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Jessica Strelioff Profile picture
@jstrelioff
Jun 30 • 13 tweets • 3 min read Twitter logo Read on Twitter
I’ve been collecting public brand sites and brand guidelines over the years. Here are some of my favorite:

1. Twitch
brand.twitch.tv
2. Instagram
about.instagram.com/brand
3. Starbucks
creative.starbucks.com
4. Dropbox
dropboxdesignstandards.com/foundation
5. HelpScout
style.helpscout.com
6. Google
about.google/brand-resource…
7. Zapier
brand.zapier.com
8. Zendesk
dam.zendesk.com/guidelines/gui…
9. Zipline
brand.flyzipline.com
10. RISD
identity.risd.edu
11. Skillshare
brand.skillshare.com
12. Chatham
live.standards.site/chatham
13. Noom
brand.noom.com

• • •

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More from @jstrelioff

Jessica Strelioff Profile picture
Jun 27
Here are some free-ish resources I frequently use when creating a brand identity:

1. Onym's naming resource hub
This is an incredible list of resources for naming.

guide.onym.co
2. OneLook
This one is from Onym's list. OneLook thesaurus and dictionary are my most frequently used tools when naming. It helps with namestorming and coming up with out-of-the-box words, themes, and ideas

onelook.com
3. @MyFonts's WhatTheFont
I often come across typography in the wild that could be a good jumping off point for a wordmark/brand typeface. WhatTheFont helps find similar-ish fonts for purchase. All you have to do is take a photo / screenshot and upload.

myfonts.com/pages/whatthef…
Read 10 tweets
Jessica Strelioff Profile picture
May 4
Our brand projects at @Goodside_Studio typically include three phases:

1. Discovery & Positioning
2. Brand Identity
3. Go-To-Market
Phase 1: Discovery and Brand Positioning includes:

- A project starter kit for the client to fill out
- Kickoff call
- Research (review documents, brand & industry audit)
- Stakeholder / audience interviews
- Brand workshop(s)
- Development of brand positioning
- Refinement
Phase 2: Brand Identity includes:

- 2-3 brand identity directions that consider messaging, logo, color, typography, imagery, and motifs applied to 5-10 sample touchpoints
- Refinement of one direction (typically 1-2 revision rounds)
- Brand guidelines
- Brand asset folder / file
Read 4 tweets
Jessica Strelioff Profile picture
Jan 11
A thread of brand designs I created that never saw the light of day 🪦:
1. StockX Brand Refresh (2019). One of the first projects I worked on after going full-time freelance. I really loved this brand direction. We ended up moving forward with a direction closer to their existing brand. ImageImageImageImage
2. Storyworth (2022). I love where we landed with the final brand but I still liked this totally different early direction. Work done with @daniellelaroy and Paladar Studio. ImageImageImageImage
Read 5 tweets

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