Yasmine Khosrowshahi Profile picture
Jul 25, 2023 12 tweets 4 min read Read on X
10 Marketing lessons I learned while building a $30,000/month marketing agency:

1. Marketing is not about which product you sell. It's about which story you tell. Image
2. What you think you need to create content.
V/S
What you actually need to create content. Image
3. Sell Benefits. Not features. Image
4. 99 Reels vs 100th Reel Image
5. Selling to everybody creates no community.
Selling to one avatar creates a strong community. Image
6. Your product should complete your customer’s life. Image
7. Good hook with average content goes viral.
Average hook with good content flops. Image
8. Word of mouth is the best form of marketing. It spreads like fire. Image
9. Don’t confuse your customers with too many options. Image
10. Product evolution with feedback.
V/S
Product evolution without feedback. Image
That's it!

Thank you so much for reading.

If you enjoyed this thread:

1. Follow me @yasminekho for more content on Instagram growth
2. RT the tweet below to share this thread with your audience
If you want to grow your brand & dominate on Instagram & TikTok then book a call with me.

Let's see if we're a perfect fit.
calendly.com/blueticksocial

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More from @yasminekho

Apr 14
This video is a 40-min masterclass by David Lynch on creativity, intuition & ideas.

He reveals:
- How intuition beats intellect
- Why the idea dictates everything
- Why chasing careers mean nothing

12 lessons from Lynch that will change how you think about creativity forever:
1. He didn’t become a director because he loved directing. He became one because an idea demanded motion.

Lynch wanted to be a painter, not a filmmaker

Then one day he saw a painting “move” in his mind:
the green coming out of black
the sound of wind
a living image

That moment changed everything.

He didn’t choose film as a career path. He followed an idea into a new medium
2. Great creative lives often begin with obsession, not strategy. Lynch didn’t start with a 10-year plan.

He started with curiosity

He made Six Men Getting Sick as an experiment
Then The Alphabet
Then The Grandmother

Each project led to the next one

That’s how most real creative careers happen:
not through careful planning
but through one obsession creating the conditions for the next
Read 14 tweets
Apr 8
In 2013, Harvard professor gave a 1 hour masterclass on how to build a meaningful life.

This talk reveals why:

- Success is a broken metric
- “Having it all” is a dangerous illusion
- One idea silently determines your entire life

15 lessons from Prof. Howard Stevenson:
1. Success is not a destination. It’s a moving target.

Stevenson challenges the most basic assumption:
That success is something you “arrive” at.

The moment you say “I’m successful,”
you stop growing.

Success isn’t a fixed state
It’s a continuous process of becoming

And the moment you freeze it,
you begin to decline
2. The biggest lie: success has a single definition

Ask 100 people what success means
You’ll get 100 different answers

Money
Status
Freedom
Family
Impact

There is no universal metric

Which means:
If you’re chasing someone else’s definition
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Read 18 tweets
Apr 6
In 2013, Professor Marc Brackett gave a masterclass on emotional intelligence.

20+ years of research at Yale University.

His frameworks:
- Emotions drive decisions
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14 lessons that will rewire how you understand emotions:
1. We’ve been taught one dangerous idea:

“Control your emotions or they’ll control you.”

Reality is different.

Emotions are not the enemy.
They are data.

Ignore them → you suffer
Understand them → you gain leverage
2. Most people can’t answer a simple question:

“How are you feeling?”

Not because they don’t feel
But because they lack the vocabulary.

If you can’t name it,
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Read 16 tweets
Mar 23
In 2009, Stanford professor Robert Sapolsky explained why depression is not a mental problem but a biological breakdown.

He revealed:

- Why “just be strong” is nonsense
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- How biology + psychology collide

15 lessons on the science of depression:
1. Depression is not sadness

Sapolsky draws a brutal distinction:

Feeling low after bad news ≠ depression

Real depression is:

the inability to feel pleasure

Even when life improves, the brain cannot register it.
2. The most dangerous symptom is invisible

Depression’s core is anhedonia:

You can’t enjoy:

• success
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A disease that removes pleasure from life is uniquely devastating.
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In 2018, Stanford professor Matt Abrahams gave a masterclass on why most people fail to communicate well.

He broke down:

- The structure every message needs
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15 lessons that'll make your communication unforgettable:
1. Most communication fails because it has no clear goal

Before you speak, ask yourself 3 questions:

What should people know
What should they feel
What should they do

If you can’t answer these, your message will be forgettable.
2. Communication success isn’t “getting through it”

Most people judge their presentation like this:

“I survived.”

That’s not success.

Real success is when your audience:

• understands your message
• feels something
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Read 17 tweets
Mar 6
In 2023, Stanford professor Matt Abrahams gave a masterclass on how to think fast & speak smartly on the spot.

He explained:
• Why anxiety destroys clarity
• How structure beats intelligence
• Secret to spontaneous charisma

12 lessons to master communication in real time:
1. Most communication happens spontaneously

Presentations are planned.

But real life isn’t.

Job interviews
Meetings
Feedback
Networking
Small talk

Your success often depends on how you respond in unexpected moments.
2. Anxiety is the biggest communication killer

Up to 85% of people feel nervous in high-stakes conversations.

Your body enters fight-or-flight mode:

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The problem isn’t competence.

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Read 15 tweets

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