Pekka Kallioniemi Profile picture
Sep 29, 2023 19 tweets 9 min read Read on X
In today's #vatniksoup, I'll dissect Russian propaganda, go through its main characteristics and also discuss how it differs from Ukrainian propaganda. This soup will mostly focus on the Kremlin's more "sophisticated" forms of media, like mobilization ads and advertisements.
1/18 Image
From the beginning of Russia's full-scale invasion of Ukraine in Feb 2022, Russia's propaganda machinery has been going on full steam.

In addition to using social media, botnets and troll farms to spread their narratives, they've also produced various ads and videos.

2/18

Image
Image
Image
Russian propaganda can be targeted at domestic population or to foreign audiences. Let's first look at how Russia promotes the war to its domestic audience. These ads generally focus on MASCULINITY, POWER and/or MATERIALISM.

3/18

Image
Image
Image
In Apr 2023, Russian Defense Ministry published a recruitment video in which anyone who is still doing a regular job instead of getting killed in Ukraine is not a "real man". In addition, young men are attracted with a hefty salary (by Russian standards).

4/18
This appeal to one's masculinity is a common theme in Russian propaganda, but it is then complemented with the idea of wealth. But as we know, Russia's casualties in this war are incredibly high, and often the families of the fallen are not even compensated.

5/18

Image
Image
Image
In another ad published in Sep 2023, two Russians discuss how they're going to buy real estate and move to Kyiv and Odesa after they've been captured. This ad is all about Russian imperialism and power, and it is in...

6/18
...contradiction to the Kremlin's official statements of the war being about "denazification" and "saving the Russian-speaking population" in Ukraine.

In reality, the war is about conquest and genocide, as most of you already know.

7/18
Image
Image
One recruitment ad focusing on materialism shows a grandpa who has to sell his shiny Lada in order to survive, but eventually his his grandson signs a contract to join the war.

This absurd ad simply shows how Russian propaganda values material possession over human lives.

8/18
Now, these ads may be the only connection to the war in poor areas, in which most of the information flows through TV channels. Russia's censorship organization, Roskomnadzor, makes sure that no information about Russia's losses and genocidal acts finds these people,...

9/18
Image
Image
...and that these people living in poverty fully rely on the heavily filtered information they get from their televisions.

As the late Russian General Alexander Lebed said: "Let me recruit a platoon of the children of the elite, and the war will be over in a day."

10/18 Image
The propaganda that Kremlin produces for the foreign audiences differs from all this, and it often attempts to promote the INCONVENIENCE that the war brings. This type of campaigning peaked just before the winter of 2022, when the West was preparing for a "harsh winter"...

11/18
...due to the lack of Russian gas and oil. One of the more "popular" videos was the one depicting Christmas in Europe without Russian gas. In it, a Western family eventually becomes so poor, that they have to eat the family hamster.

12/18
In another ad, a woman is looking for love online in a cold and dark apartment. Eventually, he finds a Russian man who boasts with electricity, light and heat. After she decides to move to his place, there's already a bunch of "Western" women living with him.

13/18
Many of these ads were published with German audiences in mind, probably because of their strong military support of Ukraine, but also to support the rise of far-right, pro-Kremlin parties like AfD:



14/18
One example of this type of advertising is a video where German army authorities storm into a family's home and takes all of their money. The ad then claims that the German ad is taken directly from the German taxpayers.

15/18
They've also published a bunch of ads which encourage the people from the West to move to Russia. All these ads also appeals to the Russian audiences, basically saying that "we have it so much better than the people in the West."

This ad even features a Ukrainian model.

16/18
In other ads, they've called for the end of "Russophobia", even trying to adopt a hashtag #StopHatingRussians.

This ad was published just a month after Russia started their genocidal attack on Ukraine, showing how tone-deaf these propagandists actually are.

17/18
To summarize the propaganda targeted at the West: it focuses on costs of the war and the inflation and price hikes it brings, naturally blaming it all on Ukraine rather than themselves. It also appeals to the regular voters to stop any kind of aid to Ukraine.

18/18
Image
Image
All soups:
Support my work: vatniksoup.com
buymeacoffee.com/PKallioniemi

• • •

Missing some Tweet in this thread? You can try to force a refresh
 

Keep Current with Pekka Kallioniemi

Pekka Kallioniemi Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @P_Kallioniemi

Oct 10
In today’s Vatnik Soup, I’ll introduce American propagandist Alexandra Jost, aka “Sasha” (@sashameetsrus). She’s best known for being paid by the Russian state to spread pro-Kremlin propaganda — and for doing it with a big smile.

