Jake Ward Profile picture
Nov 24, 2023 15 tweets 5 min read Read on X
We pulled off an SEO heist that stole 3.6M total traffic from a competitor.

We got 489,509 traffic in October alone.

Here's how we did it: Image
We pulled off an SEO heist using AI.

1. Exported a competitor’s sitemap
2. Turned their list of URLs into article titles
3. Created 1,800 articles from those titles at scale using AI

18 months later, we have stolen:

- 3.6M total traffic
- 490K monthly traffic
How we did it?

18 months ago, this was a totally manual process.

Today, there are tools to help automate 90% of the process.

Here’s how:
1. Find a competitor

Which website ranks for the keywords you want to rank for?

- Brainstorm
- Use Ahrefs/Semrush
- Manually search on Google Image
2. See their sitemap

To find your competitor’s sitemap, add the following to their domain:

website.com/sitemap.xml
Image
Their sitemap shows a list of all the URLs on their website.

However, the URLs in the sitemap must be descriptive to get the
best results...

For example:


website.com/t/1043423
website.com/how-to-make-so…
3. Export sitemap

Google “convert XML to CSV” and use one of the free tools to export the sitemap as a CSV file. Image
4. Generate ideas

Using the list of competitor URLs, it’s time to generate article ideas.

Add the URLs from the sitemap into Byword’s Write From URLs feature and scrape the URLs. Image
Byword generates article titles and outlines based on the competitor URLs provided.

For example:

might get translated to:
A Beginner's Guide to Making Soup website.com/how-to-make-so…
Image
5. Write with AI

Optional: Edit the suggested titles and headings for the articles... Image
Once ready, generate AI content for your final set of articles. Image
6. Publish quickly

Publish the content straight onto your website using CMS integrations (to save time). Image
Results?

Using this process, we published 1,800 articles in a few hours.

Since then:

- 490K monthly traffic
- 3.6M total since publishing
- 13K keywords on page 1 of Google

The best part? We’ve taken that traffic from our competitors. Image
Try for yourself...

Sign up at to try this feature and get 5 articles for free. Byword.ai
Image
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More from @jakezward

Jul 26
1.5 years ago, I built a LinkedIn tool that helped me hit 100,000 followers in 10 months.

8 months ago, I launched it to the public (for free).

Today, Kleo is helping 21,000+ creators grow their audience.

Here's how: Image
1. Studying creators

Study your favourite creators to reverse-engineer their success.

You can study their posts:

Go to a profile and open Kleo. Image
You can study their writing style:

Zoom in and analyse individual posts. Image
Read 12 tweets
Jul 25
My last "SEO Heist" post got 15M views online and was discussed with Google's CEO in a recent interview.

SEO Heist = "Stealing" traffic from your competitors.

Here are 11 ways to do an SEO Heist: Image
1. Identify competitors

Identify your top competitors and make sure to differentiate between product competitors and SEO competitors. Image
2. Scrape competitor keywords

Use tools like Ahrefs or Semrush to find and export keywords your competitors rank for. Image
Read 14 tweets
Jul 24
I’m an SEO nerd who collects SEO tactics for fun.

Here are 7 creative examples:

1. Kapwing (Free Tools)

Kapwing built 100+ free tools to attract users, funnel them into paid plans, and generate backlinks. Image
2. Zapier (Programmatic SEO)

Zapier added 7,000+ apps to its database, which are automatically transformed into more than 70,000 unique integration pages. Image
3. Miro (Templates)

Miro created 600+ template pages, designed to funnel searchers into using the template in their platform. Image
Read 8 tweets
Jul 17
I've generated millions in organic traffic and revenue from blog posts over the last 8 years.

Here are 7 templates I use for every campaign:

1. How-to post Image
2. List post Image
3. Beginner's guide Image
Read 8 tweets
May 20
I’ve generated millions in traffic and revenue from blog posts.

Here’s my top 17 blog title templates: Image
1. Product list

X Best {Product Category} in 2024

Example: Image
2. Comparison

{Competitor} vs {Your Product}: Which Should You Use in 2024?

Example: Image
Read 21 tweets
Mar 28
Many websites are sitting on 100s blog posts with low traffic.

But how do you get more from existing content?

Here’s my 25-step checklist:
1. Which pages and keywords do you need to optimise?

- Which pages are declining in performance?
- Which keywords are nearly ranking (positions 3-20)? Image
Tip: Use the ‘Search Console’ feature to find keyword opportunities quickly. Byword.ai
Image
Read 33 tweets

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