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15 rules of Russian disinformation🧵
1. Deny it
2. Accuse others of what you do yourself
3. Demonize your victim
4. Practice the victim role, even if you are clearly the perpetrator
5. Know your target audiences
6. When unable to convince, confuse
1. Deny it
2. Accuse others of what you do yourself
3. Demonize your victim
4. Practice the victim role, even if you are clearly the perpetrator
5. Know your target audiences
6. When unable to convince, confuse
7. Spread not just one but many lies to create as much confusion as possible
8. Motivate others to spread your lies
9. Ridiculous propaganda helps make your more subtle lies appear more legitimate
10. If it gets tough to deny, use whataboutism
8. Motivate others to spread your lies
9. Ridiculous propaganda helps make your more subtle lies appear more legitimate
10. If it gets tough to deny, use whataboutism
11. Amplify all voices that support your narratives
12. Repeat your narratives as many times as possible so that your audience can parrot them
13. Be aware that less informed people are more vulnerable to disinformation
12. Repeat your narratives as many times as possible so that your audience can parrot them
13. Be aware that less informed people are more vulnerable to disinformation
14. When your fabricated content triggers emotions, people will spread it even more
15. Make your audience feel special, in the sense that they are well-informed, while others are just "decadent Western sheep"
15. Make your audience feel special, in the sense that they are well-informed, while others are just "decadent Western sheep"
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