One of these shoes costs $150. The other costs $1,285.
Can you tell which is which? 🧵
In 2018, the discount shoe retailer Payless bet that most people couldn't. They pulled off an elaborate prank, where they started a luxury shoe brand called Palessi (designed by a made-up Italian designer named Bruno Palessi).
Then they set up a store in an upscale mall, stocked the shelves with regular Payless shoes, and invited fashion influencers for a launch party. No surprise, the influencers fell for it, some buying $35 shoes for $645, swooning about the quality of this fake luxury brand.
So how can you tell if shoes are well-made? For this thread, I am only focusing on men's leather shoes. The following info doesn't apply to sneakers, women's shoes, or very casual shoes, such as sandals. We're talking about things like men's boots, loafers, oxfords, and such.
The most critical part of a shoe is how the sole has been attached to the uppers. Cheap shoes will have soles that have been glued on. Better shoes will have soles that have been stitched on in some way, either through a Goodywear welt or Blake stitch. The best are handwelted.
When shoes have soles that have been sewn on, they're easier to resole. This means that, when the soles wear down, you don't have to throw away the entire shoe. You just bring them to a cobbler and then put on new soles, like you might put new tires on an old car.
A Goodyear welt is what you'll mostly see in high-end shoes. It's durable and fairly waterproof. Blake stitching is thinner and lighter, but less water resistant (often used for Italian loafers). Handwelted is the best bc it's more durable. However, it's also very expensive.
When shoes are made with a Goodyear welt, they have a cavity between the sole and uppers. This cavity is filled with a mixture of cork and glue. Together with the full leather insole, this ends up forming a footbed as you wear the shoes, making them personalized and comfy.
Cheaper shoes won't have this. Since the soles have been glued on, there's no cavity for a cork filling. Additionally, many are made with a foam-padded insole. This makes this feel more comfy straight out of the box, but the foam never forms a footbed—it only breaks down.
OK, so we've covered the sole. Let's look at the next major part: the uppers.
At the most basic level, high-end shoes will be made from full grain leather, which means the leather shows the natural grain of the hide.
Lower-end shoes will often be made from corrected grain leather, which means the leather was scarred in some way, and the tannery sanded it down to create a uniform surface and then coated it with something to make it look shiny.
This leather can look nice on day one, but it only gets worse from there. The coating can end up cracking and flaking, and then you eventually throw them away. Compare that with full-grain leather, which takes on a patina. They look better, not worse, with age.
But even with full-grain leather, quality is not guaranteed. How the manufacturer cuts the leather can affect how the shoes age.
(Sorry in advance to fellow animal lovers).
When you lay out a hide, the leather can look uniform, but hidden beneath the surface is the fiber structure. The leather closer to the animal's spine will be very tight. The leather closer to the belly and shoulders will be less compact.
For this reason, a quality manufacturer should only cut from the best parts of the hide when making the uppers. But to save costs, many will try to get as many shoes as they can out of a hide, which means using parts closer to the shoulder and belly.
Depending on the tannage and cutting, this can result in something called "loose grain," where the wrinkles are very pronounced. Not a big deal on work boots—perhaps even more authentic, as that's how work boots were historically made. But you don't want this on fine dress shoes.
There are some other differences in terms of quality, but they're harder to spot, even after you've worn the shoes for a while. For one, cheap shoes use plastic stiffeners at the toe and heel, whereas the best shoes will use leather stiffeners, which are easier to repair.
The best shoes will also be made with stacked leather heels, where the heel is built up from individual layers of leather. Cheaper shoes will be made with just two parts: a leather top piece and then a chunk made from fiberboard leather.
Fiberboard leather is like the leather version of particleboard. The heel is essentially made up of powdered leather and glue. It superficially resembles a stacked leather heel, but it's less durable. A cobbler also once told me he thinks it sounds more echo-y when you walk.
OK, all this sounds good and interesting, but if you're in a store, how do you know if you're getting a quality leather shoe?
1) Look for a sole that has been sewn on. This can be a bit difficult to spot sometimes, as the stitching can be covered with leather (like below)
2) Look for full-grain leather. Although, this is not perfect either, as sometimes a very plastic-y looking shoe could be shell cordovan (a very high-end material) or patent leather. Or you could be looking at country grain, which is a good type of "corrected grain."
