The man who outperformed the FBI using Google search.
In 2012, the FBI's top priority was to identify the owner of the illegal drug website: Silk Road.
Despite billions of dollars of resources and the best investigative teams in the world... they couldn't do it.
Gary Alford was the first person to do it.
He was a solo tax inspector when he started investigating Silk Road.
He had no knowledge of the dark web, Bitcoin, or Tor when he started.
Here's what Gary did have:
1. He reads everything 3x
Every book, email, or article he reads 3x.
It's an unusual habit.
He does this to ensure he retains more than those around him.
2. The Gamblers Run Problem
Gary read the Bitcoin Whitepaper 3 times... (Of course)
In the paper, he became obsessed with "The Gamblers Run Problem":
No matter how much money a gambler has, the casino, with its infinite resources, will always win in the end if the game continues indefinitely.
Gary believed the Dread Pirate Roberts (owner of the site) was the gambler and he was the casino.
3. Student of History
His favorite case from history was "The Son of Sam": A NY Serial Killer from 1976-1977.
The NYPD threw unlimited resources at this case... But they couldn't find him.
Rather than search the crime scene for weapons, one officer started looking for parking tickets in the areas of the murder sprees
Why?
Hypotheses: No serial killer would stop mid-way through murder to pay for parking
A Ford Galaxie had tickets for every murder night
When detectives went to the murderer's home - he admitted on the spot and said" "What took you so long?"
Gary's lesson from this story:
You could solve an unsolvable mystery by looking at the problem differently.
"A change in perspective is worth 50 IQ points"
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How Gary Used Google Search:
Gary became obsessed with the idea of a "Digital parking ticket"
He worked from first principles on the following question:
"What is the earliest post about Silk Road on the internet?"
He searched for "Silkroad . onion" and filtered by date within Google search settings.
The oldest post he could find was on a Bitcoin forum from an account called "Altoid"
Gary contacted all forums that were associated with the "Altoid" handle.
Most forums had fake emails in their database for the handle - except one...
"RossUlbricht @ gmail. com" was associated with the oldest Altoid account.
He managed to achieve what the FBI, CIA, and DEA with their billion-dollar budgets and world-class experts could not do.
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Note: The point of this story isn't to comment on whether drugs should be illegal, the corruption in the case, or if the life sentence was justified.
The point of the story is to highlight the tremendous leverage an individual with an internet connection, agency, and out-of-the-box thinking can achieve.
One man with Google Search outperformed the best investigation agencies in the world.
The best ideas I've found -- or essays I've written, can all be found here for free:
Step 2 - Only click on content that has under 5K views
90% is often a waste of time.
But 10% turns into an incredible niche input that nobody else on the internet is tapping into.
That 10% input is like a VC's investment portfolio - it makes up for all the failed investments
2. Balaji's Transformer
If you have a written idea -- try to draw it
If you have a visual idea -- try to write it
If you have a numerical idea -- try to explain it out loud
The process of transforming the idea from one language to another produces a new perspective
3. Wake Up Early -- Or Stay Up Late
Most people hit peak creativity whilst others are asleep.
Why?
The brain is free to stop worrying about other people -- and fills the vacuum with ideas instead.
4. Create An Evil Twin
Imagine there's an evil identical twin of you whose sole job is to out-think you.
What are they thinking?
This thought experiment allows the mind to explore creative ideas -- because you can blame it on the twin.
5. Spin Wheels
Step 1 - Collect the best questions you find
Step 2 - Add them to a spinning wheel app
Step 3 - Spin the wheel before bed
Step 4 - Leave the question with the subconscious overnight
Step 5 - Brainstorm on the question first thing in the morning before any input
6. Escape The News Trap
Most people only consume content made in the last 24 hours.
David Perell calls this the "Never-Ending-Now"
Instead, study the best of history.
Your inputs go from the best content in the last 24h to the best content ever made.
Imagine if you could only consume music that was made in the last 24 hours. This is what most people do with their content habits.
7. Be Like Japan
When I ask people where they want to travel to: Most say Japan
Japan practiced an isolationist policy called Sakoku for 265 years. They cut off the outside world -- resulting in their unique culture
Once per quarter, practice Sakoku for a weekend or a week
Sakoku is intermittent fasting for the mimetic mind
In the interconnected age, your thoughts feel like your own -- but it's often society's voice echoing.
When you spend a week alone with 0 external inputs -- the echoes disappear and you hear your own creative voice
8. Avoid Dramatic People
Human Brain Paradox: Your brain is a supercomputer -- but it can only have 1 thought at a time.
Every thought has an opportunity cost.
Toxic and dramatic people are so dangerous to creativity -- they eat your supercomputers RAM.
9. Never Identify With Ideas
People don't have ideas. Ideas have people.
You are just a vessel for ideas to pass through
2nd album syndrome and writer's block are often caused by the creator building an identity to defend.
10. Create A Mood Log
When you feel creative -- log the causes.
When you feel uncreative -- log the causes.
Once per month, review it and redesign your environment based on this log.
11. The Manhattan Project
Find the smartest people you know.
Get an AirBnB away from all distractions together.
Throw ideas back and forth like a tennis match.
In this scenario, if you have 3 people, 1+1+1 = 111.
You unlock their bottlenecks, which leads to a greater version of them unlocking your bottlenecks.
It's a positive compounding flywheel that is greater than the sum of its components.
Swedish House Mafia did this to create the iconic "One".
It's one of the best videos I've ever seen. (See below)
Here's an example of what the Manhattan Project technique looks like.
Swedish House Mafia producing the iconic "One"
Each one unlocks the other person's bottleneck -- resulting in something exponentially greater than each individual alone.
Here's an example of Balaji's Transformer:
Walt Disney's business plan.
The act of transforming the written plan into a drawing unlocks so many creative pathways that would be impossible with words alone.