Pekka Kallioniemi Profile picture
Aug 18, 2023 21 tweets 13 min read Read on X
In today's #vatniksoup, I'll introduce an American social media personality, Matt Wallace (@mattwallace888). He's best-known for simping on Elon Musk, and for spreading the most outrageous lies and conspiracy theories online, thus monetizing his social media accounts.

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By his own words, Matt is a "successful entrepreneur and social media personality who creates high value content", but he's actually just a grifter who has allegedly made a lot of money with so-called pump and dump schemes related to cryptocurrencies.

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Pumping and dumping basically means a situation where you promote a crypto/stock/whatever heavily to increase its price and then sell your share. Pump and dump schemes are extremely popular with cryptocurrencies.

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Incidentally, Wallace also tried to start his own crypto, Accept Crypto. The token naturally tanked, and they claimed to be making "a recission for investors."

The scam was also covered by Coffeezilla:

4/20 https://t.co/caI585tg9D

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His strategy of staying relevant and increasing his engagement, in addition to spreading fake news, is sucking up to Elon. He's the "Elon reply guy", and often tweets about how "cool" Musk actually is, while farming for likes and shares.

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Perhaps due to this,Matt is just another of the many conspiracy theorists who were accepted to the X/Twitter's subscription pool and also gets plenty of ad share revenue from the platform. All this revenue comes from the disinformation & conspiracy theories he spreads daily.
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The thing is, Matt doesn't even try the Russian method of mixing half-truths with lies - he just makes shit up. But don't take my word for it, here are some of Matt's outrageous claims without a single source:

- Obama's were connected to Epstein's trafficking ring.

7/20
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- The Obama's were somehow connected to the death of one of their staff members.
- The anti-Semite conspiracy theorist and country star Oliver Anthony turned down deals worth 8 million USD.
- That he made 912 551 USD from X/Twitter revenue.

8/20


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Matt has heavily promoted conspiracy theories related to COVID-19, Bill Gates, George Soros, Oprah Winfrey, and many other prominent figures. By connecting these lies and representing them as a "globalist conspiracy" has made Wallace one of the fastest growing accounts on X.
9/20


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Lately his focus has been on conspiracy theories related to the Maui wildfires, in which he spreads lies about the whole incident being organized by the rich elites.

We can safely expect to see these fake images in the future, too.

10/20

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And here's a perfect example of why X in its current stage is completely broken: Matt claims that in this video "Transgender student nearly kills female student after she said she did not want them in the girls' locker room/bathroom". An outrageous claim...

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...without actual proof, as @shayan86 showed. The tweet itself had over 12 million impressions, 57 000 likes and was shared over 20 000 times. It doesn't even have Community Notes. This is exactly how "rage farming" works: invoke strong emotions to garner a huge engagement.
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Naturally, he has also spread lies and made-up stories about the war in Ukraine. He's hopped on the trendy "This is how Kyiv/Ukraine looks in the middle of war" bandwagon, but also spreads stories about Ukraine being a ...

13/20

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...money laundering scheme, and claims that Ukraine is losing the war. All of this is completely cynical: he doesn't care about the war, but about the engagement and reaction he can get from these hot takes and outright lies.

14/20


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It's worth mentioning, that apparently Matt was initially against Russia's invasion of Ukraine, but at some point that changed, probably because the contrarian comments garnered more views, shares and likes. See in the screenshot, how his support for Ukraine in...

15/20
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...Mar 2022 got mere 8 likes, whereas his latest lie about Putin banning OnlyFans got close to a million views and over 20 000 likes. The same has been evident from many accounts that turned pro-Kremlin, including Malaysian grifter Ian Miles Cheong aka @stillgray.

16/20

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Wallace utilizes heavily the "Firehose of Falsehood" propaganda model.He creates content for basically every platform imaginable. In similar fashion to @jacksonhinklle,Matt also mobilizes his followers on TG & Patreon to promote his content elsewhere:
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Now, we shouldn't underestimate Matt's influence: he has over 1,2 million followers on X (this number was +300k in Jan 2023), his YouTube channels have 240k and 40k subscribers, IG has over 30k followers, and his Patreon has over 300 donors.

18/20


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To conclude: @mattwallace888 is one of the biggest accounts pushing conspiracy theories, pro-Kremlin narratives and lies on X/Twitter. The account is fully monetized, and supported by @elonmusk. All this lying and sucking up to Elon is actually making him a rich man.

19/20
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Therefore, Matt Wallace is a so-called "super-spreader" of disinformation and fake news.

