Yasmine Khosrowshahi Profile picture
Founder @Blueticksocial1. I help brands make millions through our proven content & marketing strategies. Sharing insights on content, marketing & agency life.
3 subscribers
Feb 21 21 tweets 7 min read
This one man alone runs the world's most luxurious brands—but no one talks about him.

With a whopping $351 billion market cap in 2025, Chanel & Hermes envy their success.

Here's the full story of Bernard Arnault & how he built his luxury empire: Image Bernard Arnault wasn’t born into luxury.

He was born in 1949 in northern France. His father owned a small construction company called Ferret-Savinel.

It had nothing to do with fashion, perfumes, or handbags.

But young Arnault had bigger ambitions... Image
Feb 18 13 tweets 6 min read
Taylor Swift was booed at the Super Bowl

WHY? You know why

But you may not know this:

- She added $5B to the US economy
- She added $1B to NFL revenue
- She is not just an artist; she is a marketing genius

Let's decode why Taylor Swift became THE TAYLOR SWIFT: Image
Image
1. She Built a Cult-Like Fanbase

Swifties aren’t just fans—they’re a global movement.

- She leaves Easter eggs in lyrics, music videos & album rollouts, making fans feel like detectives.
- She replies to fans on social media & invites them to secret album listening parties.
- She reinvents herself every album era, keeping her music & image fresh.

Lesson: She makes fans feel emotionally connected—like they’re part of her journey.
Feb 13 16 tweets 4 min read
"How to sell?" is the antidote to being broke.

I've generated millions in my mid-20s with this one skill: SELLING.

Here's everything you should know about selling:
(works for any profession) Image Most people stay broke not because they lack talent or hard work.

They stay broke because they don’t know how to sell.
Feb 12 19 tweets 3 min read
How to grow an audience if you're starting from 0 followers

I have an audience of :

✅ 42,000+ followers on X
✅ 28,000+ followers on TikTok
✅ 15,000+ followers on LinkedIn

You can apply my playbook to achieve similar results: Image 1/ Content formats matter more than you think

Every platform has different content preferences. Here’s what worked for me:

📌 Threads on X – They helped me tell compelling stories and provide structured insights.
Feb 10 14 tweets 5 min read
Donald Trump runs on PROPAGANDA.

"Fake news," "Build the wall," "Make America Great Again"—simple phrases that shaped reality.

He created villains (media, elites) & heroes (himself, his voters) and controlled the narrative, and built an unshakable following.

But propaganda isn’t just for politics—you can use it to build million-dollar brands.

Here’s how you can do it:Image 1/
Propaganda isn’t just a tool of governments or dictators

It’s the art of storytelling with intent

It rallies people around a single vision, a cause, or a belief

And when done right, it has the power to shape behavior, loyalty, and even entire industries
Feb 7 16 tweets 4 min read
Read this if you’re tired of not going viral:

(I’ve gained 200M+ views in 2024)

Going viral isn’t magic—it’s a formula.

A mix of psychology, storytelling, and precision writing.

Here’s exactly how to create viral content that resonates, engages, and spreads like wildfire: Image 1. Start with a Scroll-Stopping Hook

Your first sentence determines whether someone stops or scrolls.

Humans have an 8-second attention span—shorter than a goldfish.

What works?

✅ Questions: “Do you know why Deepseek will eat OpenAI?”
Feb 4 12 tweets 3 min read
This is how your favorite brands got their names:

1. IKEA Image 2. Image
Feb 1 15 tweets 6 min read
The Wild Story of Anastasia Soare

She convinced the world that eyebrows could transform your face—and your life.

The woman who turned $400 and a bizarre obsession with math into a

$3 BILLION EMPIRE🧵 Image 1/ Eyebrows were an afterthought in the beauty world.

In the late 80s, no one talked about eyebrow shape or balance.

And then came Anastasia Soare, an immigrant from Romania,

Who would revolutionize beauty standards forever?

But her journey wasn’t easy. Image
Jan 22 13 tweets 5 min read
Burnout is a SLOW POISON that’s killing ambitious entrepreneurs every day.

I nearly collapsed while building my company over the past 5 years.

But no one cares about your health. That's why YOU SHOULD.

Here’s how to avoid burnout & still be successful: Image
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Burnout isn’t just feeling tired.

It’s a slow, invisible poison.

It drains your energy, clouds your thinking, and kills the joy in things you once loved.

Most entrepreneurs ignore it—until it’s too late.

Let’s break down what burnout really is.
Jan 16 20 tweets 7 min read
This is Asa Candler

The man who kept the world away from Coca-Cola's secret recipe

People say, "Only two unknown employees know this recipe."

What if both of them pass away?

And is this even a true story or just a marketing gimmick?

Let’s find out: Image The original inventor of Coca-Cola was pharmacist John Pemberton.

In 1886, he was addicted to morphine after a Civil War injury.

To treat his pain, he formulated a medical tonic by mixing coca leaf extract, kola nut, and other secret ingredients.

