SEO is changing in 2025.

15 differences you need to know:

1. Old SEO:

I’ll optimise for featured snippets to win prime Google real estate.

New SEO:

I’ll optimise for featured snippets AND AI Overviews with short, direct ‘answer’ snippets within my content. 2. Old SEO:

I'll only focus on Google SEO.

New SEO:

I’ll optimise for other platforms as my users aren’t limited to one search engine.

Programmatic is THE biggest opportunity in SEO.

1. Use automation (like AI)
2. Create pages at an unprecedented scale
3. Target 1,000s of keyword variations

I've spent way too much time studying the very best programmatic SEO campaigns.

Here are 7 of my favourites: 1. @Wise

Wise generated 350,000+ currency converter pages in multiple languages and more than 60 country-specific sub-folders.

I have a friend who got 160,000 followers in 4 months.

So I asked him “how???”

His response: "I use pre-validated ideas and concepts with higher-quality writing and visuals to rapidly grow my following."

He then broke it down for me:

(But on the basis that I kept him anonymous - read to the end to see other creators with a similar system)

Google Search Operators are the best source of SEO insights.

They're secret cheat codes that can help you find insights for:

- Link building
- Internal linking
- Technical audits
- Content strategy
- Competitor research

Here are 12 examples: 1. Guest Posts

Find guest posting opportunities for specific topics to build backlinks.

Scribe is a masterclass in conversion-focused SEO.

- 322K monthly traffic
- 26.4M backlinks
- 1M+ total users
- $9M ARR

They get 1,000s of new users every month from SEO alone.

The 5 strategies behind their SEO success: Strategy #1: Programmatic SEO

Scribe has leveraged user-generated content to automatically publish ~3K pages that rank for instruction-based keywords such as, "How to sign in to [X tool]" or "How to perform [Y action]".

SEOs: “SEO takes time”

My client: 275,000 new SEO traffic in 8 months.

88,585 new traffic last month alone.
Growing 30% month-over-month.
6,255 leads and 2,227 paid signups total.

Here are the 5 things we did: 1. Technical Fixes

We ran an audit and fixed standard issues like:

- Canonical tags
- Broken internal links
- Missing titles/descriptions

But crucially:

I’ve used this internal linking strategy for 4+ years:

The Reverse Content Silo.

- Organises content
- Improves rankings
- Increases traffic

All at the same time.

Here’s how: Why use reverse content silos?

Reverse silos focus on building internal links to ‘target pages’ (e.g. a product sales page).

Target pages are typically higher competition and harder to rank. Reverse silos help overcome this.

How to build reverse silos (in 4 steps):

AI has changed SEO forever.

But most SEOs, marketers, and content creators STILL don't use it.

I'm using it every day to scale SEO traffic to 100,000s/mo.

Here are 7 ways how: 1. Ideas Lists

Provide lists of ideas across a scalable topic in your industry.

Example: Baby Name Ideas

- Boy names
- Irish boy names
- Unique boy names
- Boy names that start with A

Total potential (US only):

- 580K keywords
- 8M/mo searches

How to rank in Google in 2024, according to Google:

(100-page Google documentation in 2 minutes) 1. How Google Search works

Google uses crawlers to explore the web and add pages to its index.

Everyone says: “LinkedIn company pages don’t work”

My company page: 1,000+ new customers EVERY WEEK.

No ads. No outbound. Only content.

Here's my LinkedIn company page playbook: I've followed this playbook for 12 weeks.

My results so far:

I built a website glossary in 2 hours.

- 840K total traffic over 1 year
- 70K/mo current traffic
- $3.09 per article

The easiest SEO project I’ve ever done.

Here's how I did it: Firstly, why create a glossary?

1. You can rank for industry keywords to improve sitewide topical authority and EEAT.

2. You can attract natural backlinks and boost pages with internal linking.

3. Other glossaries are typically thin in content and easy to outrank as it can cost $10,000s (but <5% of websites are using AI).

4. There's an opportunity to beat competitors that don't yet use AI.

Confession: I steal content ideas.

It's how I hit 100K total followers in 10 months.
It's how I got 50M content views last year.
It's how I've scaled my 3+ businesses.

Here's how I do it: Truth is, nothing is entirely original.

It's been said for 100s of years:

"What has been will be again, what has been done will be done again; there is nothing new under the sun."

– The Bible, Ecclesiastes 1:9-10

The number of websites I see getting 1,000s/mo of SEO traffic to their blog but ZERO conversions is nuts.

"But how do I get more conversions???"

Here are the 5 things I tell them: 1. Collect emails with content upgrades

How to convert 5-25% of your traffic into email signups:

1. Publish and rank your blog post
2. Wait for 100-250 visitors/week
3. Create a post-specific 'upgrade'
4. Use click-to-popup button CTAs

The upgrades you should create:

"SEO takes 6-12 months to see results"

Nah. You can get results in 90 days.

Here's my 90-day SEO playbook: The Content Growth Playbook

It took me 8 years and millions in SEO traffic and revenue for clients to develop this playbook.

But I'll give it to you for free in this thread:

Canva is an SEO Masterclass.

- 242M monthly traffic
- 29M backlinks
- 190 target countries
- 180M monthly users
- $26B valuation

I spent 20+ hours reverse-engineering their success.

And found 7 core SEO strategies: Strategy #1: Programmatic SEO

Canva is highly proficient in programmatic SEO, which involves automatically creating 1,000s of SEO-focused pages.

These pages target searches around design needs such as:

- Logo creation
- Resume building
- Graphs, charts, etc...

AI Overviews are going to dominate Google.

Your SEO needs to include AIO (AI Optimisation).

Google is rolling out AI Overviews as we speak, replacing featured snippets and taking up prime real estate.

Here's how to optimise for AI Overviews: What are AI Overviews?

Google AI Overviews are AI-generated responses providing quick answers to searches.

They are displayed above traditional organic results and feature websites in the results.

7 blog post templates I use in every SEO campaign:

(they've made millions in revenue)

1. Best of post Example:

The best way to build backlinks?

Digital PR.

We won 29 backlinks with an avg Domain Rating of 83.9/100.

Now we're ranking #1 -2 on Google for target keywords and have doubled our SEO traffic.

Here's how: How I use digital PR for SEO:

Digital PR wins backlinks. Backlinks help
my websites rank higher in Google quicker.

I create the content. Then I use
to handle digital PR for me.

Here's a real-world example:Linkifi.io

30-step SEO checklist for optimising content:

(follow it and you WILL increase traffic) Phase 1: Audit

Which pages and keywords do you need to optimise?
↳ Identify pages declining in performance
↳ Focus on keywords nearly ranking (positions 3-20)

I've created 100s of SaaS landing pages that:

1. Rank in Google
2. Convert traffic into customers

And I'm now doing the same for my own SaaS, Kleo.

Here's the exact landing page plan I'm following: 1. Hero section

Company logo: Ensure branding is immediately visible.

Headline: Benefit-driven headline that captures attention and clearly states the (compelling) value proposition.

E.g. "Discover and create the best LinkedIn content"

How do you publish 100s of SEO articles in hours?

Here's how I do it:

(the NEW way with Byword 2.0) Problem: The rise of AI SEO content generators.

There has been a levelling of the playing field. It's become increasingly difficult to stand out from the crowd and create compelling, unique content.

To build truly future-proof content, you need to have as much control as possible.

Your content should be as unique as your brand, and speak to your audience like only you know how to.