Ian Nuttall Profile picture
Jun 16 10 tweets 4 min read Twitter logo Read on Twitter
If your niche site is monetised with Raptive, they have a VERY nice AI content ideas generator built into the dashboard 🔥

Here's how to use it:
For this demo, I'll be using the classic topic I used for Cuppa.sh: "how deep can you scuba dive?"

Head to Content Optimization > Content Briefs and add your topic (you can also provide a URL to update an existing post 🤯) Image
When you click the button, it'll take a few minutes to build the brief for you. Maybe grab... a cuppa? ;)

There's also an option to hook it up to Google Search Console that will automagically give you content ideas every month! Image
Once the brief is complete, click it and you get lots of useful info about the topic you're writing about.

They give a few suggestions on how to start your article, or you can start it from scratch. There is also competitor analysis AND a breakdown of their article outline! ImageImage
They also give you questions to answer (which can be clustered) and you can search for statistics to use in your article, as well as commonly cited links! ImageImage
For the title, I generated ideas and I'm gonna riff on their suggestions to go with "How Deep Can You Scuba Dive (With and Without Equipment)".

Based on that, I generated a description and I'll go with the first one that looks good. Image
Next, I'll generate the outline. For this demo, let's stick with the defaults (but you can choose only the ones you want and organise them as you choose).

Now we click "Copy All to Clipboard" Image
At this point, you can add the copied brief to their content editor, or you can use an AI writer to take this title and brief and create your first draft from the outline.

You could also hook it up to something like @ArielleCPX's Bulk Publishing sheet to generate lots of posts!
I'm pretty sure the next step here is for them to integrate AI into the editor but this is a ready-made replacement for SurferSEO and it's available to Raptive publishers.

Anybody used this? How are the articles performing?
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More from @iannuttall

Jun 13
Canva is great for quickly generating programmatic images from a dataset. 🏞️

Here's how you can do it:
1/ It all starts with your data source

For this example, I asked ChatGPT to spin up a list of internet business quotes. With a quick copy/paste to Google Sheets you can export a CSV. Image
2/ Find a Canva template

Pick a template that matches your brand or create your own. I'm going with this simple and minimalist one. ImageImage
Read 9 tweets
Jun 6
I built a $7m portfolio of internet businesses powered by aged (and abandoned) websites.

Using cold email.

Here's how to do it:
1/ Get really good at searching Google

There are certain fingerprints you can search for to find sites that are abandoned:

- "this website is for sale"
- "website is no longer updated"
- "website is closing down"

The quotes will find only those exact matches. But wait...
You can also combine these with specific topics or years:

- travel + "this website is no longer updated"
- garden + "website last updated" + 2011

(tip: use some of the operators listed in this @ahrefs article)

ahrefs.com/blog/google-ad…
Read 58 tweets
May 30
Overwhelmed with SEO and internet marketing tactics?

Don't be. Follow this Core SEO framework:
1/ Brandable .com

Not an SEO "tactic" per se but I'm old school .com has a lot of brandable and trust value.

If you're serious about building an online business, get the .com.

There are a bunch of interesting marketplaces you can use to find brandable names.
The main one is still BrandBucket with over 150k .com domains in their marketplace.

Others include Brandpa and Squadhelp. Image
Read 29 tweets
May 24
Did you know that programmatic SEO can create topical authority VERY quickly?

Here's an example of how you can use simple keyword research to map out a topical cluster:
Let's say you collected a bunch of data about scuba diving in various locations:

- best beaches
- different tour guides
- prices
- interesting facts per location
- sea temperatures
- best time of year to visit
- etc etc

First thing to do is throw "scuba diving" into Low Fruits: Image
Not using Low Fruits? I've been using it as my go-to resource for finding repeatable programmatic keywords and topical clusters (their clustering seems to work just fine for me without being too overwhelming!).

Sign up using my snazzy affiliate link:

lowfruits.io/?via=ian-nutta…
Read 15 tweets
May 16
I'm not sure if this is genius email marketing or sneaky and underhand! 🧐

In the Nike SNKRS app, whenever there is a new drop, you enter the draw, confirm payment, and get entered for a chance to win the sneakers. Image
When you don't get selected, you receive an email like this, with the subject line "Draw Results" Image
Now here's the sneaky part! Kick Game is an online store that sells Jordans, Dunks, Yeezys, etc

If you've bought from them before, they send emails like this about 10 minutes after the draw is finished with the subject line "You've Been Selected!" Image
Read 6 tweets
May 15
SEO traffic > display ads is a shaky business model 😰

It's a good starting point, but the gravy train doesn't roll forever.

Here is a pSEO + AI flow that I've been using recently with great success:
Step 1: Get as much traffic as you can, as fast as you can

If you can write like a beast to hit all of your clusters, go for it.

For me, I scrape or outsource data collection, then use programmatic SEO templates to generate the bulk of my content.
Let's say you're trying to compare the amount of caffeine in 10 different coffee brands. I could create a spreadsheet:

| Brand | Coffee type | Caffeine (mg) |
| Starbucks | Espresso | 75 |
| Dunkin' | Espresso | 118 |
Read 24 tweets

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