The reality is that it can take some experience to spot these things. I think it's possible (IMO, you should still be able to tell a Payless shoe from a high-end shoe). But for the average consumer, the best marker for quality will be the reputation of the store and shoe brand.
I will cover high-end men's shoe brands in another thread. In the meantime, I will leave you with this: quality shoes will cost you a few hundred bucks, but they'll last longer. Instead of throwing them away after a few years bc they look old and dingy, you'll WANT to resole them
The leather uppers will age well; they'll take a polish better. The insole will have your footbed, which makes them comfy. This means that good shoes—with occasional resoling and proper care—should last you 15+ years. Look at this transformation. These are the same boots!!
As for the original question, which of these is which?
The shoes on the left cost $1,285. The ones on the right cost $150.
Don't worry, in my subsequent thread, I will talk about quality shoes that start at $200, not in the thousands. I will post it tomorrow.
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In this thread, I will tell you, definitively, whether Sydney Sweeney has great jeans.
This way, you will be more informed when shopping for your wardrobe . 🧵
I should state two things at the outset.
First, I never comment on womenswear because I don't know anything about it. This thread isn't actually about Sweeney's jeans (sorry, I lied). But in the last few days, I've seen grown men buying American Eagle jeans and I can't abide.
Second, while clothing quality matters, it's more important to develop a sense of taste. Buying clothes isn't like shopping for electronics — you don't "max out" specs. It's more like buying coffee — you sample around and identify what notes you like. Develop taste.
Sometimes I think about the closure of G. Lorenzi, a Milanese gentleman's shop that had been around for almost 100 years until their closure in 2014. The shop was special because it carried so many one-of-a-kind items from artisans — total handmade craft production, not factory.
At the time of their closure, they still carried over 20,000 items of 3,000 models, including speciality knives, picnic sets, and nutcrackers. They had over 100 styles of nail clippers and 300 different hairbrushes alone. Proprietor Aldo Lorenzi scoured the world for artisans.
There's nothing wrong with factory production. But as more of our lives get taken over by machines — including art and writing — this sort of production feels special.
Trailer for "A Knife Life," a documentary about the store by my friend Gianluca Migliarotti, available on Vimeo
I spent 15 yrs on a menswear forum. The longest argument I had was over a tiny detail that can be seen in this photo. For 6 months, I argued with the same five guys non-stop every day. The argument got so heated the forum owner banned one guy for life.
As I've mentioned before, there's a lot of coded language in menswear. Navy suits can be worn with black oxfords because this was the uniform of London businessmen. Brown tweeds go with brogues because these clothes were worn in the country. In this way, we get formal vs. casual.
The same is true for shoes. Tiny details come together to communicate something, much like how words form a sentence. Black is more formal than brown; calfskin more formal than suede or pebble grain; plain design is more formal than broguing. All of this stems from history.
The year is 2024 and you're browsing for a new shirt online. You come across a store selling shirts from Portuguese Flannel. You do your research and find they make quality garments: clean single-needle stitching, flat felled seams, quality fabrics, MOP buttons, classic designs
So you go ahead and purchase one. The shop charges 139 Euros and throws in free shipping. Given the exchange rate in 2024, that means you paid $163.19.
First, let's do an experiment. Here are two relatively similar outfits: a blue shirt with a pair of dark blue jeans.
Which do you like better? Reply to this tweet with your answer. This way, people can see how the majority of people "voted."
If you said the right, then we have the same taste. This is despite the outfit on the left following this exact guide — and the outfit on the right not appearing in the guide at all.
I both agree and disagree that it's subjective. Like with anything, my views on tailoring stems from a "first principle." That principle is that men wore tailored clothing better in the past (specifically the period from about the 1930s through 80s). 🧵
If we agree on this, then there are certain ideas that naturally flow from this principle, partly because men's dress during this period was governed by time, place, and occasion. As stated before, one such idea was city vs country clothing.
Another such idea was resort or evening wear. Or summer vs winter wear. And so forth.
One can carry these ideas forward into today's age without it look like historical cosplay. Just like how we are currently using words to communicate, some from the early 1900s.