Keyword research is useless in AI search.

Buyers don’t type keywords, they ask questions.

Here’s how I find what they ask: 1. Product category “seeds”

I start by searching the broad seed terms for my product category using a keyword research tool like Ahrefs.

E.g. AEO, GEO, AI search optimization.

“I have no idea how to do SEO in 2025"

SEO isn't just Google rankings anymore.

It's now "Search Everywhere Optimization".

Reframe your “New SEO” project as a game and you'll become addicted to levelling up.

Start from level 1 in my “New SEO” game: Level 1: Traditional SEO

- Audit your site for technical issues
- Research keywords and target quick wins
- Optimize on-page elements (titles, content)
- Build backlinks via guest posts and digital PR

Traditional SEO is “get clicks”
LLM SEO is “get cited”

If AI doesn’t know you, the searcher won’t either.

10 examples how SEO is evolving: 1. Traditional SEO

Search → Click → Read

LLM SEO

Ask → Get answer → Act

You’re watching SEO change in real time.

It’s called LLM SEO (or LEO). And it’s already sending 100,000s of users to your competitors.

Here's how you can get ahead: What is LEO?

It’s about optimising your brand and content to become the answer in LLM platforms like ChatGPT, Perplexity, Claude, and now most crucially, Google’s AI Mode.

This isn’t just a new traffic source.

It’s a whole new search ecosystem.

I track Google search trends so you don’t have to.

7 content trends I’ve found this week:

1. Content Repurposing

One piece of content can generate dozens. AI tools are making it easy to turn blogs into threads, podcasts into clips, webinars into reels. Create, then multiply. What it means for you:

Founders: Build or integrate repurposing engines for niche formats, e.g. SaaS explainers to LinkedIn posts, or long-form YouTube to TikTok. Speed and accuracy are the moat.

Marketers: Stop creating from scratch. Build workflows where one asset fuels ten. Show ROI by mapping how a single piece scales across channels and stages.

Creators: This is true leverage. Try: “How I turned one video into 12 posts,” or “My AI content flywheel.” Teach your system and show results. People are hungry for scale without burnout.

Stop doing keyword research in 2025.

Start with search market research instead:

1. See the true size of your SEO opportunity
2. Decide if SEO is even worth the investment
3. Build a high-ROI content roadmap from day 1

Here’s exactly how I do it: Traditional keyword research is dead.

Instead, find your Total Addressable Search Market (TASM) before investing in SEO.

Which is exactly what we did for our client:

“I am blown away by the quality of the [TASM] doc you made tbh”

I’ll show you how it was done:

I refresh search trends like it’s social media.

7 marketing trends I’ve found this week:

1. Vibe Marketing

Marketing is getting the same acceleration as Vibe Coding (e.g. Replit, Bolt, Lovable). What once took TEAMS now takes ONE smart Vibe Marketer and a stack of AI agents. What it means for you:

Founders: Entire marketing departments are being compressed into lean, automated systems. A single person can now ideate, test, and launch campaigns in hours (not weeks).

Marketers: Vibe marketing isn’t about funnels. It’s about fast feedback loops. Real-time testing. Hundreds of angles launched via agents. The right stack lets you outpace entire teams.

Creators: This is a movement. Document your workflows. Share tool stacks. Break down how one person outperforms an agency. The space is exploding, and people want a guide.

Programmatic SEO isn’t dead.

Here’s how this site gets 221,472/mo from it: Programmatic is still one of the biggest opportunities in SEO.

Use automation to publish 100s of pages targeting 1,000s of long-tail keywords.

But most teams still write one piece at a time.

Here’s how you can scale with programmatic:

Confession: I’m obsessed with tracking search trends.

7 AI trends I’ve found this week:

1. AI Girlfriend

People are turning to AI for connection. AI is filling real emotional gaps; companionship, validation, even intimacy. It’s weird, growing fast, and increasingly normalised. What it means for you:

Founders: AI companionship is an emotional use case that’s outpacing productivity. Expect spin-offs: AI best friends, AI mentors, AI therapists.

Marketers: Even if you’re not in the AI space, this is a signal: emotional resonance matters. People aren’t just searching for tools, they’re searching for connection.

Creators: This is attention-worthy content. Think: “I spent 24 hours with an AI girlfriend.” Cultural commentary, humour, or deep dives will all perform well.

The future of SEO is happening right now.

