Most indie devs have no idea how to post about their game.

I see the same promo trailers regurgitated over and over.

1 or 2 likes
No shares
No wishlists

Boring posts won't sell your game.

Here are 5 ways to make your social media posts more engaging: 👇 1. Personality:

Dig deep.

What's your game's personality?
Witty and sarcastic, or soft and cozy?
Dark and angsty, or silly and lighthearted?

Channel that tone in every post.

Your audience will follow when they know they'll get more of what they like.

An introvert's secret weapon for social media:

🔁Shareable Content🔁

The more relatable and shareable the post, the more people will promote your indie game FOR YOU.

Here's how to make your posts more shareable:🧵 Step 1: Look at the last few posts you've reposted.

What did they have in common?
Why did you share them?
How was the post written?

Maybe you share a lot of animated GIFs, devlogs, or funny game quotes.

Figure out what ties them together.

Pick out wording you want to borrow!

Is there anything you just can't figure out about marketing your indie game?

Is social media a puzzle you haven't solved yet?

I answered TWENTY-FOUR of your best questions so you can learn how to market your indie game.

🧵 Indie Game Marketing MEGA-THREAD🧵 "It is always said that consistency is important, so I would like to know this. Is it better to post only great content even if it takes a long time to make, or is it worth it to post very often even if the quality suffers?" @Team_Lunarians