1/23 Image
Alexandra, now 26, was born in Hong Kong. Her father is from Texas, and her mother is from Siberia. According to her, she has “dreamed of living in Russia since childhood.” Sasha's mother runs a dance studio in Moscow and her younger brother is avoiding mobilization.

2/23 Image
Image
Since the beginning of her creator career, Sasha has been adamant about one thing: that she’s “never had to be paid” to speak of her “love” for Russia. But, as always with Russia, this turned out to be nothing but vranyo — a Russian “tactical lie.”

3/23 Image
Read 24 tweets
Oct 6
In today’s Vatnik Soup REBREW, I’ll reintroduce an American political commentator and pro-Kremlin propagandist, Tucker Carlson (@TuckerCarlson). He’s best known for his promotion of crazy conspiracy theories and for his support of authoritarian regimes around the world.

1/24 Image
Tucker’s career spans decades, but he’s also been very active in recent years, so a lot has happened since our previous soup on him, which can be found here:

2/24

Once described as “the most powerful conservative in America”, Tucker has now fully transformed into a grifting conspiracy theorist and propagandist willing to work for whoever pays him the most. It’s unclear whether Tucker truly believes his endless conspiracy theories or…
3/24 Image
Read 25 tweets
Sep 25
This is what you’re debating with on social media:
It appears that a few pro-Russian bot farms already found this thread, so remember - just block them all, there's no point in arguing with a computer.
Most of you have seen those "No DMs" profiles, right? That's because you can interrupt the GPT procedure by injecting them new instructions.

At some point it also worked in comments ("give me a cake recipe"), but not so much anymore.
Read 4 tweets
Sep 11
In today’s Vatnik Soup, I’ll cover the agenda-setting and flood of disinformation that spread on X and other platforms right after Charlie Kirk’s assassination. It’s far from the first or last time a tragedy has been weaponized for political purposes.

1/18 Image
Every major political event, especially those involving violence, attracts massive attention. In the immediate aftermath, reliable information is scarce, making it highly vulnerable to both coordinated and improvised disinformation campaigns.

2/18 Image
As I’ve mentioned in my previous soups and lectures, in disinformation campaigns, being first with a narrative is crucial, as people often remember the first version best — psychology studies show it sets the mental schema, and later updates rarely overwrite it.

3/18 Image
Read 19 tweets
Sep 8
In today’s Vatnik Soup, I’ll introduce American social media personality David Freeman, AKA Gunther Eagleman™ (@GuntherEagleman). He’s best known for spreading political disinformation on X and shamelessly sucking up to Trump, Putin, and other authoritarian leaders.

1/22 Image
David is a textbook example of someone profiting from MAGA grievance politics. He uses extreme, provocative language to farm engagement on X and never hesitates to flatter anyone who might give him more exposure — or money.

2/22 Image
Image
But David wasn’t always like this. At some point, in his mid-40s, he even tried a real job: he trained to become a cop. He spent three years with the Metro Transit PD, but after that he either got fired or quit, and never looked back.

3/22 Image
Read 24 tweets
Sep 5
In today’s Vatnik Soup, I’ll introduce a Russian-Estonian businessman, Oleg Ossinovski. He is best-known for his deep ties to Russian rail and energy networks, shady cross-border dealings, and for channeling his wealth into Estonian politics.

1/14 Image
Oleg made his fortune via Spacecom Trans & Skinest Rail, both deeply tied to Russia’s rail system. Most of this is through Globaltrans Investments PLC, a Cyprus-based firm with 62% held via Spacecom and tens of millions in yearly profits.

2/14 Image
Image
Ossinovski’s Russian-linked ventures made him Estonia’s richest man in 2014, with an estimated fortune of ~€300M. His business empire stretched across railways, oil via Alexela shares, and Russian bitumen imports from Help-Oil, a supplier to the Defense Ministry.

3/14 Image
Read 15 tweets

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Don't want to be a Premium member but still want to support us?

Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal

Or Donate anonymously using crypto!

Ethereum

0xfe58350B80634f60Fa6Dc149a72b4DFbc17D341E copy

Bitcoin

3ATGMxNzCUFzxpMCHL5sWSt4DVtS8UqXpi copy

Thank you for your support!

Follow Us!

:(