Amazon spent $20.6 billion on advertising in 2022
They avoided advertising -- and are now the biggest advertiser ever.
Let's break it down:
They avoided advertising -- and are now the biggest advertiser ever.
Let's break it down:
Bezos in 2009: "Advertising is the price you pay for having an unremarkable product"
Amazon in 2022: "We are the biggest advertiser in the world"
On average, they spent $56 million per day. It's estimated they are 2% of all ad spend on earth.
Amazon in 2022: "We are the biggest advertiser in the world"
On average, they spent $56 million per day. It's estimated they are 2% of all ad spend on earth.
Alibaba, L'Oreal, and P&G are now behind Amazon (via @benedictevans)
One thing to keep in mind when analyzing Amazon's ad budgets: They have many products.
Prime, Prime Video, Alexa, Twitch, AWS, Fire, Kindle etc
Prime, Prime Video, Alexa, Twitch, AWS, Fire, Kindle etc
TV Ads:
The 2022 Superbowl Ad with Scarlett Johanson is expected to have cost $26 million -- this is the most expensive Superbowl ad in history.
The 2022 Superbowl Ad with Scarlett Johanson is expected to have cost $26 million -- this is the most expensive Superbowl ad in history.
Facebook Ads:
On Meta Ad Library, there are 1,800 ads live for Amazon US alone.
On Meta Ad Library, there are 1,800 ads live for Amazon US alone.
This isn't the global number of ads - Amazon has a similar amount of Facebook ads live for every region:
E.g. Here's Brazil
E.g. Here's Brazil
Twitter Ads:
Amazon is set to spend $100 million this year on Twitter ads -- making them one of Twitter's largest advertisers.
Amazon is set to spend $100 million this year on Twitter ads -- making them one of Twitter's largest advertisers.
Google Ads:
They are Google's biggest advertiser.
In 2013, Amazon spent $158 million(!) on Google Search Ads according to Ad Age.
Their overall marketing spend has 10x'd since then - so it will now be significantly more than $158 million.
They are Google's biggest advertiser.
In 2013, Amazon spent $158 million(!) on Google Search Ads according to Ad Age.
Their overall marketing spend has 10x'd since then - so it will now be significantly more than $158 million.
Influencer Programs:
The IG account has 952K followers - making it the most followed influencer program in the world.
The IG account has 952K followers - making it the most followed influencer program in the world.
Affiliates:
Here's how much Amazon pays out to affiliates per product category:
Here's how much Amazon pays out to affiliates per product category:
Some great data from Ad Age:
1. Amazon has only spent 3.5% of net sales on advertising and promotion.
2. 50% of Amazon's ad spend has come in the last 3 years
1. Amazon has only spent 3.5% of net sales on advertising and promotion.
2. 50% of Amazon's ad spend has come in the last 3 years
Amazon ad revenue = $38 billion
Amazon ad spend = $20.6 billion
Despite being the world's largest advertiser ever, they make MORE money from Amazon ads than they spend on ads.
Amazon ads now provide more revenue than Prime.
Amazon ad spend = $20.6 billion
Despite being the world's largest advertiser ever, they make MORE money from Amazon ads than they spend on ads.
Amazon ads now provide more revenue than Prime.
PS. If you enjoyed this -- I put together the best 25 ads of all time, with a breakdown of the principles behind them.
You can get the full list here: ads.marketingplug.com
You can get the full list here: ads.marketingplug.com
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