MATT GRAY Profile picture
Aug 6 9 tweets 2 min read Twitter logo Read on Twitter
I’ve built an audience of 1.8M across 5 platforms in 1.5 years.

It’s simple when you know how.

Here’s the easiest way to dominate social media: Image
Leveraging Instagram Animated Reels

My Instagram growth strategy is netting 87,000 followers a month.

87,000.

Here's my secret:

Animated reels.

These things always blow up.

Get on them before it's too late.
Squeezing Twitter Threads

My Content Waterfall System turns 1 single thread into:

• 5 tweets
• 2 TikTok videos
• 2 YouTube Shorts
• 2 Instagram Reels
• 1 LinkedIn Carousel
• 1 Instagram Carousel
• 1 newsletter in 6 weeks

Stop rewriting content.
Vertical Video Flywheel

Vertical videos catch engagement like wildfire.

They are the secret behind my sky-high engagement on:

• TikTok
• YouTube Shorts
• Instagram Reels

And they're great to drive people to your newsletter.

Leverage them or miss out.

Your choice.
Driving Engagement via YouTube Long Form

YouTube long-form content is excellent to build relationships.

Share your:

• Tips
• Insights
• Frameworks

Build deeper relationships.

Drive people to your newsletter.

Monetize.
LinkedIn Carousels

Carousels are the reels of LinkedIn.

And they're simple to make.

• Find a high-performing thread
• Spice up the design with Canva
• Create nice images from it on TweetPik

Boom.

You just created a viral LinkedIn carousel.
ConvertKit Newsletter

You need to own your audience to build deeper relationships and become a sovereign creator.

ConvertKit is the best newsletter software for this.

• Automated sequences
• Email segmentation
• Landing pages

You can't go wrong with ConvertKit.
Podcast

A podcast is even better for deepening relationships.

On my podcast, "The Matt Gray Show", I interview top founders on their 8-figure founder blueprints.

Delivering high-value interviews lets me build more goodwill with my audience.

(Plus I get free mentorship)
Want to grow faster?

I give away my Vision Board System (worth $249) for free.

Get access to it here 👇

mattgray.xyz/founder-os-min…

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More from @matt_gray_

Aug 3
The secret to being rich and happy is to find your Ikigai.

Ikigai = your reason for being.

Here’s how to find your Ikigai and live a life of purpose, enjoyment, and wealth: Image
Discovering my Ikigai transformed my existence completely.

It gave me immense clarity on where to best focus my time.

I believe everyone should find their Ikigai if they want to live a life of purpose, enjoyment, and profit.

This thread will show you how:
Find Your Ikigai

Uncovering your Ikigai is a profound and transformative journey.

To find yours, ask yourself:

• What am I good at?
• What brings me joy?
• What can I get paid to do?
• What does the world need?

Your Ikigai lies at the intersection of these answers. Image
Read 8 tweets
Aug 2
I’ve lived in Kyoto, Japan for the past 2 months.

Japan’s timeless culture will change the way you view the world.

Here are the best things to do in Kyoto for digital nomads: Image
Understanding Kyoto

Kyoto, dubbed Japan's "Eternal City," is where tradition and modernity collide.

It was Japan's capital from 795 A.D. to 1868.

It's a blend of historic Buddhist temples and Shinto shrines within a modern city.

Truly unrivaled for its cultural riches.
It was one of my favorite places I've been to.

The cultural riches, food, people, and history make it a must-visit for every traveler.

These were my top highlights:
Read 12 tweets
Jul 30
How to avoid burnout for founders.

The 4-Day Weekend System: Image
Taking 4-day weekends is a luxury few can afford.

Most entrepreneurs don’t have the systems in place to be able to take 4 days off.

Because they don’t have the right people to keep their engines running.

They don’t have a Chief of Staff.
What’s a Chief of Staff?

They’re talented weapons that you can hire to save 100s of hours doing menial tasks.

I hired mine from Bogota, Colombia.

They:

• Save you time
• Coordinate your calendar
• Act as an overall project manager
• Help manage internal communications
Read 13 tweets
Jul 26
I run a $7M/year one-person portfolio of internet companies.

Here are 11 useful no-code tools: Image
ConvertKit

An email list is an entrepreneur's goldmine.

ConvertKit lets you drill it.

• Build landing pages to capture leads
• Deepen relationships with email sequences
• Segment audiences for tailored messaging

An essential tool for anyone with an email list. Image
Hypefury

Manually posting everything on Twitter/LinkedIn is a pain.

Hypefury lets you:

• Schedule tweets at optimal times
• Automatically retweet content
• Dig into analytics to adjust your strategy

Hypefury does more than just tweet.

It's a master growth tool. Image
Read 14 tweets
Jul 22
If you want to be a millionaire,

You need to own a niche.

Here’s how anyone can become a Category Champion: Image
A Category Champion is a powerhouse brand that beats the competition.

Niche down to invent a category and be the leader in it.

You will become:

• Undeniable
• Unignorable
• Unstoppable

Start small to win big.

Here’s the blueprint to become a category champion: Image
Create Content Systems

Create a repeatable process to attract raving fans on autopilot.

Build systems for:

• Distribution
• Engagement
• Content management

Produce high-quality content at scale.

Make it easy to stay top of mind.

Systems win.
Read 12 tweets
Jul 19
How to 10x your revenue with partnerships.

Here’s the dead-simple strategy that will make you millions: Image
What's a Channel Partner?

Channel partners are companies that amplify your product sales.

They can be:

• Colleges
• Retailers
• Resellers
• Influencers

And more.

The right partners are revenue multipliers.

Choose them wisely.
Create Outreach Snippets

A good outreach snippet results in high reply rates.

• Make a compelling introduction message
• Express interest in collaboration
• Include impressive facts about your organization

The first impression leaves the last imprint.

Make it count.
Read 14 tweets

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