Thread by @ashvinmelwani

Two weeks ago I created an ad that:

- Spent $200,000+
- Had a hook rate of +50%
- Outperformed everything else in the account

I did it using the CCS-Mashup Formula

Here’s how I did it and how you can do it too

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CCS-mashup stands for:

Creator
Customer
Static

Mashup

Weird name, I know - but trust me, it works wonders

Here’s how you make it 👇

Step 1:

You source high-quality and attention-grabbing HOOKS through UGC content creators.

You don’t really need other than a great hook and a great CTA from them.

So instead of paying them for saying “Oh I love this that”

Just pay them for a bunch of Hooks and CTA’s

Step 2:

Source authentic, customer generated content. Also known as Real UGC (coined by yours truly ;) )

Step 3:
Source static images of before and after using your product (if a visible difference can be seen ofc)

Step 4:

Stir it all together

… and voila!

U got yourself a **potentially** banger ad creative (if you do it right ofc)

This was one of our best performing creatives last week - where we used this exact formula to create it

Go test it out and let me know the results

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