Pekka Kallioniemi Profile picture
Aug 18, 2023 21 tweets 13 min read Read on X
In today's #vatniksoup, I'll introduce an American social media personality, Matt Wallace (@mattwallace888). He's best-known for simping on Elon Musk, and for spreading the most outrageous lies and conspiracy theories online, thus monetizing his social media accounts.

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By his own words, Matt is a "successful entrepreneur and social media personality who creates high value content", but he's actually just a grifter who has allegedly made a lot of money with so-called pump and dump schemes related to cryptocurrencies.

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Pumping and dumping basically means a situation where you promote a crypto/stock/whatever heavily to increase its price and then sell your share. Pump and dump schemes are extremely popular with cryptocurrencies.

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Incidentally, Wallace also tried to start his own crypto, Accept Crypto. The token naturally tanked, and they claimed to be making "a recission for investors."

The scam was also covered by Coffeezilla:

4/20 https://t.co/caI585tg9D

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His strategy of staying relevant and increasing his engagement, in addition to spreading fake news, is sucking up to Elon. He's the "Elon reply guy", and often tweets about how "cool" Musk actually is, while farming for likes and shares.

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Perhaps due to this,Matt is just another of the many conspiracy theorists who were accepted to the X/Twitter's subscription pool and also gets plenty of ad share revenue from the platform. All this revenue comes from the disinformation & conspiracy theories he spreads daily.
6/20
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The thing is, Matt doesn't even try the Russian method of mixing half-truths with lies - he just makes shit up. But don't take my word for it, here are some of Matt's outrageous claims without a single source:

- Obama's were connected to Epstein's trafficking ring.

7/20
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- The Obama's were somehow connected to the death of one of their staff members.
- The anti-Semite conspiracy theorist and country star Oliver Anthony turned down deals worth 8 million USD.
- That he made 912 551 USD from X/Twitter revenue.

8/20


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Matt has heavily promoted conspiracy theories related to COVID-19, Bill Gates, George Soros, Oprah Winfrey, and many other prominent figures. By connecting these lies and representing them as a "globalist conspiracy" has made Wallace one of the fastest growing accounts on X.
9/20


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Lately his focus has been on conspiracy theories related to the Maui wildfires, in which he spreads lies about the whole incident being organized by the rich elites.

We can safely expect to see these fake images in the future, too.

10/20

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And here's a perfect example of why X in its current stage is completely broken: Matt claims that in this video "Transgender student nearly kills female student after she said she did not want them in the girls' locker room/bathroom". An outrageous claim...

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...without actual proof, as @shayan86 showed. The tweet itself had over 12 million impressions, 57 000 likes and was shared over 20 000 times. It doesn't even have Community Notes. This is exactly how "rage farming" works: invoke strong emotions to garner a huge engagement.
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Naturally, he has also spread lies and made-up stories about the war in Ukraine. He's hopped on the trendy "This is how Kyiv/Ukraine looks in the middle of war" bandwagon, but also spreads stories about Ukraine being a ...

13/20

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...money laundering scheme, and claims that Ukraine is losing the war. All of this is completely cynical: he doesn't care about the war, but about the engagement and reaction he can get from these hot takes and outright lies.

14/20


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It's worth mentioning, that apparently Matt was initially against Russia's invasion of Ukraine, but at some point that changed, probably because the contrarian comments garnered more views, shares and likes. See in the screenshot, how his support for Ukraine in...

15/20
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...Mar 2022 got mere 8 likes, whereas his latest lie about Putin banning OnlyFans got close to a million views and over 20 000 likes. The same has been evident from many accounts that turned pro-Kremlin, including Malaysian grifter Ian Miles Cheong aka @stillgray.

16/20

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Wallace utilizes heavily the "Firehose of Falsehood" propaganda model.He creates content for basically every platform imaginable. In similar fashion to @jacksonhinklle,Matt also mobilizes his followers on TG & Patreon to promote his content elsewhere:
17/20
Now, we shouldn't underestimate Matt's influence: he has over 1,2 million followers on X (this number was +300k in Jan 2023), his YouTube channels have 240k and 40k subscribers, IG has over 30k followers, and his Patreon has over 300 donors.

