This is Asa Candler

The man who kept the world away from Coca-Cola's secret recipe

People say, "Only two unknown employees know this recipe."

What if both of them pass away?

And is this even a true story or just a marketing gimmick?

Let’s find out: The original inventor of Coca-Cola was pharmacist John Pemberton.

In 1886, he was addicted to morphine after a Civil War injury.

To treat his pain, he formulated a medical tonic by mixing coca leaf extract, kola nut, and other secret ingredients.

He called it “Pemberton’s French Wine Coca.”

Kendall Jenner charges millions for a single Instagram post.

But a small Australian bikini brand got her to promote them for free.

No contracts. No payments. No ads.

How did they do it? The story will blow your mind...
Triangl was a tiny Australian bikini brand with big dreams.

They couldn’t afford to hire mega influencers like Kendall Jenner.

And definitely couldn’t pay the millions Kendall charges for a single Instagram post.

So they came up with a clever marketing trick.

Walk into Starbucks, you get one smell
Step into McDonald's, it’s another
Visit the Apple Store, and it’s different again

Ever wonder why?

These brands hack your senses to make you spend more.

It’s called sensory branding. Here’s how it works:
1/ Sensory Branding: A Hidden Force in Marketing

You’ve probably never realized it, but brands have been using sensory cues to shape your buying decisions for decades.

From the smell of fresh coffee at Starbucks to the sounds of music in retail stores—this is sensory branding at work.

The man who heals what doctors can't:

Viktor Frankl.

It's impossible to feel hopeless, purposeless, or defeated after reading his story.

Here's his 5-step approach to finding meaning in life:🧵 Viktor Frankl's life shattered into pieces when Hitler’s army invaded Austria in 1938.

At just 33 years old, Frankl—a brilliant psychiatrist—was stripped of everything he held dear.

His career? Ended.
His wife? Torn away.
His freedom? Nonexistent.

And the worst part? This was only the beginning.

In 2004, Blockbuster made the most expensive mistake in entertainment history.

Two guys begged Blockbuster to buy their DVD rental service. But they laughed them out of the room.

15 years later, those guys destroyed Blockbuster.

Here’s the wild story of Blockbuster's downfall: In the early 2000s, Blockbuster was an unstoppable giant

With over 9,000 stores worldwide, Friday nights meant one thing—families driving to Blockbuster to rent movies.

It was an experience. It felt untouchable.

But arrogance has a funny way of blinding even the most powerful.

The most creative ad copies I've collected last week:

1. Burger King 2. Grammarly

Ever wondered why

- Netflix's logo is red?
- McDonald's logo is yellow?

It’s not about aesthetics – it’s about psychology.

Colour choices shape how we see them.

Let’s decode 10 colours & what they mean in branding: 1.

I run a $30k/month marketing agency & trust me on this one.

You don't have to spend thousands of $$$ on marketing courses.

Here are 15 lines that will teach more than any $1000 courses: 1. People often make purchasing decisions based on feelings rather than solely relying on logic or rationality.

In 1970s, Burger King brought McDonald's to their knees

McD was ruling the fast food market—it was their era

But Burger King(New player) saw something that McDonald's couldn't

BK launched one campaign that changed the fast food industry forever

Here’s the full story:
McDonald's formula was simple but powerful: “One size fits all.”

The secret to McDonald's success? They served everyone the same thing.

Every burger was made exactly the same way, every time.

Customers always knew what to expect, and this consistency fuelled McDonald's rapid growth.

Sick of spending $$$ to get customers?

Wondering how to get customers without the hefty price tag?

Let me reveal the content strategy we use at our agency

To win customers without breaking the bank: Most people think content strategy is just about posting 4 posts a week

But it’s more than that.

The right content strategy can directly reduce customer acquisition costs (CAC).

Here’s how to strategically leverage content to get high-value customers at a lower cost.

You're bad at selling because you don't know Heuristics.

It is a force that drives your customers to buy.

8 powerful heuristics every business owner should know: 1. Ambiguity Effect

Explanation: People tend to avoid options where the outcome seems ambiguous or unclear.

How to Use: Clarify the benefits and outcomes of your product. Avoid uncertainty in descriptions and provide detailed, confident messaging about what customers can expect.

It's 1980s.

Nike is sinking.

Reebok’s kicking their butt…

Michael Jordan is about to leave Nike for Adidas.

So Nike held a 24-hour shoe design contest to find a design wizard.

What happened next saved Nike from disaster… The winner of the contest was Tinker Hatfield.

A former athlete turned architect who wasn't even a shoe designer.

But he understands the pain of an athlete & their struggles because he himself was a pole vaulting champion of his time.

I distilled my 4 years of marketing lessons into minimalistic visuals.

1. Sell Benefits. Not features. 2. Scarcity drives demand.

If you truly understand manifestation

You can get anything you put your eyes on.

But 99.99% of you are missing the secret ingredient.

Here are 8 videos that reveal the secret of "HOW to manifest": 1. Your thoughts and feelings change each and every cell with every passing moment. By the end of the year, you have a new body as a result of your thoughts.

Domino’s was losing to Pizza Hut.

So they launched the "Paving for Pizza" campaign fixing potholes in customers' hometowns.

The results?

→ 14% sales boost
→ 21,000 potholes filled
→ Stock hit an all-time high

Here's how they executed this genius marketing stunt: Domino's was struggling to win the delivery battle against Pizza Hut & they needed a way to stand out.

So they did something completely unexpected:
They started fixing potholes.
Yes, you read that right.

This is the story of how Domino’s turned road repair into a marketing win:

Jeff Bezos built his empire based on one skill:

DECISION MAKING.

His unique frameworks shaped his success:

- One-way door decision
- Two-way doors decision
- Gut over analysis framework
- Regret Minimisation Framework

And many more...

Let's decode each one of them: Jeff Bezos uses a simple yet profound concept to classify decisions:

Two-way doors and one-way doors.

Two-way doors are reversible decisions; if you don't like what’s on the
other side, you can go back.

One-way doors are irreversible, demanding more caution and deliberation.

I’ve collected hilarious ads of brands mocking their rivals.

1. Apple mocking Android phones 2. Audi trolling other car brands

I'm 27

At 22, I was fired from my job and had no idea about my future

Then I discovered Stoicism & it changed my life forever

9 lessons I learned from Stoic philosophy: 1. Don't get affected

You can't control what happens to you

But you can control how you respond to it

How do you handle it emotionally?

You should be unaffected despite the effect

Albert Einstein showed us the 8th wonder of the world

Compounding

But hardly anyone knows how it affects our life

Here's how it works: Let's start with the basics of interest

There are two types of interest:

1. Simple interest - The interest you get on the principal amount
2. Compound interest - The interest you get on the principal amount + interest

Basically, compounding is the interest you get on interest

I’m 26

At 22, I was fired from my job & had no idea about my future

But then I learned marketing & built a $30k/mo business

15 marketing lessons you won't find anywhere else: 1. People often make purchasing decisions based on feelings rather than solely relying on logic or rationality.

Learning marketing has made me more than $2M in 4 years.

I never went to marketing school.

Everything I learned came from marketing GOATs.

15 Marketing advice from the world's top marketers: 1. Philip Kotler

Understand and prioritize customer needs. Kotler's emphasis on customer-centric marketing teaches us that successful marketing begins with a deep understanding of the customer's wants and needs. He preaches to focus on creating value for customers.