But did you know that OTHER competitive advantages exist?
Here are 18 POWERFUL -- yet completely underrated -- types of moats:
1: Flywheels
Positive feedback loops can take many shapes and operate at various speeds:
→Self-reinforcing network effects,
→Ever-improving cost structures
→Complementary revenue streams
When you spot a flywheel, pay close attention.
2: Optionality
The ability to launch new products/services that open up new revenue channels.