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Ad Professor Profile picture
@The_AdProfessor
Nov 17, 2023 • 8 tweets • 3 min read • Read on X
Scrolly
7 creative TikTok ads I've collected this week:

1. Apple Arcade
2. North Face

Principle: AI Advertising

North Face used AI to crop a jacket on Big Ben in London.

The result? Hundreds of millions of impressions.
3. Fvina Beauty

Principle: Make TikTok's, Not Ads

34 million views and 1.6 million likes on this. Why?

1. Rawness - Makes it more belivable.

2. Weirdness - Stops the scroll

Via @_byMegan
4. Hoover Vacuum

Principle: Batman vs Joker

The Joker = Terrible situation designed to stop the scroll

Batman = Your product saving the day

Via @mkobach
5. Call Of Duty

Principle: Great Artists Steal

Call of Duty created a big Pharma ad... but for Call of Duty.

Steal from other industries.
6. Pet Smart Store

Principle: Facial Expression Test

Best way to see if your ad creates emotion? Check their facial expressions.

Best way to change facial expressions for pet lovers? Kittens or Puppies.
7. Mercedes Benz

Principle: The Cristopher Nolan Movie

TikTok editing allows you to create worlds inside worlds.
P.S. Get the most creative ads I've collected for free here:

adprofessor.com
adprofessor.com

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More from @The_AdProfessor

Ad Professor Profile picture
Sep 1, 2025
The 23 best ad copy examples of all time:

1. Fiverr Image
2. BMW

Principle: The Rule of 3

Use the 3rd line to take an unexpected left turn Image
3. Hyposwiss

Principle: Punchline First

Write the punchline: "They like us because of our honesty"

Then write the set up: "We like our clients because of their money" Image
Read 24 tweets
Ad Professor Profile picture
Aug 27, 2025
The most creative social media ads of all time. Which one is your favourite?

1. World Wildlife Foundation Image
2. The Ice Pod

Principle: Meta Marketing

Being out of ideas can be the idea. Image
3. Sunnei

Principle: Multi Tab

Use Multiple iPhone Safari tabs to showcase your product.

Smart. Image
Read 23 tweets
Ad Professor Profile picture
Jul 21, 2025
13 most creative ads from last week and beyond:

1. McDonald's Image
2. Heineken

Principle: Hijack Memes

Instantly recognisable, instant scroll-stopper.

"Not the beers, just a professional yapper." Image
3. Alzheimer's Foundation - Buffering face

Principle: Hijack Familiar Frustration

Take a digital cue we all recognise (like buffering) and recontextualise it to visualise a deeper emotional truth, in this case, memory loss. Image
Read 13 tweets
Ad Professor Profile picture
Jul 4, 2025
Car brands spend over $35B a year on advertising, more than almost any other industry.

Here are the 23 funniest car ads I’ve ever collected:

1. Daihatsu Image
2. Range Rover

Principle: Create an Exclusive Club Image
3. Volkswagen - Precision Parking

Principle: The 10x idea

Think of your new feature -- and then find the 10x absurd metaphor. Image
Read 26 tweets
Ad Professor Profile picture
Jul 2, 2025
The most creative ad copy of all time

21 examples and their lessons:

1. Nike

Principle: 4 Words

"If I had more time, I would have written a shorter letter" - Cicero Image
2. Depression awareness

Principle: The Small Text Reveal

Step 1 - Reader sees the big text

Step 2 - Reader thinks it's the sad looking person nearby

Step 3 - Reader sees the small text

Step 4 - Reader realizes Steffen is the person smiling in the distance Image
2. Land Rover

Principle: The U-Turn

Step 1 - Take them down a predictable path (Returns policy)

Step 2 - U-turn to something they didn't predict Image
Read 21 tweets
Ad Professor Profile picture
Jun 30, 2025
Advertisers spend billions every year on social media trying to stop people scrolling...

The 21 best scroll-stopping ads (last one should be illegal)

1. Meshki Image
2. LEGO

Principle: The Intentional Accident

Step 1: Make a mistake on purpose, prompting the audience to look for an explanation

Step 2: Slot in your product Image
3. McDonald's

Principle: Interface Hacking

Use a familiar interface - eg. a Spotify playlist. Image
Read 22 tweets

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