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The 9 most creative social media ads I've collected this week:
1. World Wildlife Foundation
1. World Wildlife Foundation
2. Oats Overnight
Principle: Turning Sh*t into Sugar
Oats ran an ad with hilarious bad reviews.
They close with the tagline: "Find out why 1 million happy customers disagree".
Principle: Turning Sh*t into Sugar
Oats ran an ad with hilarious bad reviews.
They close with the tagline: "Find out why 1 million happy customers disagree".
3. CRAFTD
Principle: Meme announcement > Boring sale announcement
Principle: Meme announcement > Boring sale announcement
4. Ryze
Principle: User interface hacking
This looks like the customer's to do list -- and then they realise it's an ad.
Bonus point: Notice how they left the time and battery to make it extra realistic.
Principle: User interface hacking
This looks like the customer's to do list -- and then they realise it's an ad.
Bonus point: Notice how they left the time and battery to make it extra realistic.
5. Theragun
Principle: The Group Chat
"If you want to put your marketing on steroids, reverse engineer it from the group chat message you want people to send" - @george__mack
Principle: The Group Chat
"If you want to put your marketing on steroids, reverse engineer it from the group chat message you want people to send" - @george__mack
6. Finimize
Principle: Ride waves
Threads was a cultural meme in everyone's conversation.
Finimize rode the wave and started running Threads as ads.
Principle: Ride waves
Threads was a cultural meme in everyone's conversation.
Finimize rode the wave and started running Threads as ads.
7. Happy Tuesdays
Principle: The Red Pill
Neo -- do you want the blue pill or the red pill?
Principle: The Red Pill
Neo -- do you want the blue pill or the red pill?
8. Athletic Greens
Principle: Classical conditioning
Your brain sees this screen and wants to take action.
Principle: Classical conditioning
Your brain sees this screen and wants to take action.
9. Ryan Reynolds - HP
Principle: Let the creatives be creative
If HP wrote a boring script for them to read, it would've got 0.1% the engagement this advert got.
Principle: Let the creatives be creative
If HP wrote a boring script for them to read, it would've got 0.1% the engagement this advert got.
Every week I down the most creative ads on the internet.
Get "How To Make Great Ads" for free.
It's the principles I've learnt advising 100+ companies on their marketing.
marketingplug.com
Get "How To Make Great Ads" for free.
It's the principles I've learnt advising 100+ companies on their marketing.
marketingplug.com
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