Samuel Schmitt Profile picture
Jul 2, 2023 15 tweets 5 min read Read on X
Are you using Google Search Console?

Follow these steps to create a solid topic cluster 👇

🧵SEO Thread...
1 - Exports the relevant keywords from Google Search Console and apply a filter on a specific page.
Filtering on a specific article will limit your keyword set on a specific topic.
You could then create a topic cluster on this specific topic.
2 - Use a SERP-based keyword clustering tool to group your keywords

SERP-based means that it will check the SERP, and when two keywords display the same SERP, they are grouped.

This approach is the one giving the best result.
🧰Tool recommended: @thruuu_seo

Why thruuu?

- Start for free with 500kw
- Visualize the clusters in a friendly UI
- Access on-page data for every cluster top-ranking pages
- Seamless integration with the brief creation process
- The founder is cool 😎
3 - Upload your keyword list to thruuu
4 - Select your market (how people search) and enter your domain (to get stat)
5 - Explore the clusters, pick the best ones, and analyze their content
👉 thruuu creates a unique view by aggregating all the keywords from a cluster and displaying the top-ranking articles and on-page data.

This gives you a LOT of significant data to prepare your content.

Such as the PAAs from multiple SERPs. 🔥
6 - Start the brief process using SERP analysis.
7 - Write your articles
8 - Connect your cluster pages by linking them with the pillar page
💡 PRO TIP 💡

Leverage the initial article as the main pillar page, strategically linking it to all the cluster pages to create a cohesive and interconnected content structure.
TLDR;

- Export keywords related to an article
- Start the clustering process
- Select the best clusters
- Analyse their content
- Create detail briefs
- Write several articles
- Publish them
- Use the initial article as the pillar page
- Start ranking
You have no more excuses.
Start creating SEO topic clusters. 😉

If you like this, don't hesitate to share 👇

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More from @samuelschmitt

Jan 25, 2023
How to build an SEO strategy and content plan
in 5 minutes...

Step 1 - Pick an article on your website
Step 2 - Export KW from Google Search Console
Step 3 - Cluster the KW
Step 4 - Browse the clusters
Step 5 - Pick the best topics

📹 Watch me create a content plan
Read 6 tweets
Jan 23, 2023
thruuu has evolved from a "SERP Analyzer" to an "End-to-End SEO platform" empowering your content team.

Unlock your SEO potential by saving hours of research with powerful features

➡️ SERP Analysis Tool
➡️ Content Brief Generator
➡️ Keyword Clustering and Topic Clusters Image
⭐️Scrape the Google SERP for Better SEO Insights⭐️

Get the blueprint for EXACTLY what Google is looking for.

Review up to 100 pages of Google organic results and uncover what Google deems most relevant to a query for any location. Image
⭐️Build Better Content Briefs⭐️

Capitalize immediately on the insight from the SERP analysis in your content briefs.

The workflow is integrated, streamlining your content development process. Image
Read 6 tweets
Dec 19, 2022
SEARCH INTENT...
What is that?

Search intent is the user’s goal when they search for something on a search engine.

For example, does the user want to learn something, purchase something, or go directly to a website?

By understanding the search intent, you will:
➡️ Understand why a person is doing a search
➡️ Who is this person
➡️ And what do they expect to find on the SERP
To understand "why someone searches", you need to analyse the SERP.

For instance

➡️ When someone types “Best CRM,” what is his goal?
Read 7 tweets
Nov 16, 2022
🥊 SEO Minion VS Frase vs thruuu 🥊

Who is the best at counting words?

I recently improved the text analysis feature of @thruuu_seo and wanted to know how accurate is the word count vs other SEO tools.

What I've done (more in thread) Image
➡️ I analysed a small sample of pages,
➡️ extracted the data by hand and
➡️ compared this with the output of thruuu, @fraseHQ and SEO Minion
thruuu was the "closest" to the manual counting for almost every page, and the difference with the "manual reference" is only about 3%, while Frase difference is about 8% and SEO Minion about 18%. Image
Read 7 tweets
Sep 10, 2022
Ça serait cool si Google pouvait faire un .... Helpful FOOD Content Update. 🤬

Je cherchais à savoir comment stériliser des sauces tomates, et voila mon expérience utilisateur:
Je cherche et tape le 1er résultat. Normal quoi.
Pas de titre mais déjà 2 pub... on a l’habitude ...
Read 11 tweets
Sep 4, 2022
Thruuu is three years old 🥳
I officially launched it on September 4th, 2019.

Below is the tweet that started it all.

Today, in this thread 🧵
I will share with you:

➡️Why I created @thruuu_seo
➡️What you can look forward to in the future Image
Before telling you why I created thruuu, I should tell you more about my SEO journey.

I started SEO “only” in early 2019 with the launch of my blog samuelschmit.com.

At this time, I wanted to build a personal brand and thought creating a blog could be the best approach.
I literally fell in love with the processes of blending data analysis, copywriting, and understanding users' behavior.

Blog post after blog post, I started to get traffic to my website and shared what I was learning on my blog.
Read 22 tweets

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