Go from low rankings to the top of Google with 15 minutes of work by optimising for featured snippets.
They don't get enough love.
I win roughly 90% of snippets and go from getting 5% of clicks to over 23%.
Here's my snippet-winning process:
What results are possible?
Here's a quick case study:
- A SaaS blog had 300 pages
- Generating <1K/mo in traffic
- We optimised 30 pages in total
- Most were snippet optimisations
- Each page took 15-60 minutes
- Resulted in 120K/mo in 180 days
Here's my snippet-winning process:
1. Analyse the competing snippet
Take note of:
- Number of words and characters
- Structure, e.g. list or paragraph
- Highlighted terms and phrases
- Find high-volume keywords in your industry
- Write articles starting with the lowest DA
- Make sure your Yoast light turns green
- Post a link to the article on all socials
New content marketing:
- Understand your audience and their pain points
- Find product- and pain point-focused keywords
- Take time to learn the searcher's true intent
- Write great content with distribution in mind
- Embed a content upgrade to capture emails
- Turn the article into your next email newsletter
- Create videos to promote on TikTok/YouTube/Instagram
- Write a Twitter thread and promote the blog at the end
- Screenshot the Twitter thread for a LinkedIn carousel
- Extract and write 5+ LinkedIn posts from the article
I helped a friend earn a full-time income through blogging.
Here's what we did step-by-step:
1. Choosing the niche
Fortunately, this was easy.
He's played an instrument all his life and studied under some of the world’s best.
The niche has:
- Medium-high search demand
- Many problems to help solve
- Low, medium and high-value affiliate products
- Potential for 4+ monetisation methods
- Low-medium competitiveness
I see too many websites with 100s of blog posts that get no traffic.
Yet they're still publishing 4+ new posts per month.
If you already have existing content, do this instead:
- Go to Search Console
- Filter for the last 28 days
- Export your keyword data
- Filter keywords in positions 4-20
- Prioritise queries to increase ranking
Then find ways to better optimise for those keywords within your existing content...
For example:
- Write new sections
- Add to existing sections
- Optimise existing headings
- Write the featured snippet (if present)