It’s called LLM SEO (or LEO).

And it’s quietly driving 100,000s of users.

Here’s your chance to get ahead: What is LEO?

It’s about optimising your brand and content to become the answer in LLM platforms like ChatGPT, Perplexity, Claude, and now most crucially, Google’s AI Mode.

This isn’t just a new traffic source.

It’s a whole new search ecosystem.

I’ve been doing SEO full-time since 2017.

My approach today has evolved massively (and keeps adapting with each new Google or AI update).

Here are 10 things you should focus on in 2025: 1. AI Search

Google is quickly becoming AI-first.

AI Overviews are already here:

I’ve never shared this publicly until now:

We’ve helped local business owners make 7-figures in 12-24 months without running a single ad.

Here’s how we do it with local SEO: Google ranks the map pack #1 in 93% of local searches.

But what actually gets clicks?

- 45% click the map pack
- 30% click organic results
- 19% click Google Ads

I’ll prioritise this playbook accordingly:

Most companies are doing SEO backwards.

Literally all they need to 10x their SEO results is to flip the traditional funnel into a pyramid and start from the top.

I'll break down the Content Pyramid in this thread:
Level 1: Convert

Capture the most ready-to-buy searchers for your product.

SEO in 2025:

SEO, AIO, GEO, AEO, SXO...

A thread on what they actually mean: What is SEO?

Search Engine Optimisation is the original playbook for ranking on Google.

Think: “Will this help me rank higher on Google?”

How it works:

- Target keywords
- Build backlinks
- Improve on-page content
- Fix technical SEO (site speed/structure)

Example:

A SaaS company ranks #1 for “CRM for freelancers” by optimising its landing page and building backlinks from niche blogs.

2 years ago, I built a website glossary in 2 hours.

- 4M total SEO traffic (from 420 pages)
- 238K/mo current traffic
- $3.09 per page

The easiest SEO project I’ve ever done.

Here's how I did it: Firstly, why create a glossary?

1. You can rank for industry keywords to improve sitewide topical authority and EEAT.

2. You can attract natural backlinks and boost pages with internal linking.

3. Other glossaries are typically thin in content and easy to outrank as it can cost $10,000s (but <5% of websites are using AI).

4. There's an opportunity to beat competitors that don't yet use AI.

Blog posts are still generating millions in traffic and revenue for my clients in 2025.

Here’s my top 17 blog title templates: 1. Product list

X Best {Product Category} in 2025

Example:

SEO has changed.

16 differences you need to know:

1. Old SEO:

I’ll only optimise relevant keywords for search engines.

New SEO:

I’ll optimise keywords for search engines AND questions for AIO (Answer Engine Optimisation i.e. AI platforms like ChatGPT). 2. Old SEO:

I’ll optimise for featured snippets to win prime Google real estate.

New SEO:

I’ll optimise for featured snippets AND AI Overviews with short, direct ‘answer’ snippets within my content.

Planning new SEO content?

PLEASE do this first: 1. Get all your blog URLs into a spreadsheet.

Use Screaming Frog to crawl and export. It provides other useful information like titles and descriptions.

Connect further data sources:

- Ahrefs
- Google Analytics
- Google Search Console

How to get ahead of 96.55% of websites:

- Make SEO your #1 focus
- Work in 3-month sprints
- Do the fundamentals well
- Learn and iterate like mad

Sprints of high output are how you blow past your competition.

Yes, SEO takes time.

But the work doesn’t have to.

Here's how: Month 1: Strategy

Spend this month researching, learning and planning.

- Audit your website and existing content
- Talk to (and learn from) your customers
- Find new relevant keywords to target
- Create an action plan from the data

"SEO takes 6-12 months to see results"

Nah. You can get results in 90 days.

Here's my 90-day SEO playbook: The Content Growth Playbook

It took me 8 years and millions in SEO traffic and revenue for clients to develop this playbook.

But I'll give it to you for free in this thread:

If I were the Head of Content for a SaaS company, here's the exact 90-day playbook I'd run to add $1M ARR: 1. Media Brand

Create a 'faceless' social media content brand.

Publish daily content that’s hyper-focused on your niche and directly aligned with your target audience.

Publish content on any social channel:

- LinkedIn
- X (Twitter)
- Instagram
- YouTube
- TikTok

Example: @The_AdProfessor

I did this on one channel (LinkedIn) and it's helped increase product signup growth by 101%.