1.5 years ago, I built a LinkedIn tool that helped me hit 100,000 followers in 10 months.

8 months ago, I launched it to the public (for free).

Today, Kleo is helping 21,000+ creators grow their audience.

Here's how: 1. Studying creators

Study your favourite creators to reverse-engineer their success.

You can study their posts:

Go to a profile and open Kleo.

My last "SEO Heist" post got 15M views online and was discussed with Google's CEO in a recent interview.

SEO Heist = "Stealing" traffic from your competitors.

Here are 11 ways to do an SEO Heist: 1. Identify competitors

Identify your top competitors and make sure to differentiate between product competitors and SEO competitors.

I’m an SEO nerd who collects SEO tactics for fun.

Here are 7 creative examples:

1. Kapwing (Free Tools)

Kapwing built 100+ free tools to attract users, funnel them into paid plans, and generate backlinks. 2. Zapier (Programmatic SEO)

Zapier added 7,000+ apps to its database, which are automatically transformed into more than 70,000 unique integration pages.

I've generated millions in organic traffic and revenue from blog posts over the last 8 years.

Here are 7 templates I use for every campaign:

1. How-to post 2. List post

I’ve generated millions in traffic and revenue from blog posts.

Here’s my top 17 blog title templates: 1. Product list

X Best {Product Category} in 2024

Example:

Many websites are sitting on 100s blog posts with low traffic.

But how do you get more from existing content?

Here’s my 25-step checklist: 1. Which pages and keywords do you need to optimise?

- Which pages are declining in performance?
- Which keywords are nearly ranking (positions 3-20)?

We just launched my favourite Byword feature yet...

Optimise existing articles with AI:

- Pull in data from Google Search Console
- Discover 'quick win' keyword opportunities
- Generate content to optimise for those keywords

Here's how it works: 1. Connect Google Search Console

Then select the website that you want to optimise articles for.

3 years ago, I helped a friend earn a full-time income through blogging.

Here's what we did (step-by-step): 1. Choosing the niche

Fortunately, this was easy.

He's played an instrument all his life and studied under some of the world’s best.

I built a website glossary in 2 hours.

- 530K total traffic in 7 months
- 80K/mo current traffic
- $3.09 per article

The easiest SEO project I’ve ever done.

Here's how I did it: Firstly, why create a glossary?

1. You can rank for industry keywords to improve topical authority and EEAT.

2. You can attract natural backlinks and boost pages with internal linking.

8.5B Google searches are made daily.

But 99% of websites don’t get traffic, leads or sales from these searches.

Want to change that?

Use my 5-step SEO strategy: I've helped websites generate millions in traffic and revenue from Google.

But when I first started doing SEO, I only prioritised traffic...

Which results in cool graphs like this:

I have a friend who got 160,000 followers in 4 months.

So I asked him, "How are you growing so quickly?"

He responded with: "I use pre-validated ideas and concepts with higher-quality writing and visuals to rapidly grow my following."

He then broke it down for me:

(But on the basis that I kept him anonymous)

This website got to 200K/mo SEO traffic with AI content...

But then lost 25% of this traffic in 4 days.

Over 3 months, they recovered the traffic and are now getting 650K/mo.

Here’s how: The company:

- Had no internal SEO experience
- Did zero (thorough) SEO planning
- Published 2,000 articles

This got them to 200K/mo SEO traffic.

But they made 6 major mistakes that lost them 25% of their traffic in 4 days.

So, here’s what they did:Byword.ai

I pulled off an SEO speedrun that ranked a brand-new site in 24 hours.

- I bought a new domain
- I published 1,000 articles
- I got SEO traffic hours later

A world record? Let’s see...

Here’s how it played out: 6 months ago, I searched for SEO world records to break...

Turns out there aren’t any:

This is all AI content.

In just 5 months, the site has:

- 1.12M SEO traffic
- 33K conversions

Here’s how I did it: Before you click away, here’s the GA4 data to prove these results:

(The craziest part is that I executed this project within a day using ...) Byword.ai

There are way too many misconceptions about using AI in SEO.

I can’t individually respond to the 1,000s of comments I receive about this.

But here are my thoughts on common beliefs: First, let's look at this SEO process:

1. A person finds a competitor's article by visiting their site or using an SEO tool like Ahrefs.

2. They hire another person to write a competing article on the exact same topic.

Is this wrong?

“AI content doesn’t convert customers...”

People say this a lot. So I ask if they've tried:

1. Product-led AI content
2. AI-generated CTAs
3. Content upgrades
4. Low-funnel topics
5. Landing pages

The answer is always "no".

So here are 5 ways I get conversions using AI: 1. Product-led

- Build a free product relevant to the core (paid) product
- Generate leads and funnel users into the paid product
- Use AI content to create 100s of pages targeting keywords relevant to the free product

Here’s an example: 1,953 customers in 3.5 months.

We pulled off an SEO heist that stole 3.6M total traffic from a competitor.

We got 489,509 traffic in October alone.

Here's how we did it: We pulled off an SEO heist using AI.

1. Exported a competitor’s sitemap
2. Turned their list of URLs into article titles
3. Created 1,800 articles from those titles at scale using AI

18 months later, we have stolen:

- 3.6M total traffic
- 490K monthly traffic

Steal my 17 proven blog title templates:

They've generated 1,000,000s in traffic and revenue for clients and my own businesses.

(Examples included) 1. Product list

X Best {Product Category} in 2023

Example: 10 Best Email Marketing Platforms in 2023

2. Versus

{Competitor} vs {Your Product}: Which is Best for You?

Example: Mailchimp vs ConvertKit: Which is Best for You?

I built a glossary that now gets 70K/mo SEO traffic.

The best part?

It took me minutes to generate with AI (instead of months).

And it didn’t cost much (compared to $10,000s).

Here’s how you can do it too: Why create a glossary with AI?

1. Rank for industry keywords to improve topical authority
2. Attract natural backlinks and boost pages with internal linking
3. Other glossaries are typically thin in content and easy to outrank...

7 ways I’m using AI to scale SEO: 1. Ideas Lists

Provide lists of ideas across a scalable topic in your industry.

Example: Baby Name Ideas

- Boy names
- Irish boy names
- Unique boy names
- Boy names that start with A

Total potential (US only):

- 580K keywords
- 8M/mo searches

It took me 7 years and 1,000,000s in organic traffic to develop my current SEO playbook.

But I’ll give it to you right now, for free.

Here’s my 90-day SEO playbook: Introducing The Content Growth Program:

- High traffic
- High conversions
- Highly economical
- Not overcomplicated