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Aazar Shad

@Aazarshad

Jul 26, 2023 • 18 tweets • 5 min read • Read on X

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Confession:

I have an unhealthy habit of collecting proven Facebook ads.

The 16 best ads I've collected:
1. The Nostalgic ad

2. The Ugly Simple Ads

3. The Before & After Ad

4. The Calling Out Enemy Ad

5. The Before & After With Transformation Ad

6. The Before & After With Comparison Ad

7. The Notes Image Ad

8. The Press Screenshot Ad

9. Us vs Them Ad

10. The Features Call-out Ad With Price De-risking

11. The Google Search Ad With Your Product

12. The Customer Transformation Ad

13. The Calling Out The Persona Ad

14. The Simple Product + Testimonial Ad

15. The Celebrity Pull Ad

16. The Stats based Ad

If you like this post, retweet and share it.

- I write about paid growth marketing and honestly, I am obsessed with it.

Get smarter about paid marketing here by joining 8500+ of us here ➜ go.aazarshad.com/newsletter

Credit where due: I stole some part of the hook from my man @george__mack (bless the ad professor)

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More from @Aazarshad

Aazar Shad

@Aazarshad

Jul 21, 2023

Most ads suck.

Because they look like ads.

Steal these 7 ad formats that don't look like ads:

But before that let me all of these ads have one psychological trick in common.

It's called familiarity bias:

It’s the tendency for individuals to prefer what is familiar and to seek to avoid the unknown.

This leads to scroll-stop

Stay till the end I have a secret for you.

1. The unexpected notes ad

Read 11 tweets

Aazar Shad

@Aazarshad

Jun 15, 2023

Over the past three months, I've spent over $300,000 on Facebook ads.

I slashed the cost per acquisition down from $60 to $30.

The secret?

A systematic creative testing strategy.

Steal this step-by-step scientific way of approaching ads:

Step # 1 – Focus on two types of campaigns only

You should only have two campaigns to keep the account structure simple. One should be the main prospecting campaign, and the other should be the creative testing campaign.

The prospecting main campaign is to scale the winning ads

Step # 2 – The creative testing

Based on your budget, start with 2 concepts (different creatives) and 3-4 variations.

Example: H/t Fraser

Once you find the winning hook & creative asset then you move that asset to the main campaign.

Read 15 tweets

Aazar Shad

@Aazarshad

Jun 12, 2023

The best course on Facebook ads will cost you $1500.

You'll spend over 50 hours watching unfinished videos.

It took me 5 years to learn, I’ll teach it to you in 5 minutes for free:

1/ Also, you don’t need to be a genius.

Facebook ads is about running hundreds of experiments & doubling down on what works.

You mostly need to understand the stages of awareness.

@Julian

2/ Context exploitation with the stages of awareness.

Buyers are at different stages of their journey.

Top of the funnel: Unaware
Middle of the funnel: Just got aware
Bottom of the funnel: Relatively more aware

Here’s another way to look at it.

H/t @Julian.

Read 19 tweets

Aazar Shad

@Aazarshad

May 25, 2023

Great advertising should give a damn good & convincing reason for consumers to change their behavior.

And you can make that happen by leveraging psychology.

10 psychological concepts to generate winners at scale.

1. The Psychology of Fresh-Starts

What: The Fresh-Start Effect can give you the motivational boost you need to make changes and achieve your goals.

When to use it: New beginnings.

Example: MasterClass knows how to use this despite not being a fitness product.

2. The Psychology of Mimicry

What: We unconsciously imitate the behaviors, speech, & movements of others who are similar to us.

When to use it: Product with “aspirational” outcome categories.

Example: The "Whoop athlete" aspirations.

Link: go.aazarshad.com/whoop (video)

Read 12 tweets

Aazar Shad

@Aazarshad

Apr 2, 2023

I've spent 5Mn+ Facebook Ads with 5X ROAS this year.

Here are 7 lesser-known tools I use to get more done in less time:

1. Creatopy (Canva for performance marketers)

Marketers are usually stuck by designers or editors to create good ad designs and formats.

Unstuck yourself with Creatopy. It helps me create, customize, automate & scale my ad production & delivery.

Link: go.aazarshad.com/creatopy

2. Adbox

We aren't just media buyers but creative strategists too.

How do we stay on top of our creative game?

Adbox's swipefile ads help me stay creative for new ideas: meetadbox.com/aazar

Read 13 tweets

Aazar Shad

@Aazarshad

Apr 1, 2023

The 10 best April Fool's day campaigns of all time:

1. Paypal print money 😂

https://twitter.com/googleplay/status/848203595426213888

2. Google Play for Pets

https://twitter.com/googleplay/status/848203595426213888

3. Tinder's height verification:

Read 11 tweets

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