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7 creative TikTok ads I've collected this week:
1. Apple Arcade
1. Apple Arcade
2. North Face
Principle: AI Advertising
North Face used AI to crop a jacket on Big Ben in London.
The result? Hundreds of millions of impressions.
Principle: AI Advertising
North Face used AI to crop a jacket on Big Ben in London.
The result? Hundreds of millions of impressions.
3. Fvina Beauty
Principle: Make TikTok's, Not Ads
34 million views and 1.6 million likes on this. Why?
1. Rawness - Makes it more belivable.
2. Weirdness - Stops the scroll
Via @_byMegan
Principle: Make TikTok's, Not Ads
34 million views and 1.6 million likes on this. Why?
1. Rawness - Makes it more belivable.
2. Weirdness - Stops the scroll
Via @_byMegan
4. Hoover Vacuum
Principle: Batman vs Joker
The Joker = Terrible situation designed to stop the scroll
Batman = Your product saving the day
Via @mkobach
Principle: Batman vs Joker
The Joker = Terrible situation designed to stop the scroll
Batman = Your product saving the day
Via @mkobach
5. Call Of Duty
Principle: Great Artists Steal
Call of Duty created a big Pharma ad... but for Call of Duty.
Steal from other industries.
Principle: Great Artists Steal
Call of Duty created a big Pharma ad... but for Call of Duty.
Steal from other industries.
6. Pet Smart Store
Principle: Facial Expression Test
Best way to see if your ad creates emotion? Check their facial expressions.
Best way to change facial expressions for pet lovers? Kittens or Puppies.
Principle: Facial Expression Test
Best way to see if your ad creates emotion? Check their facial expressions.
Best way to change facial expressions for pet lovers? Kittens or Puppies.
7. Mercedes Benz
Principle: The Cristopher Nolan Movie
TikTok editing allows you to create worlds inside worlds.
Principle: The Cristopher Nolan Movie
TikTok editing allows you to create worlds inside worlds.
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