g. Your name or hometown) -- your brain suddenly picks it up Image
Life is a huge cocktail party

Your brain is tuning out millions of inputs

If you're a optimist, your brain tunes into opportunities -- like a trigger word at a cocktail party

If you're a pessimist, your brain tunes into problems -- like a trigger word at a cocktail party Image
Optimism isn't going to fix the world's problems

But optimism combined with action might add a 1% improvement everyday to an individuals life (seems like more reasonable marketing)

And if you let that 1% compound, it can lead to something incredible with time (via @JamesClear) Image
Brian Armstrong used to write down:

“I will create a billion dollar tech company”

Is this the main reason for his success? Definitely not

But was it a small nudge at life's cocktail party that helped spot billion dollar opportunities? Maybe Image
It's never been sexier to be cynical or pessimistic.

If you still can't find any reason to be optimistic -- maybe try the opportunity to stand on the shoulders of giants everyday.

Read this email Steve Jobs sent to himself 13 months before he died Image
PS. If you want a rabbit hole on placebos

Dr. Bleecher ran out of morphine to operate on wounded soldiers in WW2

So he pretended to give them morphine before surgery -- but he actually used saltwater

The soldiers tolerated surgery as if they had morphine -- with saltwater Image
If you enjoyed this, I'm adding "The Skeptics Guide to Optimism" to my 0.1% of ideas.

You can get the full list here:

george-mack.com

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More from @george__mack

Jun 9
What is neglected by the media -- but will be studied by historians?

7 more examples: Image
1. The Scale of Pharma Marketing

It's estimated the average American spends more time watching Pharma ads than speaking to their doctor.

The US and New Zealand are the only countries it's allowed.

And guess what? Marketing works. Image
According to Kantar data -- Pharma ads are some of the news’ biggest customers:

1. CBS - 4/5 of their biggest advertisers are pharmaceuticals

2. ABC - Biggest advertiser is pharmaceutical

3. MSNBC - Biggest advertiser is pharmaceutical Image
Read 15 tweets
Jun 4
The 0.1% of ideas this week

The rabbit holes I've been down -- without the distractions.

7 examples: Image
1. America's Ulta-High Net-Worth Individuals

America has 53% of the world's ultra-high net worth individuals -- despite only having 4.25% of the world's population.

Ultra-high net worth = $50 million or above Image
2. The Great Digital Inheritance

Baby Boomers are set to pass on ~$48 trillion to GenX, Millenials, and Gen-Z

The money is flowing from the digitally inept to the digitally savvy

Even if there’s no innovation in the digital economy (unlikely), it may boom on inheritance alone. Image
Read 10 tweets
Jun 3
How to get creative (without taking drugs): Image
At a first principles level:

1. The brain has inputs and outputs

2. Creativity is an output that is both novel and useful Image
The mistake people make is treating creativity like productivity

We try to work harder and expect creativity to appear

Instead, add new inputs... Image
Read 22 tweets
Jun 3
How to get creative (without taking drugs): Image
At a first principles level:

1. The brain has inputs and outputs

2. Creativity is an output that is both novel and useful Image
The mistake people make is treating creativity like productivity

We try to work harder and expect creativity to appear

Instead, add new inputs... Image
Read 22 tweets
May 28
The 0.1% of ideas this week

The rabbit holes I've gone down -- without the distractions: Image
1. Vaping & Cigarette Trends for Teenagers:

We are in a cigarette bear market -- but a vaping bull market. Image
The vaping crowd will argue that it's prevented teenagers from smoking.

But cigarette use was on the decline long before vaping came on the scene. Image
Read 14 tweets
May 27
How to turn your smartphone into a magic pocket computer

10 practical examples: Image
Red Pill:

The smartphone can be a magic pocket computer -- or a brain-killing device.

The most important factor isn't the device -- it's the relationship the person has with it. Image
The Smartphone Paradox:

Your phone is a gateway to the world's best knowledge -- and the world's best distractions.

It's like having the best teachers, social clubs, and strip clubs in your pocket 24-7.
Read 18 tweets

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