Yasmine Khosrowshahi Profile picture
Jul 25, 2023 12 tweets 4 min read Read on X
10 Marketing lessons I learned while building a $30,000/month marketing agency:

1. Marketing is not about which product you sell. It's about which story you tell. Image
2. What you think you need to create content.
V/S
What you actually need to create content. Image
3. Sell Benefits. Not features. Image
4. 99 Reels vs 100th Reel Image
5. Selling to everybody creates no community.
Selling to one avatar creates a strong community. Image
6. Your product should complete your customer’s life. Image
7. Good hook with average content goes viral.
Average hook with good content flops. Image
8. Word of mouth is the best form of marketing. It spreads like fire. Image
9. Don’t confuse your customers with too many options. Image
10. Product evolution with feedback.
V/S
Product evolution without feedback. Image
That's it!

Thank you so much for reading.

If you enjoyed this thread:

1. Follow me @yasminekho for more content on Instagram growth
2. RT the tweet below to share this thread with your audience
If you want to grow your brand & dominate on Instagram & TikTok then book a call with me.

Let's see if we're a perfect fit.
calendly.com/blueticksocial

• • •

Missing some Tweet in this thread? You can try to force a refresh
 

Keep Current with Yasmine Khosrowshahi

Yasmine Khosrowshahi Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @yasminekho

Apr 25
Nassim Taleb doesn't predict the future

He builds a life where the future can't hurt him.

How? By setting up asymmetric bets where he can’t lose.

Here’s how he uses optionality to win in business, life & investing: Image
1. What is Optionality?

Optionality means having choices that allow you to benefit from upside while limiting your downside.

Taleb defines it simply:

“If you have options, you don’t need to predict.”

It’s not about being right—
It’s about having the right to act when opportunity strikes.Image
2. Optionality is asymmetric by design

The idea:
Make small, low-risk bets that have massive upside and limited loss.

Examples:

An angel investment in a startup
A free newsletter that attracts business
Building skills that open future doors

You pay little. The reward can be life-changing.Image
Read 12 tweets
Apr 18
David Axelrod isn’t a politician, but he made Obama president.

His playbook blends psychology, media control, and grassroots movements.

Once you understand Axelrod’s system, you’ll know how to shape public opinion and influence people🧵 Image
1. In 2004, Barack Obama was just a junior senator from Illinois.

No political dynasty.
No massive war chest.
No national fame.

But David Axelrod saw something others didn’t—a story that could win America’s heart.

And he knew exactly how to tell it. Image
2. Axelrod wasn’t a politician.

He was a storyteller.

A former journalist turned political consultant, he understood one thing better than anyone else:

People don’t vote for policies—they vote for stories that make them feel something.

Here’s the 3-part system he used to make Obama president:
Read 15 tweets
Apr 14
You can’t build a winning brand without a unique market insight

Every top brand noticed what others ignored & ran with it

Here’s how your favorite brands spotted their unique market insight:

1. Liquid Death Image
2. Canva Image
3. Bumble Image
Read 11 tweets
Apr 11
I've been selling products & services for over 8 years & trust me

No skill comes close to selling when it comes to making tons of money

Here are 7 psychological biases that make people buy without even realizing it: Image
1. Effort Justification Bias

The more effort someone invests, the more they value the outcome.

Example: IKEA

Customers assemble the furniture themselves—and that effort increases perceived value.

This bias is so strong it’s known as the “IKEA Effect.”

Marketers use this in onboarding flows, quizzes & customizations—the more work you put in, the more you’ll want to complete the purchase.
2. The Pratfall Effect

A brand becomes more appealing when it shows a small flaw—because it feels more human and trustworthy.

Example: Domino’s Pizza

When Domino’s admitted their pizza sucked and publicly showed how they improved it, sales went up dramatically.

Flaws can increase likeability—as long as they’re paired with growth or transparency.
Read 9 tweets
Apr 10
I’m convinced Ross Edgley isn’t human

• Swam 157 days without setting foot on land
• Ran a marathon dragging a 1,400 kg car for 19 hours
• Climbed a rope equal to Everest’s height in 20 hours

How he did that will rip off your mental limitations forever: Image
1. The Great British Swim: 157 days at sea

In 2018, Ross Edgley became the first person to swim around mainland Great Britain.

He swam 12 hours a day for 157 consecutive days.
Never set foot on land once.

He faced:
– 5,000+ jellyfish
– 7ft swells
– Salt tongue (his tongue literally began to fall apart)

This wasn’t just physical—it was psychological warfare.
2. World's Strongest Marathon

Running a marathon is tough.
Running it while pulling a 1.4-ton Mini Countryman?

That’s what Edgley did in 2016—26.2 miles in 19 hours and 36 minutes.

Every step was a grind.
Every tendon was screaming.
He redefined what a “marathon” could even mean.
Read 14 tweets
Mar 19
I run a $30k/month marketing agency & trust me on this one.

You don’t need an MBA to build a successful business.

Here are 13 lessons that will teach you more than any $100,000 degree: Image
1. Your offer isn’t good enough if people need convincing. A strong offer makes prospects feel like they’re missing out if they don’t buy—fix your positioning before you fix your marketing.
2. The easiest way to increase revenue isn’t more leads—it’s better retention. Most businesses chase new customers when keeping existing ones happy would be 10x more profitable.
Read 15 tweets

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Don't want to be a Premium member but still want to support us?

Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal

Or Donate anonymously using crypto!

Ethereum

0xfe58350B80634f60Fa6Dc149a72b4DFbc17D341E copy

Bitcoin

3ATGMxNzCUFzxpMCHL5sWSt4DVtS8UqXpi copy

Thank you for your support!

Follow Us!

:(