Thread by @StraightLineAd

Here's the 5-step process I'd use to sign a $10,000 a month client by the end of summer:

(even if I started without case studies, experience, & was bad at sales)

This will be a “thread of threads”

There's too much sauce for one thread.

I'll cover in brief:

#1 : Choosing a niche
#2 : Creating an Offer
#3 : Positioning as a 1 of 1
#4 : Lead Gen
#5 : Sales Process

Then I’ll link to other threads / resources that go deeper on each part.

#1 : Choosing a Niche

The more you niche down, the better & easier your offer, positioning, lead gen, sales, AND delivery will be.

Why?

The more niched down?

The more defined your target market.

A more defined target market means the more specific pains you can hit (and solve) with your offer.

Which makes lead gen, sales, and delivery 10x easier.

Here’s a full breakdown on how to pick a profitable, specific niche:

https://twitter.com/StraightLineAd/status/1608221382537609216?s=20

#2 : Creating an Offer

Now you’ve chose a niche, it’s time to create your offer.

The better you are at making offers, the worse you can be at everything else and still make money. (I’m not saying to do that!)

First, do DEEP market research with prospects in your niche.

No, this isn’t reading some forums on reddit & getting on a few calls.

This is identifying 100 dream clients, and NOT reaching out to them to sell...

Instead:

Do everything you can to get them on a call & interview them.

With this interview method, find out their deepest pains & desires…

But also their top tips, how they’ve got the success they have.

You do this because you want to create a report like this:

Here’s the headline of the report my business partner @JordanLeeGrowth made.

Getting insights from other killers in the niche entices them to get on a call.

100 is a good target to aim for, but we did it with 40 CEOs in Further Education & it still led to millions.

Next, you want to create your offer based on this research.

Find out more about creating an offer by reading this section of a previous thread I posted:

https://twitter.com/StraightLineAd/status/1673779659958280192?s=20

#3 : Positioning as a 1 of 1

You can make good money if you have a killer offer & niche…

But you’re capped on what you can charge if your positioning is off.

To charge premium prices, have premium positioning.

Become the Rolex of your niche.

How?

There’s a specific set of actions to take in order to become 1 of 1.

Positioning isn’t just changing your name.

That’s like being a fake rolex.

Read this thread to learn how to craft 1 of 1 positioning:

https://twitter.com/StraightLineAd/status/1674877070650769408?s=20

#4 : Lead Generation

Cold Email is still the best way of getting leads for your offer. (this is also how you get leads for the interview method).

But cold email isn’t what it was a year ago.

Most advice is outdated.

The way you stand out now is:

Being as RELEVANT as possible.

You can’t just send a generic “quick question” subject line & expect good results.

This is where a specific niche comes in handy (see how it all ties together).

I have multiple resources on how to be relevant:

The best resource is a Marketing Masterclass I gave to my Mastermind Students who pay me £36,000/year.

You can use it to be relevant in cold email but also master any other channel…

I'll link the recording at the end of this thread so you can watch it for free.

#5 : Sales Process

Get it out of your head that a “one call close” is good.

It’s not.

Especially if you’re signing a $10,000 B2B client.

@JordanLeeGrowth & I have a sales process that uses zero sleazy sales tactics.

What do we do?

Separate into 3 stages.

Detailed in this graphic here:

The full sales process is in this document:

docs.google.com/document/d/1hB…

Also, as promised, here’s the Marketing Masterclass recording link.

This is part of the mastermind people pay me £36,000 a year for.

You can have it free.

This thread is one to bookmark.

You can treat it like a course & can sign a client from it (many people have signed clients from my free content alone).

My DMs are always open if you have any questions.

If you found this thread valuable?

All I ask is you drop a retweet.

Thanks🥂

https://twitter.com/StraightLineAd/status/1685005337215082497?s=20