I’ve been collecting public brand sites and brand guidelines over the years. Here are some of my favorite:

1. Twitch
brand.twitch.tv 2. Instagram
about.instagram.com/brand

Here are some free-ish resources I frequently use when creating a brand identity:

1. Onym's naming resource hub
This is an incredible list of resources for naming.

guide.onym.co 2. OneLook
This one is from Onym's list. OneLook thesaurus and dictionary are my most frequently used tools when naming. It helps with namestorming and coming up with out-of-the-box words, themes, and ideas

onelook.com

Our brand projects at @Goodside_Studio typically include three phases:

1. Discovery & Positioning
2. Brand Identity
3. Go-To-Market Phase 1: Discovery and Brand Positioning includes:

- A project starter kit for the client to fill out
- Kickoff call
- Research (review documents, brand & industry audit)
- Stakeholder / audience interviews
- Brand workshop(s)
- Development of brand positioning
- Refinement

A thread of brand designs I created that never saw the light of day 🪦: 1. StockX Brand Refresh (2019). One of the first projects I worked on after going full-time freelance. I really loved this brand direction. We ended up moving forward with a direction closer to their existing brand.