It's 1980s.

Nike is sinking.

Reebok’s kicking their butt…

Michael Jordan is about to leave Nike for Adidas.

So Nike held a 24-hour shoe design contest to find a design wizard.

What happened next saved Nike from disaster… The winner of the contest was Tinker Hatfield.

A former athlete turned architect who wasn't even a shoe designer.

But he understands the pain of an athlete & their struggles because he himself was a pole vaulting champion of his time.

I distilled my 4 years of marketing lessons into minimalistic visuals.

1. Sell Benefits. Not features. 2. Scarcity drives demand.

If you truly understand manifestation

You can get anything you put your eyes on.

But 99.99% of you are missing the secret ingredient.

Here are 8 videos that reveal the secret of "HOW to manifest": 1. Your thoughts and feelings change each and every cell with every passing moment. By the end of the year, you have a new body as a result of your thoughts.

Domino’s was losing to Pizza Hut.

So they launched the "Paving for Pizza" campaign fixing potholes in customers' hometowns.

The results?

→ 14% sales boost
→ 21,000 potholes filled
→ Stock hit an all-time high

Here's how they executed this genius marketing stunt: Domino's was struggling to win the delivery battle against Pizza Hut & they needed a way to stand out.

So they did something completely unexpected:
They started fixing potholes.
Yes, you read that right.

This is the story of how Domino’s turned road repair into a marketing win:

Jeff Bezos built his empire based on one skill:

DECISION MAKING.

His unique frameworks shaped his success:

- One-way door decision
- Two-way doors decision
- Gut over analysis framework
- Regret Minimisation Framework

And many more...

Let's decode each one of them: Jeff Bezos uses a simple yet profound concept to classify decisions:

Two-way doors and one-way doors.

Two-way doors are reversible decisions; if you don't like what’s on the
other side, you can go back.

One-way doors are irreversible, demanding more caution and deliberation.

I’ve collected hilarious ads of brands mocking their rivals.

1. Apple mocking Android phones 2. Audi trolling other car brands

I'm 27

At 22, I was fired from my job and had no idea about my future

Then I discovered Stoicism & it changed my life forever

9 lessons I learned from Stoic philosophy: 1. Don't get affected

You can't control what happens to you

But you can control how you respond to it

How do you handle it emotionally?

You should be unaffected despite the effect

Albert Einstein showed us the 8th wonder of the world

Compounding

But hardly anyone knows how it affects our life

Here's how it works: Let's start with the basics of interest

There are two types of interest:

1. Simple interest - The interest you get on the principal amount
2. Compound interest - The interest you get on the principal amount + interest

Basically, compounding is the interest you get on interest

I’m 26

At 22, I was fired from my job & had no idea about my future

But then I learned marketing & built a $30k/mo business

15 marketing lessons you won't find anywhere else: 1. People often make purchasing decisions based on feelings rather than solely relying on logic or rationality.

Learning marketing has made me more than $2M in 4 years.

I never went to marketing school.

Everything I learned came from marketing GOATs.

15 Marketing advice from the world's top marketers: 1. Philip Kotler

Understand and prioritize customer needs. Kotler's emphasis on customer-centric marketing teaches us that successful marketing begins with a deep understanding of the customer's wants and needs. He preaches to focus on creating value for customers.

Cognitive biases ruin your decision making ability.

Be aware of these 12 powerful cognitive biases: 1. Confirmation Bias

We seek information that supports our pre-existing beliefs, often ignoring or dismissing data that contradicts what we already think or believe.

I distilled my 4 years of marketing lessons into minimalistic visuals. (Part 2)

1. Scarcity drives demand. 2. Big money is made by selling status.

I distilled my 4 years of marketing lessons into minimalistic visuals.

1. Sell Benefits. Not features. 2. Marketing is not about which product you sell.
Marketing is about which story you tell.

College failed to teach me how to sell.

So I spent over 4 years studying & implementing sales techniques.

I learned these 10 sales hacks that helped me build a $30k/mo business.

But unlike college, these won't cost you $120,000.

Here they are for free: 1. Understand the buyer's perspective

Put yourself in their shoes and try to grasp their needs, desires, & motivations.

This empathetic approach will help you understand them. So you can sell to them accordingly.

I charge thousands of $$$ to audit the social media of million-dollar companies.

But today I’m sharing my agency's audit process for free.

Here’s the breakdown: 1. Overview

We give them a full 30-35 page document where we audit each & every aspect of their digital presence.

In the beginning, we show them what they will get. Not just in terms of deliverables.

But the results too.

10 Marketing lessons I learned while building a $30,000/month marketing agency:

1. Marketing is not about which product you sell. It's about which story you tell. 2. What you think you need to create content.
V/S
What you actually need to create content.

I run a $30k/month marketing agency & trust me on this one.

You don't have to spend thousands of dollars on marketing courses.

Here are 15 lines that will teach you more than a $1000 course: 1. People often make purchasing decisions based on feelings rather than solely relying on logic or rationality.