The sweet spot for us when it comes to creative testing has always been around 30-50 creatives a week.

But with creative diversity being more important than ever - we’re now doing it with a lot more intention and direction.

And by following a specific, bulletproof process.

🧵 First off, we’re not just throwing anything out there to see what sticks.

And we’re not just writing 4 new headlines and sending them off.

This takes a little more work, but it pays off. Trust me.

Here’s how we do it 👇

Most brands are doing influencer marketing WRONG, and leaving millions on the table

Here’s 5 influencer marketing mistakes that’s costing you more than you think 1)Thinking of influencer marketing as performance marketing instead of brand marketing

A common misconception that people have about influencer marketing is that it’s supposed to drive direct and trackable ROI from the get-go

… and this is exactly what’s hindering most brands

This man got 500,000 people to attend his book launch and sold for $4.4 million in less than 90 minutes.

But more importantly, he delivered a masterclass in marketing

Here’s what you can learn from his live event and how you can use it for your business I’ll divide this thread into 2 stages:

- Before the event
- During the event

And along the way, I’ll give you tactical ways to implement the same strategies for your brand.

Ready?

Let’s go

Two weeks ago I created an ad that:

- Spent $200,000+
- Had a hook rate of +50%
- Outperformed everything else in the account

I did it using the CCS-Mashup Formula

Here’s how I did it and how you can do it too

<<<Bookmark this >>> CCS-mashup stands for:

Creator
Customer
Static

Mashup

Weird name, I know - but trust me, it works wonders

Here’s how you make it 👇

At Obvi, we seed +100 influencers PER WEEK. Here’s a dead-simple way to get

=> Authentic UGC on auto-pilot
=> Posted on influencers profiles without paying an arm and a leg
=> Build a pool of REAL brand-advocates

… all without burning tons of cash on influencers and agencies Step 1: Find people who fit your target demo

For some brands, this is easy peasy - and for others this is a pain in the A’s

There are generally two ways you can go about it:

The quality of your UGC content depends on the briefs you provide to your creators

… but creating briefs can take AGES sometimes.

So how do you create briefs in an efficient, yet detailed manner where you still ensure quality of output?

This is what has been working for us👇 So, the general principle you have to bear in mind when creating briefs is that: The better your input to the creator - the better output you’ll get from them.

Therefore, putting effort into your creative briefs is definitely worth it.

Increasing your Creative Testing Velocity is one of the best levers you can pull to slash your CAC (from a paid media perspective)

… But, testing a high volume of creatives is HARD

Here are the different ways you can source & test +40 creatives per week So, firstly - let me just clarify by saying: YES - the quality of the creatives matters too (and that’s for another thread), but if you can’t pump out large numbers of creatives, consistently - then you might have a hard time sustaining performance, as ads fatigue over time.

I will die on this hill. 🛑

If you want to unleash the full potential of your brand...

You NEED to build & cultivate a community.

Here are my TOP 3 reasons why. 👇 1) Community Can Be A Strong Marketing Tool 💪

By building up our Obvi Community of 60K members we're able to leverage this as a core marketing asset.

The biggest question we get is "Does This Product Work"

And to that we say, talk to any one of our 60K members and find out!

💡PRO TIP: A great way to improve LTV for any brand is to launch a new rendition or a supplemental product to your current lineup.

We launched 26 products last year so here are 2 crucial tips to help YOU get planning for 2023.

TIP 1: ASK YOUR CUSTOMER WHAT THEY WANT 👇🎥 (Link to full ep: chewonthis.io/pages/season-1)

Step By Step👇

✅ Sign Up For @typeform or Create Google Form

✅ Simply Ask 2 Questions
1️⃣ What Products Are You Currently Enjoying?
2️⃣ What Products Would You Like To See?

✅ Distribute To Customers

✅ Analyze Data

✅ Plan Launch

I spent $795,127 on TikTok ads this year. 🤯

And this was single-handedly the BEST creative in our ad account.

What's the secret?

Let’s break down 4 reasons this ad crushed, so you can apply the learnings to make better video ads! 🧵👇 1\ Strong Hook🪝

"This is my secret to a non-bloated stomach & healthy gut"

Why do I like this?

1) Instead of calling out the user directly, the creator is talking about a "relatable" personal problem that she fixed.

2) Peaks interest for high thumbstop. "What is the secret?"

