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Richard Ker Profile picture
@richardker
Aug 13 • 10 tweets • 5 min read Twitter logo Read on Twitter
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He left a high paying job to raise cows.

And he became a farmer who built Malaysia's biggest fresh milk industry.

This is the inspiring story of farmer & entrepreneur Loi Tuan Ee of Farm Fresh. Image
Loi was a “kampung boy” from Perak who grew up with agriculture.

He & his brother Tuan Kin co-founded Farm Fresh in 2009.

They started with rearing goats first.

Then Loi noticed that many local brands were selling dairy products made from powdered milk.

(Holstein pic) Image
Loi wanted to produce fresh & pure dairy how it should be, not from powder.

So he purchased a small plot of land in Johor & imported 60 Holstein Jersey cows from Australia.

In the beginning, there was no buyer.

No one would trust a Malaysian dairy brand.

(Wargabiz pic) Image
But one day, a major retailer gave Farm Fresh a chance.

Farm Fresh started to grow bigger.

Loi asked his old fried Azmi Zainal to become a partner.

Azmi brought in Khazanah National, the investment arm of the Malaysian government to invest into Farm Fresh. Image
Farm Fresh products were sold in major cities in Malaysia.

Loi & Azmi then started the Home Dealer Network for micro entrepreneurs.

This allows distribution of their products in small towns & rural areas.

The entrepreneurs whom are mostly women were able to get more income. Image
Today Farm Fresh produces more than 140 million litres of milk products annually.

This is through their five farms in Malaysia, two dairy farms & a processing plant in Australia.

Malaysian consumers are able to enjoy the goodness of Australian dairy.

(CNA pic) Image
Farm Fresh went public in March 2022 & they raised about RM1.6 billion.

Earlier this year they acquired local ice cream company The Inside Scoop for RM84m (US$18.3m).

Loi became one of the richest person in Malaysia & ranked no. 46 by Forbes.

Loi showed a great example of how perseverance & determination can lead to great success.

It's about risk taking, passion for agriculture & able to find opportunities.

Fram Fresh & Loi's story is truly inspiring indeed.

(EY pic) Image
I share inspiring stories & tips in entrepreneurship, technology, marketing & mindset.

I also help individuals & businesses grow through personal branding, creative marketing & powerful storytelling.

Follow @richardker for more content like this.
Sources:

https://t.co/uL4OSD4kA7
https://t.co/HEjS6QhQEj
https://t.co/Ua8yDbe4Ti
https://t.co/zWEfHdVWVH
https://t.co/9vPKJDHOKAendeavormalaysia.org/people/Loi-Tua…
acesawards.com/stories/leader…
vulcanpost.com/790800/farm-fr…
forbes.com/profile/loi-tu…
risemalaysia.com.my/farm-fresh-fou…
channelnewsasia.com/asia/malaysia-…

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More from @richardker

Richard Ker Profile picture
Apr 25
She's known as Malaysia's Queen of Ice Cream.

She opened 85 outlets locally & overseas in just 4 years.

This is the inspiring story of Siti Fatimah Adnan of Mokti's Ice Cream.🍦 Image
Siti Fatimah Adnan is the founder of Mokti's Ice Cream.

She came from Perlis, a Northern state in Peninsula Malaysia.

She has a degree in Technology & Plantation Management from UiTM.

Siti lived in Bintulu, Sarawak as a housewife for 2 years before she started her business. Siti Fatimah Adnan
It was in Sarawak where Siti discovered the famous aiskrim gula apong or 'apong' sugar ice cream.

Apong sugar is made from Nipah palm.

They grow along the coastal areas of Sarawak.

When she returned to her village in 2014, she craved for apong ice cream but couldn't find any. Image
Read 10 tweets
Richard Ker Profile picture
Apr 23
He studied aerospace engineering and then became a "cleaner."

They're now building machines to remove floating ocean plastic around the world.

This is the story of Boyan Slat of The Ocean Cleanup. 🌊 🧹 The Ocean Cleanup Intercept...
Boyan Slat @BoyanSlat is a Dutch inventor & entrepreneur.

He is the founder & CEO of @TheOceanCleanup.

It's a non-profit organisation that builds technologies to remove ocean plastic.

They aim to removing 90% of floating ocean plastic by 2040. Boyan Slat
When Boyan was 16, he went SCUBA diving & saw more plastic bags than fish.

He thought: “Why can’t we just clean this up?”

He started looking for possible ideas & technology solutions.

Boyan then shared his ideas on TEDx talk in 2012. A few months later it went viral. Boyan Slat speaking at TEDx
Read 10 tweets
Richard Ker Profile picture
Mar 19
Investment news you may have missed over the last few weeks. 👇🇲🇾
1/ Haitai Solar, China Machinery Engineering Corp, Adam Digital Assets and Solar Pulse inked an agreement on the plant project at the Carbon Conference 2023.
2/ Beam the Singaporean electric scooter company is expanding its operations in Malaysia.
Read 10 tweets
Richard Ker Profile picture
Mar 18
They wanted to make fresh ice cream for Malaysians but had no idea how.

10 years later, their company was acquired for RM83.9 million.

Here's the story of Inside Scoop.🍦👇
In 2013, a couple consists of Edmund Tan & Lim Shiew Li founded an ice cream company called Inside Scoop.

They wanted to create local fresh ice cream that's tasty.

At that time, foreign brands only offered classic flavours.

So they started to learn about the business.
But both Tan & Lim were never in the food or ice cream business.

Tan was an investment banker. Lim was an actuary.

So they picked up the ice-cream making knowledge in Singapore.

Lim also went to Bologna, Italy to learn how to make Gelato.
Read 11 tweets
Richard Ker Profile picture
Feb 26
His dreams are as high as the stars...

And he was able to reach them at only 26.

But he was also accused of using 'cables' to achieve his success.

This is the inspiring true story of Meri @meripergibulat of Bulan Bintang. 🌙⭐️👇 Image
1/ Azzim Zahid Azmi or Meri is the founder of Bulan Bintang.

It's a Malaysian company that sells traditional Malay clothings with a modern twist.

His entrepreneurship journey began when he was in high school.

He used to design T-shirts & sold them to his friends & schoolmates. Image
2/ Many of his friends like his designs which also attracted students from other schools.

He would do various creative designs & send them for printing.

He did this despite his busy student schedule.

Meri then ventured into selling kurta when he was 19. Image
Read 10 tweets
Richard Ker Profile picture
Feb 17
These took me over 10 years to learn.

I'll share with you in 2 minutes.

Here are 20 important tips about building an online audience.👇🏼
1. People seek authenticity not perfection.

2. Write the way you talk.
3. Write as though you're talking to a 5-year old.

4. Be human, not everyone is looking for AI.
Read 12 tweets

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