Adam Gent Profile picture
Jul 25 17 tweets 6 min read Twitter logo Read on Twitter
Internal linking is a superpower.

It's a powerful method of driving SEO traffic to a set of pages.

But how?

I've compiled 9 public internal linking case studies from super-smart SEOs to help SEO professionals identify what works.

Let's dig in 👇👇👇 Image
In a rush?

No problem I've summarised the 9 takeaways from these 9 case studies. Image
How can you use these insights?

To generate ideas to drive growth!

Use these ideas to test out ideas on your own website. Remember, use SEO testing tools to measure impact:

>
> @bigmetrics_io
> @SearchPilot

Right, let's quickly dig in!SEOTesting.com
15 Tips for Site Architecture SEO

You can't talk about internal linking without mentioning @CyrusShepard.

He wrote a fantastic case study on the simple link architecture methods he used to add almost +2 million extra visits.

Check it out 👇👇👇

zyppy.com/seo/site-archi…
Studying 1 million Internal Links

The team at @authorityhacker studied 1 million internal links to uncover if the SEO best practices still hold true.

It provides great insight into what internal link variables drive SEO traffic.

Check it out 👇👇👇
authorityhacker.com/internal-links/
Bonus: Studying 23 Million Internal Links

Of course, you can't talk about anchor text variation and link studies without mentioning @CyrusShepard (again).

Again, fantastic study on what internal link variables help drive SEO traffic.

Check it out 👇👇👇
zyppy.com/seo/internal-l…
Are you enjoying the list of case studies so far?

Why not check out the SEO Case Study database, where you can find even more publicly available case studies, experiments and studies?

All at your fingertips.

adamgent.gumroad.com/l/seo-case-stu…
Overlooked SEO Tactic Delivered 33% Traffic Growth

The team at @_uproer wrote this great case study on how fixing internal linking (with details) on IFTTT helped uplift SEO traffic.

Check it out 👇👇👇

uproer.com/articles/ifttt…
Popular jewellery brand

You don't have to do million link studies or work with giant SaaS brands for internal links to make all the different.

Sam Wonderwood (@SamUnderwoodUK) provides a great case study on a Jewellery client.

Check it out 👇👇👇

samunderwood.co.uk/blog/2021-seo-…
The impact of internal linking changes

Of course, we can't talk about case studies and not mention @SearchPilot team.

Emily Potter (@e_mpotter) case study showed a 25% uplift in SEO traffic using cross-linking on Iceland website.

Check it out 👇👇👇

searchpilot.com/resources/case…
State of Pagination in eCommerce

Orit Mutznik (@OritSiMu) did her own study WHILST, at the same time implementing pagination SEO best practices on the website.

As we all know, pagination is an internal linking issue so I recommend checking it out 👇👇👇

lumar.io/blog/best-prac…
The Importance of Internal Linking

A short and sharp case study from @SeerInteractive team.

They identified internal link issues, created a hypothesis & got to work. The result was an increase in revenue and traffic.

Check it out 👇👇👇

seerinteractive.com/insights/the-v…
Increasing the number of related article links

The team at @SearchPilot did a great case study on the impact of adding more related article links.

It showed an uplift in SEO traffic to both the recipient and donor pages.

Check it out 👇👇👇

searchpilot.com/resources/case…
The tale of two internal link tweaks

Finally, we have a case study from @beanstalkim, which shows the impact of making small internal link tweaks to a website.

Not fancy, just common sense changes to help increase rankings.

Check it out 👇👇👇

searchengineland.com/case-study-the…
If you enjoyed this list of internal link case studies and studies, then why not check out the newsletter:

theseosprint.com/p/internal-lin…
All the case studies and insights from this Twitter thread (X thread?) were compiled using the SEO Case Study Database.

A curated and growing Airtable database of 350+ publicly available SEO case studies, experiments and studies.

Check it out 👇👇👇
adamgent.gumroad.com/l/seo-case-stu…
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More from @Adoubleagent

Jul 14
Subdomains vs Subdirectories.

A hot topic in SEO.

But what do public SEO case studies show?

I went through the SEO case study database to see what other SEO professionals had experienced.

Let's find out 👇👇👇
Caveat: I really tried to find examples against the common consensus that subdirectories beat subdomains.

BUT...

When companies move blog or service pages from a subdomain to a subdirectory they see a positive improvement in SEO performance.

Let's see some examples.
The first example is from @sistrix.

They provided actual data showing the impact of enterprise companies moving products or services from subdomains to subdirectories.

Check it out 👇👇👇

https://t.co/NtZYVWsoI5sistrix.com/blog/subdomain…
Image
Read 11 tweets
Jan 4
The SEO Sprint update.

I'm still working on the course.

Taking longer because I got the flu and a cold water pipe burst in the house.

However, here is a preview of some frameworks and processes that will be included in the course:
The SEO Product Development process

A structured way to help SEOs create an SEO strategy, work with devs to create a web dev strategy and work with them to break down ideas.

I've been using this framework in one form or another for 4 years. Image
A BIG problem in SEO is that we are output-focused during our discovery of new ideas..

SEO Discovery Loop is a structured process to connect SEO opportunities to business outcomes. It feeds into the SEO Strategies. SEO Discovery Loop
Read 6 tweets

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