Struggling to come up with high-converting ad creative?

I got you 🤝

Here’s a breakdown of Obvi’s TOP 5 creatives of Q3

Add these 5 ads to your swipe file to get ready for BFCM:

Let's get into it! 👇🧵 If this helped you, please do me a favor and FAV & RT the first tweet OR reply back with what your favorite creative was from these 5!

And as always, hit me with any questions you may have, creative-wise or even Q4 related!

Happy to help always.

I don't know who needs to hear this...

But BFCM is days away and if you're not prepped you are F#%KED 😭

Kidding.

Take a deep breath.

And read this (to the end)!

Here are 7 simple items on my checklist that you need to prepare for as a marketer to avoid any BFCM nightmares: BTW - If you find any of this information useful please give the first tweet a like and a RT!

Also, I want to know, are you starting BFCM early or sticking to BFCM weekend?

Let me know!

This year alone, I've run 50+ A/B tests for my e-commerce brand's site

And I'm sharing 3 results that surprised me, and might go against some CRO 'best practices' 👀

Including...

❌ 2 winners that we rejected
✅ A loser that we published anyway

Let's see what they are! 👇🧵 If you find any of this information valuable, Like and RT the first Tweet. 🙏

I am by no means a CRO and Statistical Genius but I do know that I need to continuously improve my CVR as advertising costs 🚀

My goal is to spark helpful discussions.

So chime in!

Here are my end-of-Summer Hot Takes! 🌶

(Hopefully, this doesn't get me canceled)

1. Retargeting Campaigns are a waste of $$$

2. 1-Day View Attribution Is BS

Let's discuss… 👇🧵 If you find any of this information valuable, Like and RT the first Tweet. 🙏

Also if you agree or disagree with anything I say, let me know!

My goal is to spark helpful discussions.

So chime in!

What's the highest ROI marketing channel that brands overlook the most?

Word-of-Mouth Marketing 🗣

One problem:

It's also one of the hardest channels to scale 😅

I got you though.

Here are 5 strategies we nailed down to maximize our revenue from WOM Marketing 👇 If you find any of this information valuable, Like and RT the first Tweet. 🙏

In fact, reply to the thread with what you think is essential to successful Word-of-Mouth Marketing!

Want to know what creatives are crushing for us at $20k a day in spend?

We're utilizing:

✅ TikTok Style Videos
✅ GIFs
✅ Statics

Here are the top 3 performing ads for our account this month so far. 🧵👇 If you find this helpful at all please like and RT so others can find inspiration for their creative strategy 🙏

We’re spending roughly $20k per day on ads right now...

And today I’m going to break down the exact campaign structure that’s working for us RIGHT NOW

(You might want to bookmark this👇) If you find any of this information valuable, Like and RT the first Tweet. 🙏

In fact, reply to the thread with what you found most insightful or if you have any questions, I am happy to answer!

Let's Get Into It! 👇

At Obvi we’re testing 20-40+ new creatives per week alone ✅

And I’ve been asked...

“How are you analyzing the data for everything and deciding what creatives to scale?” 🤯

Here’s the step-by-step process I use for creative analysis

(Plus some common mistakes to avoid) 👇🧵 Please if you find any of this information valuable, Like and RT the first Tweet. 🙏

In fact, reply to the thread with what you found most insightful or if you have any questions, I am happy to answer!

Influencer marketing is 1 of my TOP priorities in 2022

Don't believe me?

Last week we reached out to 200+ influencers on TikTok... and this week I'm reaching out to 200 more 😳

Here’s the step-by-step playbook I'm using to ramp up a profitable influencer marketing program 🧵👇 Please if you find any of this information valuable, Like and RT the first Tweet. 🙏

In fact, reply to the thread with what you found most insightful or if you have any questions, I am happy to answer!

I spent $28,000 on testing new Facebook Ads the last 7 days! 📈

Here are the TOP 5 winning creatives I'm about to scale to the moon! 🚀🌕

A 🧵👇 I am thinking about doing these weekly or bi-weekly so if you like this, please show some love by RTing and Liking the 1st Tweet!

Let's Go! 👇

This year we tested WELL OVER 500 pieces of creatives on Facebook. 🚀

Here are our top 5 ads that have been backed by 6-figures of ad spend each. 💰💸💵

A 🧵👇 If you find this helpful at all please like and RT so others can find inspiration for their creative strategy 🙏