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Jake Ward Profile picture
@jakezward
Nov 24, 2023 • 15 tweets • 5 min read • Read on X
Scrolly
We pulled off an SEO heist that stole 3.6M total traffic from a competitor.

We got 489,509 traffic in October alone.

Here's how we did it: Image
We pulled off an SEO heist using AI.

1. Exported a competitor’s sitemap
2. Turned their list of URLs into article titles
3. Created 1,800 articles from those titles at scale using AI

18 months later, we have stolen:

- 3.6M total traffic
- 490K monthly traffic
How we did it?

18 months ago, this was a totally manual process.

Today, there are tools to help automate 90% of the process.

Here’s how:
1. Find a competitor

Which website ranks for the keywords you want to rank for?

- Brainstorm
- Use Ahrefs/Semrush
- Manually search on Google Image
2. See their sitemap

To find your competitor’s sitemap, add the following to their domain:

website.com/sitemap.xml
Image
Their sitemap shows a list of all the URLs on their website.

However, the URLs in the sitemap must be descriptive to get the
best results...

For example:

❌
✅ website.com/t/1043423
website.com/how-to-make-so…
3. Export sitemap

Google “convert XML to CSV” and use one of the free tools to export the sitemap as a CSV file. Image
4. Generate ideas

Using the list of competitor URLs, it’s time to generate article ideas.

Add the URLs from the sitemap into Byword’s Write From URLs feature and scrape the URLs. Image
Byword generates article titles and outlines based on the competitor URLs provided.

For example:

might get translated to:
A Beginner's Guide to Making Soup website.com/how-to-make-so…
Image
5. Write with AI

Optional: Edit the suggested titles and headings for the articles... Image
Once ready, generate AI content for your final set of articles. Image
6. Publish quickly

Publish the content straight onto your website using CMS integrations (to save time). Image
Results?

Using this process, we published 1,800 articles in a few hours.

Since then:

- 490K monthly traffic
- 3.6M total since publishing
- 13K keywords on page 1 of Google

The best part? We’ve taken that traffic from our competitors. Image
Try for yourself...

Sign up at to try this feature and get 5 articles for free. Byword.ai
Image
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More from @jakezward

Jake Ward Profile picture
Dec 12
Programmatic is THE biggest opportunity in SEO.

1. Use automation (like AI)
2. Create pages at an unprecedented scale
3. Target 1,000s of keyword variations

I've spent way too much time studying the very best programmatic SEO campaigns.

Here are 7 of my favourites: Image
1. @Wise

Wise generated 350,000+ currency converter pages in multiple languages and more than 60 country-specific sub-folders. Image
@Wise 2. @ProductHunt

Product Hunt has over 14,000 alternative pages for tech products, leveraging user-generated content for product comparisons. Image
Read 9 tweets
Jake Ward Profile picture
Dec 1
I have a friend who got 160,000 followers in 4 months.

So I asked him “how???”

His response:
"I use pre-validated ideas and concepts with higher-quality writing and visuals to rapidly grow my following."

He then broke it down for me:

(But on the basis that I kept him anonymous - read to the end to see other creators with a similar system)
1. Find pre-validated ideas

He uses Kleo Chrome extension to study high-performing creators.

It helps him find post inspiration that:

- Performs well for other creators
- Is evergreen (not time-sensitive)
- Will resonate with his own audience
Read 16 tweets
Jake Ward Profile picture
Nov 19
Google Search Operators are the best source of SEO insights.

They're secret cheat codes that can help you find insights for:

- Link building
- Internal linking
- Technical audits
- Content strategy
- Competitor research

Here are 12 examples:
1. Guest Posts

Find guest posting opportunities for specific topics to build backlinks. Image
2. Brand Mentions

Find brand mentions and check if they’re linking to your website. Image
Read 15 tweets
Jake Ward Profile picture
Nov 12
Scribe is a masterclass in conversion-focused SEO.

- 322K monthly traffic
- 26.4M backlinks
- 1M+ total users
- $9M ARR

They get 1,000s of new users every month from SEO alone.

The 5 strategies behind their SEO success: Image
Strategy #1: Programmatic SEO

Scribe has leveraged user-generated content to automatically publish ~3K pages that rank for instruction-based keywords such as, "How to sign in to [X tool]" or "How to perform [Y action]". Image
Users create these SOPs using Scribe, which can then be published publicly, and used to show others the power of Scribe. Image
Read 13 tweets
Jake Ward Profile picture
Nov 6
SEOs: “SEO takes time”

My client: 275,000 new SEO traffic in 8 months.

88,585 new traffic last month alone.
Growing 30% month-over-month.
6,255 leads and 2,227 paid signups total.

Here are the 5 things we did: Image
1. Technical Fixes

We ran an audit and fixed standard issues like:

- Canonical tags
- Broken internal links
- Missing titles/descriptions

But crucially:
Their traffic was about to tank and they had no idea.

They switched URL versions from www. to non-www. and didn’t update any internal links or add redirects.

I've seen -90% traffic drops with this issue in the past.

Thankfully, we were able to fix it early.
Read 12 tweets
Jake Ward Profile picture
Nov 4
I’ve used this internal linking strategy for 4+ years:

The Reverse Content Silo.

- Organises content
- Improves rankings
- Increases traffic

All at the same time.

Here’s how: Image
Why use reverse content silos?

Reverse silos focus on building internal links to ‘target pages’ (e.g. a product sales page).

Target pages are typically higher competition and harder to rank. Reverse silos help overcome this.

How to build reverse silos (in 4 steps):
1. Choose your target page to rank

Your target page is the page that you want to rank. They are typically higher converting pages like:

- Product categories
- Product pages
- Feature pages
- Service pages
- BOFU articles

For example: "Car Insurance" landing page.
Read 12 tweets

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