Share this page!

Enter URL or ID to Unroll

You can paste full URL like: https://x.com/threadreaderapp/status/1644127596119195649
or just the ID like: 1644127596119195649

How to get URL link on X (Twitter) App

  1. On the Twitter thread, click on or icon on the bottom
  2. Click again on or Share Via icon
  3. Click on Copy Link to Tweet
  4. Paste it above and click "Unroll Thread"!
  5. More info at Twitter Help
Jake Ward Profile picture
@jakezward
Nov 24, 2023 • 15 tweets • 5 min read • Read on X
Scrolly
We pulled off an SEO heist that stole 3.6M total traffic from a competitor.

We got 489,509 traffic in October alone.

Here's how we did it: Image
We pulled off an SEO heist using AI.

1. Exported a competitor’s sitemap
2. Turned their list of URLs into article titles
3. Created 1,800 articles from those titles at scale using AI

18 months later, we have stolen:

- 3.6M total traffic
- 490K monthly traffic
How we did it?

18 months ago, this was a totally manual process.

Today, there are tools to help automate 90% of the process.

Here’s how:
1. Find a competitor

Which website ranks for the keywords you want to rank for?

- Brainstorm
- Use Ahrefs/Semrush
- Manually search on Google Image
2. See their sitemap

To find your competitor’s sitemap, add the following to their domain:

website.com/sitemap.xml
Image
Their sitemap shows a list of all the URLs on their website.

However, the URLs in the sitemap must be descriptive to get the
best results...

For example:

❌
✅ website.com/t/1043423
website.com/how-to-make-so…
3. Export sitemap

Google “convert XML to CSV” and use one of the free tools to export the sitemap as a CSV file. Image
4. Generate ideas

Using the list of competitor URLs, it’s time to generate article ideas.

Add the URLs from the sitemap into Byword’s Write From URLs feature and scrape the URLs. Image
Byword generates article titles and outlines based on the competitor URLs provided.

For example:

might get translated to:
A Beginner's Guide to Making Soup website.com/how-to-make-so…
Image
5. Write with AI

Optional: Edit the suggested titles and headings for the articles... Image
Once ready, generate AI content for your final set of articles. Image
6. Publish quickly

Publish the content straight onto your website using CMS integrations (to save time). Image
Results?

Using this process, we published 1,800 articles in a few hours.

Since then:

- 490K monthly traffic
- 3.6M total since publishing
- 13K keywords on page 1 of Google

The best part? We’ve taken that traffic from our competitors. Image
Try for yourself...

Sign up at to try this feature and get 5 articles for free. Byword.ai
Image
If you enjoyed this thread:

1. Follow me @jakezward for more
2. RT the tweet to share it with others

• • •

Missing some Tweet in this thread? You can try to force a refresh
　

Keep Current with Jake Ward

Jake Ward Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @jakezward

Jake Ward Profile picture
Jul 30
Traditional SEO is “get clicks”
LLM SEO is “get cited”

If AI doesn’t know you, the searcher won’t either.

10 examples how SEO is evolving:
1. Traditional SEO

Search → Click → Read

LLM SEO

Ask → Get answer → Act
2. Traditional SEO

Rank high in Google SERPs.

LLM SEO

Be part of the AI-generated answer. Image
Image
Read 13 tweets
Jake Ward Profile picture
Jul 15
You’re watching SEO change in real time.

It’s called LLM SEO (or LEO). And it’s already sending 100,000s of users to your competitors.

Here's how you can get ahead: Image
What is LEO?

It’s about optimising your brand and content to become the answer in LLM platforms like ChatGPT, Perplexity, Claude, and now most crucially, Google’s AI Mode.

This isn’t just a new traffic source.

It’s a whole new search ecosystem.
We’re actively managing SEO for 30+ sites.

And we’re already seeing 5–15% of their monthly traffic coming from LLM platforms (and growing MoM).

