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Marketing Nerd Profile picture
@Marketing_Nerd_
Aug 13, 2023 • 9 tweets • 3 min read • Read on X
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More from @Marketing_Nerd_

Marketing Nerd Profile picture
May 1
Casinos aren’t designed for gambling.

They’re labs and you’re the experiment.

No clocks. No windows. No clear exits.

Every sound, light, and “almost win” is engineered to hijack your brain.

Here’s how they trap you and make sure you leave broke: Image
1. No Clocks or Windows

Casinos disrupt your perception of time by removing external cues.

No windows mean you can’t see whether it’s day or night.

No clocks ensure you never feel the pressure to leave.

The goal? Keep you in a gambling trance for as long as possible.
2. The Labyrinth-Like Layout

Ever noticed casinos feel like a maze?

That’s intentional.

They’re designed to disorient you and make it hard to leave.

Slot machines are positioned near entrances to immediately engage players. Image
Read 9 tweets
Marketing Nerd Profile picture
Apr 28
In 2018, Burger King pulled off the greatest fast-food heist ever.

They turned McDonald’s stores into weapons.

Hijacked millions of their customers.

And drove 1.5M app downloads in just 9 days.

Here’s the insane story of how they outplayed McDonald’s on their own turf: Image
In 2018, Burger King had a problem:

McDonald's was dominating them everywhere.

More locations. More market share. More revenue.

Burger King couldn’t outspend them.

So they decided to outsmart them.
They launched a campaign called the Whopper Detour.

Here’s how it worked:

1. Open the Burger King app.

2. Get within 600 feet of any McDonald's.

3. Unlock a deal to buy a Whopper for just 1 cent.

You had to go near McDonald's but buy Burger King.
Read 8 tweets
Marketing Nerd Profile picture
Apr 27
In 2012, Adidas paid $150M to sponsor the London Olympics.

Nike wasn’t even an official sponsor.

But they still stole the spotlight with a strategy no one saw coming.

Here’s how Nike outsmarted Adidas on the world’s biggest stage: Image
The 2012 London Olympics were a marketing battleground.

Adidas paid $150 million to be the official sponsor.

Their logo was everywhere: stadiums, jerseys, official broadcasts.

They thought the Olympics would belong to them.

But they were wrong...
Nike couldn’t use the Olympic rings.

They couldn’t sponsor athletes officially.

They couldn’t even mention the word "Olympics" in their ads.

Most brands would back down.

But Nike found an opportunity. Image
Image
Read 9 tweets
Marketing Nerd Profile picture
Apr 26
This is Tommy Hilfiger.

He didn’t build a clothing brand, he built an illusion and the world bought it.

Before anyone knew his designs, he made himself a household name with one genius marketing stunt.

Here’s how he tricked the world into believing he was already famous: Image
Image
In 1985, Tommy Hilfiger was unknown.

He wasn’t a fashion giant. He wasn’t a household name.

He was just a young designer launching his first men’s clothing line.

But he didn’t want to wait years to "earn" fame.

He wanted to create it. Image
Hilfiger and his marketing partner, George Lois (a legendary ad man), came up with a radical plan:

They would make the world believe Tommy Hilfiger was already one of the top designers before he had even proven it.

How?

A single billboard.
Read 10 tweets
Marketing Nerd Profile picture
Apr 26
In the 1970s, Japan hated coffee.

Nestlé spent millions on ads, discounts, and promotions BUT failed.

Then they hired a child psychologist.

What happened next turned Japan into the 4th largest coffee importer in the world: Image
Image
After World War II, Nestlé entered Japan, hoping to create a new market for coffee.

But no matter how much they advertised, coffee sales remained abysmal.

The reason?

Coffee had zero cultural significance in Japan and had no childhood nostalgia or emotional connection.
Nestlé had perfected their product:

1. Great taste
2. Affordable pricing
3. Attractive packaging

But none of that mattered if no one cared about coffee.

So, instead of throwing more money at ads, Nestlé hired a psychoanalyst to crack the code. Image
Read 8 tweets
Marketing Nerd Profile picture
Apr 24
The $600B ad industry is being disrupted by a $19/month AI tool.

• Built by a YC founder
• Backed by Peter Thiel
• Used by $100M brands like Ridge

It writes, edits, voices, and runs ads while you sleep.

This is Icon: the world’s first AI CMO: Image
Ad-making used to be hard:

• Brainstorm 100 concepts
• Write 100 scripts
• Match each line to 20 shots
• Manually edit 100 unique videos

• Test, iterate, track winners

Now? One tool does it all overnight.
Introducing Icon: an AI-powered AdMaker that replaces the entire CMO stack.

It combines the power of:

CapCut, Premiere Pro, Motion, Meta & TikTok Ad Manager, Recharm, AdSpy and Air.

All for just $19/month. Image
Read 11 tweets

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