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Jake Ward Profile picture
@jakezward
Nov 24, 2023 • 15 tweets • 5 min read • Read on X
Scrolly
We pulled off an SEO heist that stole 3.6M total traffic from a competitor.

We got 489,509 traffic in October alone.

Here's how we did it: Image
We pulled off an SEO heist using AI.

1. Exported a competitor’s sitemap
2. Turned their list of URLs into article titles
3. Created 1,800 articles from those titles at scale using AI

18 months later, we have stolen:

- 3.6M total traffic
- 490K monthly traffic
How we did it?

18 months ago, this was a totally manual process.

Today, there are tools to help automate 90% of the process.

Here’s how:
1. Find a competitor

Which website ranks for the keywords you want to rank for?

- Brainstorm
- Use Ahrefs/Semrush
- Manually search on Google Image
2. See their sitemap

To find your competitor’s sitemap, add the following to their domain:

website.com/sitemap.xml
Image
Their sitemap shows a list of all the URLs on their website.

However, the URLs in the sitemap must be descriptive to get the
best results...

For example:

❌
✅ website.com/t/1043423
website.com/how-to-make-so…
3. Export sitemap

Google “convert XML to CSV” and use one of the free tools to export the sitemap as a CSV file. Image
4. Generate ideas

Using the list of competitor URLs, it’s time to generate article ideas.

Add the URLs from the sitemap into Byword’s Write From URLs feature and scrape the URLs. Image
Byword generates article titles and outlines based on the competitor URLs provided.

For example:

might get translated to:
A Beginner's Guide to Making Soup website.com/how-to-make-so…
Image
5. Write with AI

Optional: Edit the suggested titles and headings for the articles... Image
Once ready, generate AI content for your final set of articles. Image
6. Publish quickly

Publish the content straight onto your website using CMS integrations (to save time). Image
Results?

Using this process, we published 1,800 articles in a few hours.

Since then:

- 490K monthly traffic
- 3.6M total since publishing
- 13K keywords on page 1 of Google

The best part? We’ve taken that traffic from our competitors. Image
Try for yourself...

Sign up at to try this feature and get 5 articles for free. Byword.ai
Image
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More from @jakezward

Jake Ward Profile picture
May 16
2 years ago, I built a website glossary in 2 hours.

- 4M total SEO traffic (from 420 pages)
- 238K/mo current traffic
- $3.09 per page

The easiest SEO project I’ve ever done.

Here's how I did it: Image
Firstly, why create a glossary?

1. You can rank for industry keywords to improve sitewide topical authority and EEAT.

2. You can attract natural backlinks and boost pages with internal linking.

3. Other glossaries are typically thin in content and easy to outrank as it can cost $10,000s (but <5% of websites are using AI).

4. There's an opportunity to beat competitors that don't yet use AI.
My input:

- 2 hours of work
- Published 420 pages
- $3.09 per page ($1,299 total)

My output:

- 4.7K first-page ranking keywords
- 4M total traffic over 2 years
- 238K/mo current traffic

Here's how (in 5 steps):
Read 14 tweets
Jake Ward Profile picture
May 15
Blog posts are still generating millions in traffic and revenue for my clients in 2025.

Here’s my top 17 blog title templates:
1. Product list

X Best {Product Category} in 2025

Example: Image
2. Comparison

{Competitor} vs {Your Product}: Which Should You Use in 2025?

Example: Image
Read 20 tweets
Jake Ward Profile picture
May 12
SEO has changed.

16 differences you need to know:

1. Old SEO:

I’ll only optimise relevant keywords for search engines.

New SEO:

I’ll optimise keywords for search engines AND questions for AIO (Answer Engine Optimisation i.e. AI platforms like ChatGPT). Image
2. Old SEO:

I’ll optimise for featured snippets to win prime Google real estate.

New SEO:

I’ll optimise for featured snippets AND AI Overviews with short, direct ‘answer’ snippets within my content. Image
3. Old SEO:

I'll only focus on Google SEO.

New SEO:

I’ll optimise for other platforms as my users aren’t limited to one search engine. Image
Read 18 tweets
Jake Ward Profile picture
Apr 24
How to get ahead of 96.55% of websites:

- Make SEO your #1 focus
- Work in 3-month sprints
- Do the fundamentals well
- Learn and iterate like mad

Sprints of high output are how you blow past your competition.

Yes, SEO takes time.

But the work doesn’t have to.

Here's how: Image
Month 1: Strategy

Spend this month researching, learning and planning.

- Audit your website and existing content
- Talk to (and learn from) your customers
- Find new relevant keywords to target
- Create an action plan from the data
Month 2: Optimise

Spend this month optimising your existing website.

- Optimise your site structure
- Update your existing content
- Fix technical issues from the audit
- Delete, merge and 301 dead content
Read 6 tweets
Jake Ward Profile picture
Apr 10
"SEO takes 6-12 months to see results"

Nah. You can get results in 90 days.

Here's my 90-day SEO playbook:
The Content Growth Playbook

It took me 8 years and millions in SEO traffic and revenue for clients to develop this playbook.

But I'll give it to you for free in this thread: Image
0-30 days: Strategy

1. Website Audit
2. Customer Research
3. Topic Research
4. Content Plan
Read 22 tweets
Jake Ward Profile picture
Apr 8
If I were the Head of Content for a SaaS company, here's the exact 90-day playbook I'd run to add $1M ARR:
1. Media Brand

Create a 'faceless' social media content brand.

Publish daily content that’s hyper-focused on your niche and directly aligned with your target audience.

Publish content on any social channel:

- LinkedIn
- X (Twitter)
- Instagram
- YouTube
- TikTok

Example: @The_AdProfessor

I did this on one channel (LinkedIn) and it's helped increase product signup growth by 101%.
2. Search Capture

Create SEO content to convert searchers.

Start at the bottom funnel:

- Competitor comparisons
- Competitor alternatives
- Best-of guides

Then move to the middle funnel:

- How-to guides
- Case studies
- Templates
- Tips

These types of lower-funnel SEO content make 8 figures a year for our clients (collectively).
Read 11 tweets

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