Checklist of 13 Psychological tricks to increase Conversion Rate (with examples)
A must have for all Ecom Stores and Agencies
🧵 Thread (Bookmark this)
A must have for all Ecom Stores and Agencies
🧵 Thread (Bookmark this)
1/ Urgency and Scarcity
- Limited time offers induce FOMO.
- Limited stock notifications trigger action.
- Display countdown timers for flash sales.
- Limited time offers induce FOMO.
- Limited stock notifications trigger action.
- Display countdown timers for flash sales.
2/ Social Proof
- Showcase customer reviews and ratings.
- Highlight product popularity with "Best Seller" labels.
- Encourage user-generated content.
- Showcase customer reviews and ratings.
- Highlight product popularity with "Best Seller" labels.
- Encourage user-generated content.
3/ Simplify Navigation
- Implement clear and intuitive website navigation.
- Use breadcrumbs to guide users.
- Minimize distractions on the checkout page.
- Implement clear and intuitive website navigation.
- Use breadcrumbs to guide users.
- Minimize distractions on the checkout page.
4/ Visual Hierarchy
- Direct attention with contrasting colors and sizes.
- Use visual cues like arrows to guide users.
- Ensure the "Add to Cart" button stands out.
- Direct attention with contrasting colors and sizes.
- Use visual cues like arrows to guide users.
- Ensure the "Add to Cart" button stands out.
5/ Personalization
- Tailor product recommendations based on user behavior.
- Use dynamic content to greet returning customers.
- Employ personalized email marketing.
- Tailor product recommendations based on user behavior.
- Use dynamic content to greet returning customers.
- Employ personalized email marketing.
6/ Trust Signals
- Showcase trust badges and security icons.
- Provide transparent shipping and return policies.
- Display any certifications or awards you have received.
- Showcase trust badges and security icons.
- Provide transparent shipping and return policies.
- Display any certifications or awards you have received.
8/ Price Anchoring
- Show the original price alongside the discounted price.
- Offer tiered pricing options to highlight value.
- Highlight price drops.
- Show the original price alongside the discounted price.
- Offer tiered pricing options to highlight value.
- Highlight price drops.
9/ Storytelling
- Share the brand's story and mission.
- Explain the benefits and origins of products.
- Use emotional appeals to connect with customers.
- Share the brand's story and mission.
- Explain the benefits and origins of products.
- Use emotional appeals to connect with customers.
10/ Social Sharing
- Encourage customers to share purchases on social media.
- Run referral programs with incentives.
- Utilize user-generated content in your marketing.
- Encourage customers to share purchases on social media.
- Run referral programs with incentives.
- Utilize user-generated content in your marketing.
11/ A/B Testing
- Continuously test different elements (CTA buttons, images, headlines).
- Use data to refine and optimize your website.
- Avoid making assumptions—let data guide decisions.
- Continuously test different elements (CTA buttons, images, headlines).
- Use data to refine and optimize your website.
- Avoid making assumptions—let data guide decisions.
12/ Gamification
- Implement loyalty programs with rewards.
- Use quizzes and contests to engage users.
- Create interactive product finders.
- Implement loyalty programs with rewards.
- Use quizzes and contests to engage users.
- Create interactive product finders.
13/ Cross-Selling and Upselling:
- Suggest related products on product pages.
- Use bundling to increase average order value.
- Offer discounts for upsells during checkout.
- Suggest related products on product pages.
- Use bundling to increase average order value.
- Offer discounts for upsells during checkout.
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