Jake Ward Profile picture
Nov 24, 2023 15 tweets 5 min read Read on X
We pulled off an SEO heist that stole 3.6M total traffic from a competitor.

We got 489,509 traffic in October alone.

Here's how we did it: Image
We pulled off an SEO heist using AI.

1. Exported a competitor’s sitemap
2. Turned their list of URLs into article titles
3. Created 1,800 articles from those titles at scale using AI

18 months later, we have stolen:

- 3.6M total traffic
- 490K monthly traffic
How we did it?

18 months ago, this was a totally manual process.

Today, there are tools to help automate 90% of the process.

Here’s how:
1. Find a competitor

Which website ranks for the keywords you want to rank for?

- Brainstorm
- Use Ahrefs/Semrush
- Manually search on Google Image
2. See their sitemap

To find your competitor’s sitemap, add the following to their domain:

website.com/sitemap.xml
Image
Their sitemap shows a list of all the URLs on their website.

However, the URLs in the sitemap must be descriptive to get the
best results...

For example:


website.com/t/1043423
website.com/how-to-make-so…
3. Export sitemap

Google “convert XML to CSV” and use one of the free tools to export the sitemap as a CSV file. Image
4. Generate ideas

Using the list of competitor URLs, it’s time to generate article ideas.

Add the URLs from the sitemap into Byword’s Write From URLs feature and scrape the URLs. Image
Byword generates article titles and outlines based on the competitor URLs provided.

For example:

might get translated to:
A Beginner's Guide to Making Soup website.com/how-to-make-so…
Image
5. Write with AI

Optional: Edit the suggested titles and headings for the articles... Image
Once ready, generate AI content for your final set of articles. Image
6. Publish quickly

Publish the content straight onto your website using CMS integrations (to save time). Image
Results?

Using this process, we published 1,800 articles in a few hours.

Since then:

- 490K monthly traffic
- 3.6M total since publishing
- 13K keywords on page 1 of Google

The best part? We’ve taken that traffic from our competitors. Image
Try for yourself...

Sign up at to try this feature and get 5 articles for free. Byword.ai
Image
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More from @jakezward

Jun 4
I’ve been doing SEO full-time since 2017.

My approach today has evolved massively (and keeps adapting with each new Google or AI update).

Here are 10 things you should focus on in 2025:
1. AI Search

Google is quickly becoming AI-first.

AI Overviews are already here: Image
AI Mode is currently rolling out: Image
Read 19 tweets
May 26
I’ve never shared this publicly until now:

We’ve helped local business owners make 7-figures in 12-24 months without running a single ad.

Here’s how we do it with local SEO:
Google ranks the map pack #1 in 93% of local searches.

But what actually gets clicks?

- 45% click the map pack
- 30% click organic results
- 19% click Google Ads

I’ll prioritise this playbook accordingly: Image
1. Google Business Profile (GBP)

Setting up your GBP is the only way to rank in map packs.

Sign up and fill in your information: Image
Read 14 tweets
May 22
Most companies are doing SEO backwards.

Literally all they need to 10x their SEO results is to flip the traditional funnel into a pyramid and start from the top.

I'll break down the Content Pyramid in this thread: Image
Image
Level 1: Convert

Capture the most ready-to-buy searchers for your product. Image
Level 1.1: Alternatives

Help users find a better alternative to what they're currently using or considering buying. Image
Read 17 tweets
May 21
SEO in 2025:

SEO, AIO, GEO, AEO, SXO...

A thread on what they actually mean: Image
What is SEO?

Search Engine Optimisation is the original playbook for ranking on Google.

Think: “Will this help me rank higher on Google?”

How it works:

- Target keywords
- Build backlinks
- Improve on-page content
- Fix technical SEO (site speed/structure)

Example:

A SaaS company ranks #1 for “CRM for freelancers” by optimising its landing page and building backlinks from niche blogs.
What is AIO?

AI Optimisation is making your brand machine-readable and embedded in the AI’s foundational knowledge.

Think: “Will this help the model learn about me?”

How it works:

- Aim to be part of AI training data
- Optimise structured, machine-readable formats
- Ensure presence in sources LLMs learn from (e.g. Wikidata, GitHub, Reddit, Stack Overflow)
- Maintain consistent entity references and factual clarity

Example:

A software library becomes part of AI’s knowledge base via GitHub docs, developer forums, and structured Wikidata entries.
Read 9 tweets
May 16
2 years ago, I built a website glossary in 2 hours.

- 4M total SEO traffic (from 420 pages)
- 238K/mo current traffic
- $3.09 per page

The easiest SEO project I’ve ever done.

Here's how I did it: Image
Firstly, why create a glossary?

1. You can rank for industry keywords to improve sitewide topical authority and EEAT.

2. You can attract natural backlinks and boost pages with internal linking.

3. Other glossaries are typically thin in content and easy to outrank as it can cost $10,000s (but <5% of websites are using AI).

4. There's an opportunity to beat competitors that don't yet use AI.
My input:

- 2 hours of work
- Published 420 pages
- $3.09 per page ($1,299 total)

My output:

- 4.7K first-page ranking keywords
- 4M total traffic over 2 years
- 238K/mo current traffic

Here's how (in 5 steps):
Read 14 tweets
May 15
Blog posts are still generating millions in traffic and revenue for my clients in 2025.

Here’s my top 17 blog title templates:
1. Product list

X Best {Product Category} in 2025

Example: Image
2. Comparison

{Competitor} vs {Your Product}: Which Should You Use in 2025?

Example: Image
Read 20 tweets

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