18/20


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To conclude: @mattwallace888 is one of the biggest accounts pushing conspiracy theories, pro-Kremlin narratives and lies on X/Twitter. The account is fully monetized, and supported by @elonmusk. All this lying and sucking up to Elon is actually making him a rich man.

19/20
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Therefore, Matt Wallace is a so-called "super-spreader" of disinformation and fake news.

Do check @hopeFlo55047951's thread on Matt, too:

20/20 https://t.co/hnKocs26IY
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All soups:
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More from @P_Kallioniemi

Apr 1
In today’s Vatnik Soup, I’ll introduce Russian propagandist Sergei Tsaulin. He’s best-known for spreading pro-Kremlin narratives in Estonia, fleeing to Russia after breaking several laws in Estonia, and almost getting blown up by a bomb in St. Petersburg.

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For years, Tsaulin was known for organizing marches and events glorifying the Soviet Union. Under the excuse of “remembering history,” these events were nothing more than Kremlin propaganda, wrapped in a red flag with a hammer and sickle.

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One of his most infamous events was the “Immortal Regiment” march, held every 9th of May, where people carried portraits of Soviet soldiers. These marches are used by Russia to push the idea that the Baltics owe their existence to the Soviets.

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Mar 28
In today’s Vatnik Soup, I’ll introduce a podcaster and conspiracy theorist, Joe Rogan (@joerogan). He’s best-known for launching the biggest podcast in the world, promoting various conspiracy theories, his support for Donald Trump and his anti-Ukraine rhetoric.

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Joe Rogan started as a stand-up comedian in the 1980s, found fame on NewsRadio, and became a household name with Fear Factor. But his biggest impact came in 2009 when he launched The Joe Rogan Experience (JRE), one of the first major podcasts.

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JRE started as casual but deep conversations, often covering countercultural topics like psychedelics, MMA & hunting. Joe’s podcasting style is largely non-confrontational, often allowing his guests to share their views without significant pushback or critical questioning.

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Mar 27
In today’s Vatnik Soup, I’ll introduce KOOS party leader and Estonian crypto businessman Oleg Ivanov. He’s best known for running shady businesses, spreading Russian false narratives in Estonia, and participating in the pro-Kremlin political party KOOS.

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As a talented youngster, Oleg learned Estonian almost flawlessly, was a promising karate athlete, and landed a job at a law firm at just 20. He caught the eye of Estonian fuel entrepreneur Endel Siff, who quickly took him under his wing.

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Oleg’s father, Vladimir Ivanov, was a longtime politician from the Russian-funded United People’s Party of Estonia. His career at the town hall ended abruptly when he was caught drunk at work. After that, he went into business with his son, Oleg.

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Mar 26
In today’s Vatnik Soup, I’ll talk about the takeover of social media by illiberal, populist influencers. For the last ten years, social media has been dominated by these voices and it is one of the main reasons for the political rise of people like Trump and Orban.

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“Illiberal populists” like Trump reject democratic norms while claiming to speak for “the people.” They centralize power, attack institutions, and push nationalism over rights. Elections exist, but checks & balances erode. This is democracy in name, autocracy in action.

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The media landscape has changed drastically over the past two decades. The Internet and social media have changed how we interact online & how we consume media,but it has also become our main source of news. In many ways,social media companies have control over information.

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Mar 25
Ladies and gents, it's time for some "Houthi PC small group" memes!

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Mar 24
In today’s Vatnik Soup, I’ll introduce Lithuanian far-right politician and Seimas member Remigijus Žemaitaitis. He’s best known for his extremist political views and for falling for a scam that convinced him he was flying to New York to meet Elon Musk.

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Like many vatniks before him, Remigijus worked as a lawyer before entering the world of politics. Once just another politician, he gradually embraced far-right nationalism and populism, following a trend seen across Europe over the past 15 years.

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Instead of real policies, he tapped into fear, resentment, and anger, turning 4chan talking points into a populist political strategy. His speeches became more extreme, targeting minorities, Western institutions, and Lithuania’s support for Ukraine.

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Read 18 tweets

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