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An introvert's secret weapon for social media:
🔁Shareable Content🔁
The more relatable and shareable the post, the more people will promote your indie game FOR YOU.
Here's how to make your posts more shareable:🧵
🔁Shareable Content🔁
The more relatable and shareable the post, the more people will promote your indie game FOR YOU.
Here's how to make your posts more shareable:🧵
Step 1: Look at the last few posts you've reposted.
What did they have in common?
Why did you share them?
How was the post written?
Maybe you share a lot of animated GIFs, devlogs, or funny game quotes.
Figure out what ties them together.
Pick out wording you want to borrow!
What did they have in common?
Why did you share them?
How was the post written?
Maybe you share a lot of animated GIFs, devlogs, or funny game quotes.
Figure out what ties them together.
Pick out wording you want to borrow!
Step 2: Identify shareable features.
Jonah Berger identifies 6 reasons ideas go viral in his book Contagious.
Which one of these 6 apply to the last post you shared?
Which of these reasons did you respond to?
Jonah Berger identifies 6 reasons ideas go viral in his book Contagious.
Which one of these 6 apply to the last post you shared?
Which of these reasons did you respond to?
Step 3: Apply to your next posts.
Odds are that others will respond to the same stimuli.
Tell a story (Point 6) with a behind-the-scenes character sketch.
Evoke emotion (Point 3) with a crucial plot hook.
Use repetitive imagery to create a memory cue (Point 2) for your game.
Odds are that others will respond to the same stimuli.
Tell a story (Point 6) with a behind-the-scenes character sketch.
Evoke emotion (Point 3) with a crucial plot hook.
Use repetitive imagery to create a memory cue (Point 2) for your game.
Step 4: Evaluate
Always, always, always look back at your posts to see what worked!
If people liked your relatable meme, make more like that.
If they ignored an animation, try something different.
Always experiment, then evaluate.
Always, always, always look back at your posts to see what worked!
If people liked your relatable meme, make more like that.
If they ignored an animation, try something different.
Always experiment, then evaluate.
If you learned something new, do me a favor and
➕Add @ManekiSocial for more indie game marketing tips!
🔁 Share this thread so other devs can improve their social media👇
➕Add @ManekiSocial for more indie game marketing tips!
🔁 Share this thread so other devs can improve their social media👇
https://twitter.com/ManekiSocial/status/1716505191611261282?t=46lCl59tMmvMP57PwJ4iRg&s=19
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