Nassim Taleb doesn't predict the future

He builds a life where the future can't hurt him.

How? By setting up asymmetric bets where he can’t lose.

Here’s how he uses optionality to win in business, life & investing: 1. What is Optionality?

Optionality means having choices that allow you to benefit from upside while limiting your downside.

Taleb defines it simply:

“If you have options, you don’t need to predict.”

It’s not about being right—
It’s about having the right to act when opportunity strikes.

David Axelrod isn’t a politician, but he made Obama president.

His playbook blends psychology, media control, and grassroots movements.

Once you understand Axelrod’s system, you’ll know how to shape public opinion and influence people🧵 1. In 2004, Barack Obama was just a junior senator from Illinois.

No political dynasty.
No massive war chest.
No national fame.

But David Axelrod saw something others didn’t—a story that could win America’s heart.

And he knew exactly how to tell it.

You can’t build a winning brand without a unique market insight

Every top brand noticed what others ignored & ran with it

Here’s how your favorite brands spotted their unique market insight:

1. Liquid Death 2. Canva

I've been selling products & services for over 8 years & trust me

No skill comes close to selling when it comes to making tons of money

Here are 7 psychological biases that make people buy without even realizing it: 1. Effort Justification Bias

The more effort someone invests, the more they value the outcome.

Example: IKEA

Customers assemble the furniture themselves—and that effort increases perceived value.

This bias is so strong it’s known as the “IKEA Effect.”

Marketers use this in onboarding flows, quizzes & customizations—the more work you put in, the more you’ll want to complete the purchase.

I’m convinced Ross Edgley isn’t human

• Swam 157 days without setting foot on land
• Ran a marathon dragging a 1,400 kg car for 19 hours
• Climbed a rope equal to Everest’s height in 20 hours

How he did that will rip off your mental limitations forever: 1. The Great British Swim: 157 days at sea

In 2018, Ross Edgley became the first person to swim around mainland Great Britain.

He swam 12 hours a day for 157 consecutive days.
Never set foot on land once.

He faced:
– 5,000+ jellyfish
– 7ft swells
– Salt tongue (his tongue literally began to fall apart)

This wasn’t just physical—it was psychological warfare.

I run a $30k/month marketing agency & trust me on this one.

You don’t need an MBA to build a successful business.

Here are 13 lessons that will teach you more than any $100,000 degree: 1. Your offer isn’t good enough if people need convincing. A strong offer makes prospects feel like they’re missing out if they don’t buy—fix your positioning before you fix your marketing.

Emotional intelligence >> IQ

Dr. Daniel Goleman, a psychologist who spent 3 decades studying Emotional intelligence, says:

"The amygdala (emotional brain) often overrides the prefrontal cortex (rational brain) during stress."

5 lessons he teaches to master your emotions: First, understand what emotional intelligence is.

Emotional intelligence (EQ) is your ability to recognize, understand, and manage emotions—both in yourself and others.

It consists of four key components:

If you want to stay in business for decades then build a brand

Great brands bypass customers' heads & directly hit their heart.

7 Branding Principles you can't afford to ignore: 1.

8 visuals that will make you a money magnet:

1. Stop chasing & start attracting. 2. Being dumb will make you smarter. Stop pretending to be smart.

Your girlfriend ignores your texts?
Your husband never helps around the house?
Your employees don't meet their deadlines?
Your kids throw tantrums instead of listening?

Then it’s time to learn “How to Ethically Manipulate Other People.”

Here are 7 dark psychological tricks to make people do anything you want (without them realizing it): 1. The Illusion of Choice – Make Them Think It’s Their Decision

People hate being told what to do, but they love feeling in control.

So the trick is to give them options—both of which benefit you.

Example:

I bet you didn't know the hidden meanings of these logos:

1. Amazon 1. Amazon – The Smile That Sells More 🛒

Ever noticed the arrow in Amazon’s logo? It goes from A to Z—symbolizing that they sell everything you need. Plus, the smile reinforces a happy shopping experience.

This one man alone runs the world's most luxurious brands—but no one talks about him.

With a whopping $351 billion market cap in 2025, Chanel & Hermes envy their success.