Do check @hopeFlo55047951's thread on Matt, too:

20/20 https://t.co/hnKocs26IY
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All soups:
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buymeacoffee.com/PKallioniemi

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More from @P_Kallioniemi

Sep 11
In today’s Vatnik Soup, I’ll cover the agenda-setting and flood of disinformation that spread on X and other platforms right after Charlie Kirk’s assassination. It’s far from the first or last time a tragedy has been weaponized for political purposes.

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Every major political event, especially those involving violence, attracts massive attention. In the immediate aftermath, reliable information is scarce, making it highly vulnerable to both coordinated and improvised disinformation campaigns.

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As I’ve mentioned in my previous soups and lectures, in disinformation campaigns, being first with a narrative is crucial, as people often remember the first version best — psychology studies show it sets the mental schema, and later updates rarely overwrite it.

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Read 19 tweets
Sep 8
In today’s Vatnik Soup, I’ll introduce American social media personality David Freeman, AKA Gunther Eagleman™ (@GuntherEagleman). He’s best known for spreading political disinformation on X and shamelessly sucking up to Trump, Putin, and other authoritarian leaders.

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David is a textbook example of someone profiting from MAGA grievance politics. He uses extreme, provocative language to farm engagement on X and never hesitates to flatter anyone who might give him more exposure — or money.

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But David wasn’t always like this. At some point, in his mid-40s, he even tried a real job: he trained to become a cop. He spent three years with the Metro Transit PD, but after that he either got fired or quit, and never looked back.

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Read 24 tweets
Sep 5
In today’s Vatnik Soup, I’ll introduce a Russian-Estonian businessman, Oleg Ossinovski. He is best-known for his deep ties to Russian rail and energy networks, shady cross-border dealings, and for channeling his wealth into Estonian politics.

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Oleg made his fortune via Spacecom Trans & Skinest Rail, both deeply tied to Russia’s rail system. Most of this is through Globaltrans Investments PLC, a Cyprus-based firm with 62% held via Spacecom and tens of millions in yearly profits.

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Ossinovski’s Russian-linked ventures made him Estonia’s richest man in 2014, with an estimated fortune of ~€300M. His business empire stretched across railways, oil via Alexela shares, and Russian bitumen imports from Help-Oil, a supplier to the Defense Ministry.

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Read 15 tweets
Sep 2
In today’s Vatnik Soup, I’ll introduce a Swiss/French writer, Alain Bonnet, aka Alain Soral (@officielsoral). He’s best known for his rabid antisemitism and for his pathetic support for all the worst authoritarian regimes from Russia to North Korea.

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Alain’s childhood was problematic, as his father has been characterized as a “narcissistic pervert” who beat his children and did jail time for fraud. Alain himself has said he was “programmed to be a monster.” Born Alain Bonnet, he took the stage name of his sister,…

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… actress Agnès Soral. She wasn’t too happy about this, commenting “How would you like to be called Agnès Hitler?”. Like many grifters, he became a pick-up/seduction artist writer, à la late Gonzalo Lira, writing books and even making a B-movie, “Confessions d’un dragueur”.
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Read 23 tweets
Aug 18
In today’s Vatnik Soup, I’ll explain the Alaska Fiasco and how it marks the peak of Trump’s two-year betrayal of Ukraine. What was sold as “peace talks” turned into a spectacle of weakness, humiliation, empty promises, and photo-ops that handed Putin exactly what he wanted.

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Let’s start with the obvious: Trump desperately wants the gold medal of the Nobel Peace Prize, mainly because Obama got one. That’s why he’s now LARPing as a “peace maker” in every conflict: Israel-Gaza, Azerbaijan-Armenia, India-Pakistan, and of course Ukraine-Russia.

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Another theory is that Putin holds kompromat — compromising material such as videos or documents — that would put Trump in an extremely bad light. Some have suggested it could be tied to the Epstein files or Russia’s interference in the 2016 US presidential election.

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Read 25 tweets
Aug 11
In today’s Vatnik Soup, I’ll talk about engagement farming: a cynical social media tactic to rack up likes, shares, and comments. From rage farming to AI-powered outrage factories, engagement farming is reshaping online discourse and turning division into profit.

1/23 Photo by JULIE OLIVER /Postmedia
Engagement farming is a social media tactic aimed at getting maximum likes, shares, and comments, with truth being optional. It thrives on provocative texts, images, or videos designed to spark strong reactions, boost reach, and turn online outrage into clicks and cash.

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One subset of engagement farming is rage farming: a tactic built to provoke strong negative emotions through outrageous or inflammatory claims. By triggering anger or moral outrage, these posts often generate 100s or even 1,000s of heated comments, amplifying their reach.

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Read 24 tweets

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