derek guy Profile picture
Aug 25, 2023 17 tweets 5 min read Read on X
WHY ARE SUITS SO EXPENSIVE?

Whenever I post a link to a suit or sport coat, many people respond in shock bc of the price. Let's break down why tailored clothing costs so much money. 🧵 Image
For this, I'm going to assume that the suit was made in the United States, largely because I'm relying on information given to me by a friend who works at a high level in the US suit manufacturing industry. These are simplified numbers but are generally reflective of reality.
The first thing to understand is that suits and sport coats are not made like casualwear. They are built up from many layers of haircloth, canvassing, and padding, which are carefully sewn together using either specialized machines or human hands (needle and thread) Image
Let's break down the cost of making a suit.

A garment worker at a US suit factory makes about $15/hr. The total number of minutes spent on making that suit (in terms of actual operations) will be about 260 mins. Image
The factory also has to pay for worker benefits, which, spread across the total production, adds about $23 per suit. And then there's the cost of overhead (e.g., warehousing, administration, etc.). That adds an additional $26 per suit.

So now we have spent $114.
There is also the cost of materials. A factory may spend about $30/meter for fabric. They need 3.5 meters to make a suit, which brings the price per suit to $105. Now add $30 worth of trims (haircloth, padding, canvas, buttons, and such).

So now we have a total cost of $249. Image
$249 is how much it costs the factory to make a suit. To make a profit, they do a gross margin markup of 40%. That means they sell it to a brand for $415. The brand has to pay for a bunch of other expenses (e.g., marketing, administration, etc). Image
The brand also has to make a profit. So they sell the suit to a store at a gross margin markup of 60%. (This store, too, has its own expenses, such as sales staff, warehousing, marketing, etc.).

Now, we have a retail price of $1,037. Image
The above is a rough sketch of what it would cost to make a fully machine-made, fully canvassed suit in the United States. The price could go up on a host of factors. The factory could spend more on nicer fabric. Or they can include some hand-tailoring details. Image
Alternatively, the price can go down. The suit could be made in China, where the avg garment worker in a suit factory makes just under $4/hr. They could buy cheaper fabric. Or they can do a fully fused or half-canvassed construction, which may be less durable or not hang as well.
One of the ways to cut costs is in the patternmaking stage. Remember, a suit is made from many layers of material. Each of these layers has to be cut according to a pattern, which is a term for the architectural blueprint for the garment.
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If a factory is taking the time and care to make a good suit, they will draft the pattern a little larger than what they need, then lay those internal pieces—haircloth, canvas, padding—on and carefully stitch. Then, they trim away the excess material—trim, adjust, trim, adjust. Image
However, if they're trying to cut costs, the components of the suit are cut exactly as they're supposed to be, laid on top of each other, and just sewn. There is no trimming or basting, you just sew everything together and hope for the best.
The problem is, cloth moves and linings shift. So things, sometimes, these lower-end garments don't come out quite right. Everyone along the stage is trying to maximize money, so the garment goes out to the sales floor as-is, and you hope a customer doesn't notice.
However, even at the lowest level—garment made in China, cheaper fabrics (but still natural fibers), fully fused or half-canvassed construction, no trimming or adjusting during the manufacturing process, etc.—you are looking at a retail price of about $500.
So, the answer to the original question: Why are suits expensive? They are more complicated to make than casualwear. They often require more expensive fabrics. If they are made in the UK, Italy, or the US, there are wage and labor laws.
There are many ways to look good; you don't have to buy tailored clothing. But tailoring is a beautiful thing, and the price paid goes towards supporting workers who are skilled in a special area of manufacturing. You can also end up with a garment you love and look good in. Image

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More from @dieworkwear

Apr 30
If you're interested in bespoke tailoring and based in the United States, I have some trunk show announcements to share with you. Since Twitter recently changed their formatting options, I will be doing this as a thread. 🧵
Matthew Gonzalez

There's a long history of cross-border influence and immigration in tailoring, but as far as I know, Matthew Gonzalez is the first American to operate under his own banner on Savile Row. Born and raised in Southern California, he moved to London about twenty years ago to pursue a degree in bespoke tailoring from the London College of Fashion. Thereafter, he climbed the ranks — moving from undercutter at Thom Sweeney to cutter at Dunhill and eventually Huntsman, where he achieved his longtime goal of cutting on Savile Row.

Today, he runs his own firm, where he merges his California sensibility with his training in British bespoke craftsmanship. He recently told me he admires a photo of JFK staring out of a window. The President dressed in a dark worsted suit, white button-up shirt, and dark silk necktie, but everything about the photo looks very casual and relaxed. This, he told me, is what American style means to him.

Gonzalez cuts suits and sport coats inspired by that mid-century American tailoring, although he's adamant about not wanting the clothes to look like historical costumes. Thus, while the jackets have a soft, natural shoulder line, he sticks with front darts and prefers side vents (rather than the dartless front and hook vent characteristic of Ivy Style). The lapels have a moderate width and minimal belly (the curve sometimes distinguishing an older style of British tailoring). The garments are designed so they can be teamed with a dress shirt and tie, or something more casual such as a chambray button-up.

Given Gonzalez's penchant for slightly more relaxed, casual attire, it's no surprise that he also offers made-to-measure suede jackets, wool-cashmere shawl collar cardigans, and denim Western shirts (made without the contrast stitching, so they look more at home with tailoring). He's also one of the few bespoke tailors I've met who "gets it" when it comes to the polo coat, arguably the most iconic of American overcoat styles. Gonzalez tells me he thinks a polo coat should have letter box patch pockets, a half belt, gauntlet cuffs, an inverted back pleat, and a center button vent. But crucially, he also thinks the split-sleeves should be made with a lapped seam. To my eye, this makes the garment more casual and sporty—truer to its original roots—and allows the tailor to shape the sleevehead.

