Thread by @matt_gray_

I’ve built a total audience of 16,000,000 raving fans, generating $7,460,000 in revenue a year.

Steal my Content Strategy Blueprint for free:

A Personal Media Empire needs an unbeatable content strategy.

With the right strategy, you can:

• Scale predictably
• Become the category champion
• Build an audience of superfans ready to monetize

Here’s the Content Strategy Blueprint:

Follow a Content Schedule

Consistency is the ultimate unfair advantage.

It forms the backbone of your strategy.

Establish a clear cadence and stick to it.

Scheduling content will make this effortless.

Here’s an example:

Build a 90-Day Content Backlog

Most creators don’t know what to write about.

A backlog fixes that:

• Store viral ideas
• Know what to write about
• Batch content to schedule in advance

Reclaim your mental bandwidth to create banger content.

Destroy blank page syndrome.

Get Off The Content Hamster Wheel

Content is hard because you're constantly on a content hamster wheel.

You become a burnt out builder.

Make your life easier:

• Systemize
• Automate
• Outsource

Unshackle yourself to unleash your creative potential.

Curate Inspiration

Eliminate writer's block by curating content to emulate.

Store content in:

• Reddit
• LinkedIn saves
• YouTube playlists
• Twitter bookmarks
• Instagram collections

Use it as inspiration to create mind-blowing content.

Never run out of ideas again.

Build Your Founder Flywheel

Make sure you're hitting your audience on all fronts.

I'm active everywhere:

• TikTok
• Twitter
• LinkedIn
• YouTube
• Instagram
• Newsletter

Your distribution strategy is the oxygen of your brand.

Stop, and you’ll cease to exist.

Invent New Formats

Your audience will resonate with specific content types.

Experiment with:

• Lists
• Stories
• Guides
• How-tos

Combine formats in unique ways to invent new formats.

Keep iterating until you find what works.

Leave your audience craving for more.

Solve Your Core Customer's Problems

Understand your audience to achieve content mastery.

• Who is your content for?
• What are their pain points?
• Are their needs and interests at the forefront?

You're not just serving an audience.

You're building a Community Empire.

Have Fun

Content is a long game.

If you’re in this for life, patience is key.

Build systems to make the process effortless.

Proven systems lead to more creativity and more fun.

Treat work like play.

You’ll be unbeatable.

Want to go deeper?

I run a (free) Workshop on How To Go From $5k Months to $25k Months In 90 Days (Or Less) on July 20 (just 8 days away).

I'll be giving away my 3-Month Growth Checklist FREE (worth $49).

I'd love to see you there 👇

mattgray.xyz/registration-p…