Thread by @The_AdProfessor

The 9 most creative social media ads I've collected this week:

1. World Wildlife Foundation

2. Oats Overnight

Principle: Turning Sh*t into Sugar

Oats ran an ad with hilarious bad reviews.

They close with the tagline: "Find out why 1 million happy customers disagree".

3. CRAFTD

Principle: Meme announcement > Boring sale announcement

4. Ryze

Principle: User interface hacking

This looks like the customer's to do list -- and then they realise it's an ad.

Bonus point: Notice how they left the time and battery to make it extra realistic.

5. Theragun

Principle: The Group Chat

"If you want to put your marketing on steroids, reverse engineer it from the group chat message you want people to send" - @george__mack

6. Finimize

Principle: Ride waves

Threads was a cultural meme in everyone's conversation.

Finimize rode the wave and started running Threads as ads.

7. Happy Tuesdays

Principle: The Red Pill

Neo -- do you want the blue pill or the red pill?

8. Athletic Greens

Principle: Classical conditioning

Your brain sees this screen and wants to take action.

9. Ryan Reynolds - HP

Principle: Let the creatives be creative

If HP wrote a boring script for them to read, it would've got 0.1% the engagement this advert got.

Every week I down the most creative ads on the internet.

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