Most of the traffic (around 95%) is from ChatGPT, with the rest from Perplexity, Claude, and others.

This isn’t theoretical, it’s happening now.Image
Read 20 tweets
Jake Ward Profile picture
Jul 7
I track Google search trends so you don’t have to.

7 content trends I’ve found this week:

1. Content Repurposing

One piece of content can generate dozens. AI tools are making it easy to turn blogs into threads, podcasts into clips, webinars into reels. Create, then multiply. Image
What it means for you:

Founders: Build or integrate repurposing engines for niche formats, e.g. SaaS explainers to LinkedIn posts, or long-form YouTube to TikTok. Speed and accuracy are the moat.

Marketers: Stop creating from scratch. Build workflows where one asset fuels ten. Show ROI by mapping how a single piece scales across channels and stages.

Creators: This is true leverage. Try: “How I turned one video into 12 posts,” or “My AI content flywheel.” Teach your system and show results. People are hungry for scale without burnout.
2. AI Story Generator

AI tools are getting better at creating full narratives: stories with plot, pacing, character arcs, and emotional beats.

What started as gimmicky short tales is evolving into scripts, books, and branded storytelling at scale. Image
Read 16 tweets
Jake Ward Profile picture
Jul 2
Stop doing keyword research in 2025.

Start with search market research instead:

1. See the true size of your SEO opportunity
2. Decide if SEO is even worth the investment
3. Build a high-ROI content roadmap from day 1

Here’s exactly how I do it:
Traditional keyword research is dead.

Instead, find your Total Addressable Search Market (TASM) before investing in SEO.

Which is exactly what we did for our client:

“I am blown away by the quality of the [TASM] doc you made tbh”

I’ll show you how it was done: Image
1. Define your scope

- What products/services do you offer?
- Who are your customers?
- What pain points or outcomes do they search for?
- Who are your competitors?

This sets the boundaries of your search market.
Read 14 tweets
Jake Ward Profile picture
Jun 23
I refresh search trends like it’s social media.

7 marketing trends I’ve found this week:

1. Vibe Marketing

Marketing is getting the same acceleration as Vibe Coding (e.g. Replit, Bolt, Lovable). What once took TEAMS now takes ONE smart Vibe Marketer and a stack of AI agents. Image
What it means for you:

Founders: Entire marketing departments are being compressed into lean, automated systems. A single person can now ideate, test, and launch campaigns in hours (not weeks).

Marketers: Vibe marketing isn’t about funnels. It’s about fast feedback loops. Real-time testing. Hundreds of angles launched via agents. The right stack lets you outpace entire teams.

Creators: This is a movement. Document your workflows. Share tool stacks. Break down how one person outperforms an agency. The space is exploding, and people want a guide.
2. Programmatic SEO

Using automation to create 100s or 1,000s of long-tail pages based on templates and data.

Often targeting high-intent, low-competition keywords at scale (e.g. location pages or glossaries). Image
Read 16 tweets
Jake Ward Profile picture
Jun 19
Programmatic SEO isn’t dead.

Here’s how this site gets 221,472/mo from it: Image
Programmatic is still one of the biggest opportunities in SEO.

Use automation to publish 100s of pages targeting 1,000s of long-tail keywords.

But most teams still write one piece at a time.

Here’s how you can scale with programmatic:
1. Understand your audience

Research what your audience is searching.

- Use keyword research tools
- Look at competitor keywords
- Ideate around your core product
- Find topic ideas from seed keywords Image
Read 13 tweets

Did Thread Reader help you today?

Support us! We are indie developers!

This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Don't want to be a Premium member but still want to support us?

Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal

Or Donate anonymously using crypto!

Ethereum

0xfe58350B80634f60Fa6Dc149a72b4DFbc17D341E copy

Bitcoin

3ATGMxNzCUFzxpMCHL5sWSt4DVtS8UqXpi copy

Thank you for your support!

Follow Us!

Send Email!

:(