He called it “Pemberton’s French Wine Coca.”Image
Image
Jan 13 16 tweets 6 min read
Hermes “Birkin” bags are better investments than gold.

But you can’t walk into the store & grab one off the shelf

Even if you have a million dollars in your pocket

Because you don't choose Hermes, Hermes chooses you

Here’s how they sell bags for the price of mansions: Image It started in 1983 on a flight.

Jane Birkin—an actress—complained to the man beside her about how handbags were impractical.

That man was Jean-Louis Dumas, the CEO of Hermès.

Within months, he not only created Birkin Bags.

He created a luxury mythology.
Jan 10 12 tweets 4 min read
Kendall Jenner charges millions for a single Instagram post.

But a small Australian bikini brand got her to promote them for free.

No contracts. No payments. No ads.

How did they do it? The story will blow your mind... Image
Image
Triangl was a tiny Australian bikini brand with big dreams.

They couldn’t afford to hire mega influencers like Kendall Jenner.

And definitely couldn’t pay the millions Kendall charges for a single Instagram post.

So they came up with a clever marketing trick. Image
Dec 25, 2024 14 tweets 4 min read
Walk into Starbucks, you get one smell
Step into McDonald's, it’s another
Visit the Apple Store, and it’s different again

Ever wonder why?

These brands hack your senses to make you spend more.

It’s called sensory branding. Here’s how it works: Image
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1/ Sensory Branding: A Hidden Force in Marketing

You’ve probably never realized it, but brands have been using sensory cues to shape your buying decisions for decades.

From the smell of fresh coffee at Starbucks to the sounds of music in retail stores—this is sensory branding at work.
Dec 20, 2024 12 tweets 5 min read
The man who heals what doctors can't:

Viktor Frankl.

It's impossible to feel hopeless, purposeless, or defeated after reading his story.

Here's his 5-step approach to finding meaning in life:🧵 Image Viktor Frankl's life shattered into pieces when Hitler’s army invaded Austria in 1938.

At just 33 years old, Frankl—a brilliant psychiatrist—was stripped of everything he held dear.

His career? Ended.
His wife? Torn away.
His freedom? Nonexistent.

And the worst part? This was only the beginning.Image
Dec 18, 2024 16 tweets 5 min read
In 2004, Blockbuster made the most expensive mistake in entertainment history.

Two guys begged Blockbuster to buy their DVD rental service. But they laughed them out of the room.

15 years later, those guys destroyed Blockbuster.

Here’s the wild story of Blockbuster's downfall: Image In the early 2000s, Blockbuster was an unstoppable giant

With over 9,000 stores worldwide, Friday nights meant one thing—families driving to Blockbuster to rent movies.

It was an experience. It felt untouchable.

But arrogance has a funny way of blinding even the most powerful.
Nov 27, 2024 18 tweets 5 min read
The most creative ad copies I've collected last week:

1. Burger King Image 2. Grammarly Image
Nov 20, 2024 15 tweets 4 min read
Ever wondered why

- Netflix's logo is red?
- McDonald's logo is yellow?

It’s not about aesthetics – it’s about psychology.

Colour choices shape how we see them.

Let’s decode 10 colours & what they mean in branding: Image 1. Image
Nov 15, 2024 18 tweets 3 min read
I run a $30k/month marketing agency & trust me on this one.

You don't have to spend thousands of $$$ on marketing courses.

Here are 15 lines that will teach more than any $1000 courses: Image 1. People often make purchasing decisions based on feelings rather than solely relying on logic or rationality.
Nov 14, 2024 18 tweets 7 min read
In 1970s, Burger King brought McDonald's to their knees

McD was ruling the fast food market—it was their era

But Burger King(New player) saw something that McDonald's couldn't

BK launched one campaign that changed the fast food industry forever

Here’s the full story: Image
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McDonald's formula was simple but powerful: “One size fits all.”

The secret to McDonald's success? They served everyone the same thing.

Every burger was made exactly the same way, every time.

Customers always knew what to expect, and this consistency fuelled McDonald's rapid growth.
Nov 2, 2024 14 tweets 3 min read
Sick of spending $$$ to get customers?

Wondering how to get customers without the hefty price tag?

Let me reveal the content strategy we use at our agency

To win customers without breaking the bank: Image Most people think content strategy is just about posting 4 posts a week

But it’s more than that.

The right content strategy can directly reduce customer acquisition costs (CAC).

Here’s how to strategically leverage content to get high-value customers at a lower cost.
Nov 1, 2024 12 tweets 5 min read
You're bad at selling because you don't know Heuristics.

It is a force that drives your customers to buy.

8 powerful heuristics every business owner should know: Image 1. Ambiguity Effect

Explanation: People tend to avoid options where the outcome seems ambiguous or unclear.

How to Use: Clarify the benefits and outcomes of your product. Avoid uncertainty in descriptions and provide detailed, confident messaging about what customers can expect.Image