Aakash Gupta Profile picture
Aug 16, 2023 โ€ข 22 tweets โ€ข 7 min read โ€ข Read on X
๐• moves at the speed of light

In just the last 7 days ๐Ÿคฏ:

New Logo
No Follower Ads
Prof G Censored
CEO's 1st Interview
LinkedIn Competitor
Subscriber-Only Replies
Option to Hide Checkmark
Zuck's App Now 1/10th DAU
15โ†’5M Impressions for Rev Share

Here's what you need to know:
1. New Logo

๐• continues its ongoing rebrand with an edgier, harsher look for its new icon: Image
Elon said the "cracks and scratches" better represent the product he loves:
2. Removed Follower Ad Type

๐• is shutting down an ad revenue line that was generating, $100M in revenue a year:

Ads that were going after the follower objective.

Video: @axios
@axios That means of those ads that looked like this: Image
3. Prof G Censored

The controversial creator @profgalloway has been locked out of the site for 2 weeks.

Here's a screenshot from his threads account: Image
Although it happened weeks ago, It was made public & corroborated by @edels0n today

Apparently Galloway doesn't want to be off the platform that he's cultivated 563K followers on. He's locked out.

This is a surprising twist for a platform that let Kanye West & Andrew Tate back.
Image
Image
@edels0n It's not impossible to believe.

@profgalloway also doesn't show up in search.

In a similar circumstance of ๐• exercising its power, 2 weeks ago @music lost its handle. Image
4. CEO's 1st Big Interview

After 8 weeks on the job, Linda Yaccarino had her first big interview. It had some news bombs.

First, Cash flow is โ€œpretty close to break evenโ€, thanks to incredible cost discipline (layoffs)

Video: @CNBCTechCheck
Second, Video calls are coming.

Soon you'll be able to make video chat calls on the platform without giving out your phone number to anyone.

Video: @SquawkStreet
PSST... If you're enjoying this, you'll LOVE my breakdown of the Twitter algorithm:

news.aakashg.com/p/the-real-twiโ€ฆ
5. LinkedIn Competitor

First @oshea posted that "LinkedIn has reached peak cringe. Help us build something better @x" Image
Then it got better when Elon chimed in and said they need to hustle to build get their recruiting product available at scale:

(LinkedIn's largest revenue line is recruiters)
6. Subscriber-only replies

๐• has quietly released a brand new post type.

You can now post to everyone, but only subscribers can reply. Image
This is a really interesting feature because:

1. The Algorithm boosts replies (13.5x & 75x)
2. Ads shown in replies are what drive ad rev share

But for creators who want to control the discourse, they can. Image
7. Option to Hide Blue Checkmark

Xblue subscribers can now hide the fact that they are paying users if they would like.

Video: @TechCrunch
The option shows up in the Profile Customization section of Account Settings. Image
8. Zuck's App down to 1/10th DAU

The other app that shall not be named has seens its Android DAU drop from a peak of 50M to 10M.

This is less than 1/10th ๐•'s 110M Android DAU. Image
@Similarweb However, not everything is rosy for ๐•'s growth.

It's ranking on the app store charts have fallen precipitously since the rebrand.

"Twitter" had enormous brand value. Image
@Similarweb 9. 15 โ†’ 5M impressions for rev share

The biggest product feature launch since Elon's tenure is undoubtedly creator revenue sharing.

And in addition to a second round of checks, the Twitter team also is reducing the barrier to join the program from 15M impressions to 5M. Image
That's a lot less than the 15M over three months or 5M per month over the last 3 months that were the prior requirements.

In addition, the monetization threshold was lowered from $50 to $10.

This effectively makes premium free for accounts with >5M views.

Video: @mashable
Bonus: If you like following ๐• news, a really cool new Twitter account started.

It tracks code changes in Twitter for you - even for non-public commits: @xUpdatesRadar

(No affiliation)

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More from @aakashg0

Sep 7
CPO at Microsoft says Prompt Sets are the new PRDs.