Consider Gonzalez if you share the same sensibilities: a love for classic American tailoring, but a suspicion of styles that are too anachronistic, and a bias towards clothes that feel more relaxed and casual. The point about Gonzalez using a split-sleeve with a lapped seam demonstrates that he takes care of details that may not occur to a client, but will be appreciated years down the road.Image
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Taillour

In bespoke tailoring, there's a generally accepted rule that most clients would do well to observe: choose a company based on their house style and stay close to it. The term "house style" refers to the tailor's established methods, which combine to create clothes with a distinguishable fit and feel. Just as you wouldn't order burritos from a ramen chef, you shouldn't ask an English tailor for an Italian jacket (or vice versa).

Taillour is one of the few exceptions. Co-founder and head cutter Fred Nieddu has worked in the bespoke tailoring industry for decades, cutting for firms such as Thom Sweeney and even teaching pattern drafting courses at the London College of Fashion. A good percentage of his current workload involves making clothes for films and TV shows. In fact, you may have seen his creations. He made all the menswear for the Netflix series The Crown, the suits in the film The Phoenician Scheme, and one of the colorful costumes for Wonka. Given this experience, he's more flexible than most tailors regarding what he's willing and able to make.

Still, I think it's always a good idea to stay close to the house style. I think of Taillour's house style as very soft but architectural in its lines. Nieddu uses a full body canvas and only a bit of laptair near the wearer's collar bone to prevent the jacket from sinking. The shoulders are minimally padded, giving the garments a very light feel. While Neapolitan tailors are known for a similar construction, Taillour's jackets have a bit more room and shape. The shoulder line is very straight, and the chest is slightly full. When combined with those characteristically straight lapels and larger jacket collar, I find Taillour's jackets have an angular appearance reminiscent of Apparel Arts drawings.

Consider Nieddu if you want a tailor who's a bit more flexible in terms of what they're willing to make (although, again, I recommend tweaking at the margins, not bringing in a photo of something and asking for it to be copied). He has also made clothes for women, which will be useful if you're looking for someone who can make a women's suit, sport coat, or overcoat.Image
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Read 4 tweets
Apr 25
Summer is around the corner and soon you'll read a bunch of tweets about how every man should have a pair of loafers.

I don't think anyone needs anything, but if you're shopping for a pair, let me show you how to think about loafers. This applies to any wardrobe item. 🧵 Image
When it comes to choosing loafers, a simple answer will go something like this: "Such-and-such brand makes the best pairs." Or "Here's a hierarchy of loafers." IMO, such approaches are reductive and often devolve into trend or status pursuits.

Let me show you another approach. Image
As always, it's helpful to start at the beginning.

There are a few origin stories for loafers, but most lead back to Norway. If menswear lore is to be believed, then the penny loafer comes from a simple slip-on shoe known as the teser, which was once worn by Norwegian peasants. Image
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Read 25 tweets
Apr 15
Someone asked if I could tell them where to buy a pair of good chinos. In this thread, I will tell you, but my answer is not simple. On the upside, I think this is a better approach when shopping for clothes and you can apply it to any kind of item. 🧵 Image
A simple answer will go something like this: "Such-and-such makes the highest quality chinos." Or "this brand provides the best value." While potentially useful in some respects, I don't think this gives you the fullest picture.

Instead, let's start at the beginning.
During the 1898 Spanish-American War, US troops stationed in the Philippines wore sand-colored pants made from a heavy cotton twill woven in China. Since the Philippines had been under Spanish colonial rule at this time, the locals call these "pantalones chinos" (Chinese pants). Image
Read 23 tweets
Apr 4
One day, "It" will happen, by which I mean sudden and unexpected news that you want to celebrate. In such cases, you will want the right outfit. 🧵
What do I mean by "It?" I mean that joyous moments are not always something you can plan for. Perhaps you received a pay raise or got accepted at a waitlisted school. Perhaps a loved one is now cancer-free. Such moments can be sudden and unexpected — and you want to be prepared. Image
Of course, you can always celebrate in the same clothes you wear to bed. But IMO, this diminishes the moment. Thus, it's nice to special outfits for "It," even if you don't wear them all the time. It's similar to toasting a special glass of champagne and drinking water. Image
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Read 14 tweets
Mar 21
In the 1950s, Irving Penn traveled across London, Paris, and NYC to take portraits of workers in their work clothes. These clothes at the time were not considered glamorous — they would not have shown up on fashion runways — but they demonstrate a simple aesthetic principle 🧵 Image
Consider these outfits. How do you feel about them? Are they charming? Repulsive? Stylish?

If you consider them charming and stylish, as I do, then ask yourself: what makes them charming and stylish? Why are you drawn to the outfits? Image
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As I've mentioned before, I think outfits look better when they have "shape and drape." By shape, I mean the outfit confers a distinctive silhouette. If these men took off their clothes, we can reliably guess their bodies would not be shaped like this: Image
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Read 14 tweets
Feb 20
Let me show you a wardrobe you can build with $1,700 🧵
NAVY SPORT COAT

If you're just dipping your toes into tailored clothing, start with a navy sport coat. This is something you can wear with a button-up shirt and pair of trousers, or something as casual as a t-shirt and some jeans. It's easily the most versatile jacket. Image
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Key is to get something with texture so it doesn't look like an orphaned suit jacket. Spier & Mackay has great semi-affordable tailoring. Their navy hopsack Moro is made from pure wool and a half-canvas to give it shape. Classic proportions and soft natural shoulder

Price: $358 Image
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Read 16 tweets

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