Here's the full story of Bernard Arnault & how he built his luxury empire: Bernard Arnault wasn’t born into luxury.

He was born in 1949 in northern France. His father owned a small construction company called Ferret-Savinel.

It had nothing to do with fashion, perfumes, or handbags.

But young Arnault had bigger ambitions...

Taylor Swift was booed at the Super Bowl

WHY? You know why

But you may not know this:

- She added $5B to the US economy
- She added $1B to NFL revenue
- She is not just an artist; she is a marketing genius

Let's decode why Taylor Swift became THE TAYLOR SWIFT:
1. She Built a Cult-Like Fanbase

Swifties aren’t just fans—they’re a global movement.

- She leaves Easter eggs in lyrics, music videos & album rollouts, making fans feel like detectives.
- She replies to fans on social media & invites them to secret album listening parties.
- She reinvents herself every album era, keeping her music & image fresh.

Lesson: She makes fans feel emotionally connected—like they’re part of her journey.

"How to sell?" is the antidote to being broke.

I've generated millions in my mid-20s with this one skill: SELLING.

Here's everything you should know about selling:
(works for any profession) Most people stay broke not because they lack talent or hard work.

They stay broke because they don’t know how to sell.

How to grow an audience if you're starting from 0 followers

I have an audience of :

✅ 42,000+ followers on X
✅ 28,000+ followers on TikTok
✅ 15,000+ followers on LinkedIn

You can apply my playbook to achieve similar results: 1/ Content formats matter more than you think

Every platform has different content preferences. Here’s what worked for me:

📌 Threads on X – They helped me tell compelling stories and provide structured insights.

Donald Trump runs on PROPAGANDA.

"Fake news," "Build the wall," "Make America Great Again"—simple phrases that shaped reality.

He created villains (media, elites) & heroes (himself, his voters) and controlled the narrative, and built an unshakable following.

But propaganda isn’t just for politics—you can use it to build million-dollar brands.

Here’s how you can do it: 1/
Propaganda isn’t just a tool of governments or dictators

It’s the art of storytelling with intent

It rallies people around a single vision, a cause, or a belief

And when done right, it has the power to shape behavior, loyalty, and even entire industries

Read this if you’re tired of not going viral:

(I’ve gained 200M+ views in 2024)

Going viral isn’t magic—it’s a formula.

A mix of psychology, storytelling, and precision writing.

Here’s exactly how to create viral content that resonates, engages, and spreads like wildfire: 1. Start with a Scroll-Stopping Hook

Your first sentence determines whether someone stops or scrolls.

Humans have an 8-second attention span—shorter than a goldfish.

What works?

✅ Questions: “Do you know why Deepseek will eat OpenAI?”

This is how your favorite brands got their names:

1. IKEA 2.

The Wild Story of Anastasia Soare

She convinced the world that eyebrows could transform your face—and your life.

The woman who turned $400 and a bizarre obsession with math into a

$3 BILLION EMPIRE🧵 1/ Eyebrows were an afterthought in the beauty world.

In the late 80s, no one talked about eyebrow shape or balance.

And then came Anastasia Soare, an immigrant from Romania,

Who would revolutionize beauty standards forever?

But her journey wasn’t easy.

Burnout is a SLOW POISON that’s killing ambitious entrepreneurs every day.

I nearly collapsed while building my company over the past 5 years.

But no one cares about your health. That's why YOU SHOULD.

Here’s how to avoid burnout & still be successful:
Burnout isn’t just feeling tired.

It’s a slow, invisible poison.

It drains your energy, clouds your thinking, and kills the joy in things you once loved.

Most entrepreneurs ignore it—until it’s too late.

Let’s break down what burnout really is.

This is Asa Candler

The man who kept the world away from Coca-Cola's secret recipe

People say, "Only two unknown employees know this recipe."

What if both of them pass away?

And is this even a true story or just a marketing gimmick?

Let’s find out: The original inventor of Coca-Cola was pharmacist John Pemberton.

In 1886, he was addicted to morphine after a Civil War injury.

To treat his pain, he formulated a medical tonic by mixing coca leaf extract, kola nut, and other secret ingredients.

He called it “Pemberton’s French Wine Coca.”