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Marketing Nerd Profile picture
@Marketing_Nerd_
Aug 13, 2023 • 9 tweets • 3 min read • Read on X
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More from @Marketing_Nerd_

Marketing Nerd Profile picture
Jun 4
This man cracked the psychology of shopping.

Retailers like Walmart & Costco redesigned their entire stores around his findings.

Here’s how Paco Underhill learned to control what you buy without you even knowing it: Image
Image
In the 1980s, Paco Underhill noticed something that would spark a revolution in retail.

Shoppers’ behavior inside stores was filled with patterns, small, often unnoticed actions that determined whether they’d make a purchase or walk away empty-handed.
He started studying people, cataloging thousands of hours of in-store video footage, and digging deep into the “why” behind every decision.

From the direction people turn when entering a store to the amount of space between aisles, every detail impacts their decision to buy Image
Read 9 tweets
Marketing Nerd Profile picture
May 28
The 8 Greatest Ads of All Time & Why They Worked:

1. Volvo (Jean-Claude Van Damme)

Cost: $4M
Results: 48M views in 9 days, $170M in revenue.

Why it worked: Stunning visuals + clear product demonstration.
2. Apple’s “1984” Super Bowl Ad

Apple’s 1984 ad, inspired by George Orwell, positioned Macintosh as the rebel against conformity.

Cost: $900K
Results: 46% sales boost in 100 days.

Why it worked: Bold storytelling + a clear, disruptive message.
3. Nike’s “Just Do It” Campaign

Nike’s 1988 campaign turned “Just Do It” into a global mantra.

Cost: $10M
Results: Sales soared from $877M to $9.2B in 10 years.

Why it worked: Universally inspiring and deeply tied to their values.
Read 9 tweets
Marketing Nerd Profile picture
May 3
Red Bull doesn’t run ads.

It runs cliff dives, F1 teams, and space jumps.

While Coca-Cola bought TV spots, Red Bull became the TV show.

Here’s how they turned adrenaline into a media empire and sold 11 billion cans doing it: Image
Image
Image
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Founded in 1987 by Dietrich Mateschitz, Red Bull wasn’t just a new beverage, it was a new category.

But competing in the beverage industry (dominated by Coke & Pepsi) was nearly impossible.

So they built a brand that made people feel something.

Something extreme...
Red Bull’s insight: if they couldn’t compete on price or scale, they’d compete on emotion and attention.

They created Red Bull Media House, a media company that produces:

• Films
• TV shows
• Live sports events
• Adventure content
• YouTube documentaries

Instead of buying attention, they earned it.
Read 9 tweets
Marketing Nerd Profile picture
May 1
Casinos aren’t designed for gambling.

They’re labs and you’re the experiment.

No clocks. No windows. No clear exits.

Every sound, light, and “almost win” is engineered to hijack your brain.

Here’s how they trap you and make sure you leave broke: Image
1. No Clocks or Windows

Casinos disrupt your perception of time by removing external cues.

No windows mean you can’t see whether it’s day or night.

No clocks ensure you never feel the pressure to leave.

The goal? Keep you in a gambling trance for as long as possible.
2. The Labyrinth-Like Layout

Ever noticed casinos feel like a maze?

That’s intentional.

They’re designed to disorient you and make it hard to leave.

Slot machines are positioned near entrances to immediately engage players. Image
Read 9 tweets
Marketing Nerd Profile picture
Apr 28
In 2018, Burger King pulled off the greatest fast-food heist ever.

They turned McDonald’s stores into weapons.

Hijacked millions of their customers.

And drove 1.5M app downloads in just 9 days.

Here’s the insane story of how they outplayed McDonald’s on their own turf: Image
In 2018, Burger King had a problem:

McDonald's was dominating them everywhere.

More locations. More market share. More revenue.

Burger King couldn’t outspend them.

So they decided to outsmart them.
They launched a campaign called the Whopper Detour.

Here’s how it worked:

1. Open the Burger King app.

2. Get within 600 feet of any McDonald's.

3. Unlock a deal to buy a Whopper for just 1 cent.

You had to go near McDonald's but buy Burger King.
Read 8 tweets
Marketing Nerd Profile picture
Apr 27
In 2012, Adidas paid $150M to sponsor the London Olympics.

Nike wasn’t even an official sponsor.

But they still stole the spotlight with a strategy no one saw coming.

Here’s how Nike outsmarted Adidas on the world’s biggest stage: Image
The 2012 London Olympics were a marketing battleground.

Adidas paid $150 million to be the official sponsor.

Their logo was everywhere: stadiums, jerseys, official broadcasts.

They thought the Olympics would belong to them.

But they were wrong...
Nike couldn’t use the Olympic rings.

They couldn’t sponsor athletes officially.

They couldn’t even mention the word "Olympics" in their ads.

Most brands would back down.

But Nike found an opportunity. Image
Image
Read 9 tweets

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