Tony Hill Profile picture
Jun 29 9 tweets 2 min read Twitter logo Read on Twitter
I'm now getting over 1 million visitors/month to my site from Pinterest 🚀

Here are 7 things I've been doing lately that I believe has skyrocketed my results 👇
1. Pinning more "before & after" images having been working well lately.

People love seeing transformations of something going from undesirable to desirable ✨
2. Studying Pinterest "Top 10 X Ideas & Inspiration" pages.

These are pages Pinterest is generating which give DO-FOLLOW backlinks 👏 I've got over 200 of these.

Try this Google search.
site: pinterest .com/ideas/ intitle:"ideas and inspiration" + [your keyword]
3. Looking at my Pinterest analytics page almost as much as looking at Google Analytics.

I'm constantly looking to see what new stuff is working and not working to see what I should double down on.
4. Niching down even more to target specific demographics with individual pins (and boards).

Think: age, lifestyle, ethnicity, stage of life, hobbies, disabilities, etc..
5. Pinning incredible images using MidJourney 😬

I'm still in testing/experimenting phase. But some of these have sent thousands of clicks within the first 60 days.
6. Pinning consistently.

Almost every 30 minutes, 7 days a week. My Pinterest VA uses the built-in Pinterest scheduler for this.
7. Overlaying text on images for only a specific demographic.

(Mainly people over 55... they seem to click on these more)

Text is the article headline. White background, black text using Pinterest's built-in text overlay tool.
Being consistent with pinning & testing new ideas is part of my success with Pinterest.

But I'm also in one of the core categories for Pinterest's audience. I believe that's a huge advantage for me. I'm just trying to make the most of it.

I'm happy to answer any questions!

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More from @tonythill

Jun 21
After 5 long years, I finally got this article to rank #1 in Google.

It went from 5 years of 35 clicks/day to over 1,000/day.

Here's how I updated it to steal the #1 rankings for its top keywords 👇 Image
Step 1: Found keywords / sub topics it wasn't covering.

My primary keyword research tool is... Google.

I used it to find important keywords the article was missing.

Here's specifically how I use Google for keyword research:
Google SERPS - All the bolded words in site descriptions, auto complete, image search suggestions, & related searches.
Read 11 tweets
Jun 14
This old article has made a big comeback in Google over the last month 🚀

Here’s what was done in 2 hours of work👇 Image
1. Ran a report in Search Console for its URL to find queries/keywords that it was ranking for but were not included in the article and added them to it ~ 30min

(Improved topical relevancy)
2. Added the “main keyword” into Google Ads Keyword Planner to find Google’s own list of topically relevant keywords (and they’re listed in order of relevance!) and added to the article which keywords it was missing from this list of the top 50 ~ 30min
Read 10 tweets
Jun 13
Here's a counterintuitive tip for more Pinterest traffic & better Google rankings 👇

💡Pin images that link to category pages.

This can send traffic (& backlinks) to category pages & pass link juice to its articles.

🚫Wait… doesn’t Pinterest slap a “nofollow” on their links?
Nope…

Pinterest rewards sites with great images by removing the nofollow on links found on their auto-generated “10 Best Ideas and Inspiration” list pages for various topics.
So how do you get your pin featured on these coveted Pinterest pages?

I honestly have no idea other than pin eye-catching images that get lots of saves 🤷‍♂️

Keep pinning, and keep testing different ideas to see what gets more saves and clicks.

But...
Read 5 tweets
Jun 9
This article of mine went for a wild ride on Google Discover this week 🙌

It ended up generating over 250,000 page views on the site in the first 72 hours.

Here's what likely helped it get featured 👇 Image
- It was a listicle

- The title had a great "hook" (more details below)

- The main adjective used in the title was the word "Incredible" (kinda clickbaity, but it's subjective)

- It was targeting a specific demographic (age & gender) who are interested in this topic
- The topic was something they likely Googled in the last month or two, or something closely related

- And the special hook was about how these people (demographic) are "getting" this particular thing in 2023 (creates a since of fomo and is timely)
Read 7 tweets
Jun 7
Delegating critical parts of my business that I've been doing myself is TOUGH.

As you can see, not delegating the day-to-day SEO was the biggest thing holding my site back for years.

(Just like what Spencer experienced with writing all his posts)

However... Image
Once I cracked the code on SEO, I took a leap of faith and hired a full-time American to take over.

Money was tight then & I only had 3 months runway for this new SEO role. It felt risky, but necessary.
But as you can see, this risk I took worked out.

Maybe it was luck, maybe not.

This person is still with me to this day & it's free'd me up to discover new SEO insights, traffic sources, hiring more people, & using AI to grow the site to new levels.
Read 7 tweets
May 19
I use "entities" in schema for Google to understand my articles' key topics which helps my rankings. My approach is that I then match each entity to a WordPress tag, so it auto populates the correct schema for each entity in the article.

Here's my exact process (with/example)👇
First: Why do this when Google's getting smarter about understanding language with its BERT and MUM / NLP AI?

Sometimes Google gets the meaning, context, and importance wrong for an article… and so do humans and AI when it comes to writing...
It’s like going to a restaurant and ordering a casserole without seeing what's in it and you're expected to figure it out by taste alone. You might guess most of the ingredients, but probably not all....
Read 19 tweets

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