Here's what you need to know: Image
Microsoft has a $3.68T market cap. So when their CPO @aparnacd is talking about PRDs, a lot of folks listen. In fact, many of you asked me about it.

So, let's talk about it:

1. What Prompt Sets Are
2. How They Fit In
3. My Thoughts
4. Next Steps
1. What Prompt Sets Are

Prompt Sets are collections of specific examples showing how an AI system should behave.

Instead of writing "the system should be helpful," you write 15-25 actual examples:

โ€ข Edge case A โ†’ Handle like B
โ€ข Bad input C โ†’ Reject with message D
Read 11 tweets
Aug 25
Even Apple is hiring for AI PMs.

Don't let anyone tell you it's a made up role.

Here's a free roadmap to become one: Image
1. Learn the foundations of AI:

news.aakashg.com/p/ai-foundatioโ€ฆ
2. Learn how to AI prototype:

news.aakashg.com/p/ai-prototypiโ€ฆ
Read 14 tweets
Aug 18
AI killed the 10 page PRD. But the PRD isn't dead.

Here's how to write PRDs in the AI age: Image
Companies like Google are shifting to a build-first culture. And it's good. AI prototyping tools have completely changed the game, blurring role lines. Image
But that doesn't mean the PRD has no purpose!

The modern PRD is lighter, sharper, and example heavy. Image
Read 11 tweets
Aug 15
Netflix is paying $900K for AI PMs. Meta is paying $1M+.

Here's how to become one: Image
๐Ÿญ. ๐—ฆ๐—ต๐—ฎ๐—ฝ๐—ฒ ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—–๐—ผ๐—ป๐˜๐—ฒ๐—ป๐˜ ๐——๐—ถ๐—ฒ๐˜

Follow the right voices:

YouTube: Jeff Su, Matt Wolfe, Dwarkesh Patel
Newsletters: Product Growth, Nate Jones, DeepLearning
Twitter: Santiago (svpino), Min (minchoi), Paul (itsPaulAI)
LinkedIn: Zain Kahn, Allie K. Miller, Ruben Hassid
๐Ÿฎ. ๐—ง๐—ฎ๐—ธ๐—ฒ ๐—ฅ๐—ฒ๐—น๐—ฒ๐˜ƒ๐—ฎ๐—ป๐˜ ๐—–๐—ผ๐˜‚๐—ฟ๐˜€๐—ฒ๐˜€

Start foundational:

AI for Everyone by Andrew Ng
Elements of AI by University of Helsinki
Machine Learning Crash Course by Google
Read 12 tweets
Jul 29
If I had to learn AI PM again, I would start here:

($2,000 course totally free) Image
1๏ธโƒฃ AI PM Foundations

@marilynika: How to become an AI PM - youtube.com/watch?v=GQd54gโ€ฆ

Sam Kawsarani: 15+ Years PM in Era of AI - tinyurl.com/2txs9mab

@_amankhan: Prototyping โ†’ Observability โ†’ Evals - youtube.com/watch?v=Ej4pBDโ€ฆ
2๏ธโƒฃ AI Strategy

@tomocchino: Behind v0 (Top AI Prototyping Tool) - open.spotify.com/episode/2wAfwJโ€ฆ

Scott Jones: 21 Harsh Truths about PM in AI - tinyurl.com/8zcw26rs

@PawelHuryn: AI basics to expert - youtube.com/watch?v=IfW1FMโ€ฆ
Read 10 tweets
Jul 23
You want to code with AI.

But you don't know what tool to use.

Here's your guide on when to use which AI coding tools:

(+ free resources to learn each) Image
1: Cursor

They surpassed $500M ARR for a reason. Your developer probably uses it. It's great for pros - but it's also great for non-technical folks now, as its agent can build things just via natural language.

Free guide:
2: Windsurf

Despite losing most of its technical staff to Google, Windsurf still exists. Now a part of Cognition (makers of Devin), it's great for non-technical people to deal with large code bases.

Free tutorial:
Read 10 tweets

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