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Alex Garcia 🔍 Profile picture
@alexgarcia_atx
Aug 10 • 11 tweets • 4 min read Twitter logo Read on Twitter
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Netflix added nearly $6 million new subscribers after restricting password sharing between households.

That's over $1 billion in annual revenue.

The onboarding experience is frictionless.

Here's what we can learn from each step: Image
1. The text

SMS marketing has 95%+ open rates

Plus...

You're not going to want to use a TV remote to type in email and password to signup.

Netflix makes it easy on your phone. Image
2. Simple account creation.

No two step verification..

No difficult "prove you're a human" here.

Simply input your email, password, and boom. You're in. Image
3. Choosing the plan

Netflix leverages the "Magic Rule of 3"

The packages are easily visualized:

- Low price, ok experience
- Medium price, good experience
- High price, best experience Image
In many cases, this drives customers to the middle tier.

Netflix auto-selects premium.

Quick stats:

→ 29% of new sign-ups stay premium
→ 36% select the standard option.
→ Only 19% select "with ads"
4. Easy Mobile Payment Options

At this stage, speed is everything.

Customers want to pay you.

Make sure to include all options.

Quick note: I'm shocked they don't allow Apple Pay, and wonder if thats related to beef between the two tech giants. Image
5. Data Collection

All entertainment platforms today must deliver immediate rewards to their users.

Netflix asks for

- Your language
- Show preferences
- Where you want to watch

All in one step.

Your experience is now fully personalized. Image
6. Download The App

Take note of the copy.

You "need" the Netflix app on your phone.

Plus a perfectly contrasted, visual button to prompt the action.

It's a highly effective lander:

Netflix's app was downloaded 19 million times in July. Image
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Here's what to expect:

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You can join here:

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If you want, follow @alexgarcia_atx if u wan hella growth marketing content on your feed.

Topics like:
• How we create client landing pages
• How I'm building a 9-figure media co
• How to scale paid media (what's working & what isn't) • How to write stellar copy
Here's the TLDR.

Create an onboarding experience that is:

1) Mobile Optimized
2) Mimimal steps to signup
3) Highlighting your preferred plan
4) Frictionless to pay
5) Emphasizes app downloads

And watch that conversion rate increase

• • •

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More from @alexgarcia_atx

Alex Garcia 🔍 Profile picture
Jun 11
Starter Story collects over 2,000 emails a day on autopilot.

But just a few months ago, they were collecting ~200 emails.

So, who did they 10x their email signups in 3 months?

Here are the 8 tactics they use: Image
It comes down to four main points:

• Deliberate email capture widget placements
• Thoughtful value propositions
• Placements throughout different stages of the funnel
• Tailoring it to different audiences.

Let’s break it down from top to bottom
1. Top Menu bar

Audience: Site visitors

Placement: Top menu bar

Value proposition: Join the starter story community

Pat placed an always-on email collector on the top menu bar. Wherever someone is on the site, they have a way to give Starter Story their email. Image
Read 14 tweets
Alex Garcia 🔍 Profile picture
Jun 10
INSANE: The upcoming Barbie movie used so much florescent pink paint for its life-size Barbie Land that it caused a shortage of pink paint globally.

Is it a stunt? Is it true?

No one knows, but it doesn't matter.

Because it's working.

Here's why: Image
"Leaking" the shortage story generated a tremendous amount of news attention."

It's an example of shock value PR.

• Generate bold, unique news angle.
• Ensure it will create a discussion
• Push to publishing partners
Newsflash: Most PR is bought & paid for.

PR agencies have exclusive agreements with leading publishers.

Agency delivers story, publisher runs it. Image
Read 11 tweets
Alex Garcia 🔍 Profile picture
Jun 9
Ikea was the first retailer to let customers pay with time.

And the campaign garnished more than $14,000,000 in earned media.

Here’s the campaign:
Most Ikea stores are out of the way. Not in the heart of the city. And usually, a good drive from a customer's home.

And we all know the more friction to do something, the higher the chance we won’t do it.

But what if that friction was converted into a currency? ImageImageImageImage
Because IKEA stores are far away, IKEA created the “Buy With Your Time” campaign to let customers pay with their time based on how far they traveled to the store.

The more you traveled, the more you earned.

For example:
• Drive an hour to Ikea
• That hour is converted into $ Image
Read 9 tweets
Alex Garcia 🔍 Profile picture
May 18
9 tips and visuals to improve your landing page's conversion rate today:
1. Check Off The Four Cs

Every high-converting landing page obsesses over the Four Cs:

1. Clarity - Tells you what
2. Context - Tells you how
3. Creative - Paints the picture
4. Call to Action - Gets them to take the next step Image
2. Nail Your Above The Fold

Here’s a simple checklist before creating an above-the-fold for your landing pages: Image
Read 13 tweets
Alex Garcia 🔍 Profile picture
Mar 20
This Volvo Ad Drove $170M In Revenue.

Here's the quick story:
First, it's real.

The Epic Split was the sixth video in a series of commercials by Volvo Trucks called "Live Tests".

BTS:
It took over five months of planning and was filmed at an airport in Spain.

The stunt took three days to record, while Van Damme's gymnastics portion took a single take.
Read 8 tweets
Alex Garcia 🔍 Profile picture
Mar 4
250 Million views a month.

$1.5M in sales in 90 days.

And on its way to becoming a 9-figure sword brand all through organic video.

Here's the playbook they're using to scale:
A little bit of context:

Mini Katana, a brand selling Japanese swords, organically drove $1.5M in new product sales through their Youtube channel in 90 days.

And the best part is @theisaacmed is spilling it all here on twitter.

Here's what they did:
1. Go Long, Then Go Short

Issac figured out that the trick to get Youtube to distribute your shorts is to upload long-form videos. Youtube likes it if you use all its features.

Mini Katana’s Youtube channel now has 27 long-form videos and 551 shorts in one year.
Read 12 tweets

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