Reframe your “New SEO” project as a game and you'll become addicted to levelling up.
Start from level 1 in my “New SEO” game:
Level 1: Traditional SEO
- Audit your site for technical issues
- Research keywords and target quick wins
- Optimize on-page elements (titles, content)
- Build backlinks via guest posts and digital PR
Level 2: AI Search Optimization
- Optimize content for AI Overviews
- Structure content for AI consumption
- Create citation-worthy content for AI search
- Test how your brand appears in AI search results
It’s called LLM SEO (or LEO). And it’s already sending 100,000s of users to your competitors.
Here's how you can get ahead:
What is LEO?
It’s about optimising your brand and content to become the answer in LLM platforms like ChatGPT, Perplexity, Claude, and now most crucially, Google’s AI Mode.
This isn’t just a new traffic source.
It’s a whole new search ecosystem.
We’re actively managing SEO for 30+ sites.
And we’re already seeing 5–15% of their monthly traffic coming from LLM platforms (and growing MoM).
Most of the traffic (around 95%) is from ChatGPT, with the rest from Perplexity, Claude, and others.
I track Google search trends so you don’t have to.
7 content trends I’ve found this week:
1. Content Repurposing
One piece of content can generate dozens. AI tools are making it easy to turn blogs into threads, podcasts into clips, webinars into reels. Create, then multiply.
What it means for you:
Founders: Build or integrate repurposing engines for niche formats, e.g. SaaS explainers to LinkedIn posts, or long-form YouTube to TikTok. Speed and accuracy are the moat.
Marketers: Stop creating from scratch. Build workflows where one asset fuels ten. Show ROI by mapping how a single piece scales across channels and stages.
Creators: This is true leverage. Try: “How I turned one video into 12 posts,” or “My AI content flywheel.” Teach your system and show results. People are hungry for scale without burnout.
2. AI Story Generator
AI tools are getting better at creating full narratives: stories with plot, pacing, character arcs, and emotional beats.
What started as gimmicky short tales is evolving into scripts, books, and branded storytelling at scale.