Follow these steps to create a solid topic cluster 👇
🧵SEO Thread...
1 - Exports the relevant keywords from Google Search Console and apply a filter on a specific page.
Filtering on a specific article will limit your keyword set on a specific topic.
You could then create a topic cluster on this specific topic.
2 - Use a SERP-based keyword clustering tool to group your keywords
SERP-based means that it will check the SERP, and when two keywords display the same SERP, they are grouped.
This approach is the one giving the best result.
🧰Tool recommended: @thruuu_seo
Why thruuu?
- Start for free with 500kw
- Visualize the clusters in a friendly UI
- Access on-page data for every cluster top-ranking pages
- Seamless integration with the brief creation process
- The founder is cool 😎
3 - Upload your keyword list to thruuu
4 - Select your market (how people search) and enter your domain (to get stat)
5 - Explore the clusters, pick the best ones, and analyze their content
👉 thruuu creates a unique view by aggregating all the keywords from a cluster and displaying the top-ranking articles and on-page data.
This gives you a LOT of significant data to prepare your content.
Such as the PAAs from multiple SERPs. 🔥
6 - Start the brief process using SERP analysis.
7 - Write your articles
8 - Connect your cluster pages by linking them with the pillar page
💡 PRO TIP 💡
Leverage the initial article as the main pillar page, strategically linking it to all the cluster pages to create a cohesive and interconnected content structure.
TLDR;
- Export keywords related to an article
- Start the clustering process
- Select the best clusters
- Analyse their content
- Create detail briefs
- Write several articles
- Publish them
- Use the initial article as the pillar page
- Start ranking
You have no more excuses.
Start creating SEO topic clusters. 😉
How to build an SEO strategy and content plan
in 5 minutes...
Step 1 - Pick an article on your website
Step 2 - Export KW from Google Search Console
Step 3 - Cluster the KW
Step 4 - Browse the clusters
Step 5 - Pick the best topics
I recently improved the text analysis feature of @thruuu_seo and wanted to know how accurate is the word count vs other SEO tools.
What I've done (more in thread)
➡️ I analysed a small sample of pages,
➡️ extracted the data by hand and
➡️ compared this with the output of thruuu, @fraseHQ and SEO Minion
thruuu was the "closest" to the manual counting for almost every page, and the difference with the "manual reference" is only about 3%, while Frase difference is about 8% and SEO Minion about 18%.