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Jake Ward Profile picture
@jakezward
Nov 24, 2023 • 15 tweets • 5 min read • Read on X
Scrolly
We pulled off an SEO heist that stole 3.6M total traffic from a competitor.

We got 489,509 traffic in October alone.

Here's how we did it: Image
We pulled off an SEO heist using AI.

1. Exported a competitor’s sitemap
2. Turned their list of URLs into article titles
3. Created 1,800 articles from those titles at scale using AI

18 months later, we have stolen:

- 3.6M total traffic
- 490K monthly traffic
How we did it?

18 months ago, this was a totally manual process.

Today, there are tools to help automate 90% of the process.

Here’s how:
1. Find a competitor

Which website ranks for the keywords you want to rank for?

- Brainstorm
- Use Ahrefs/Semrush
- Manually search on Google Image
2. See their sitemap

To find your competitor’s sitemap, add the following to their domain:

website.com/sitemap.xml
Image
Their sitemap shows a list of all the URLs on their website.

However, the URLs in the sitemap must be descriptive to get the
best results...

For example:

❌
✅ website.com/t/1043423
website.com/how-to-make-so…
3. Export sitemap

Google “convert XML to CSV” and use one of the free tools to export the sitemap as a CSV file. Image
4. Generate ideas

Using the list of competitor URLs, it’s time to generate article ideas.

Add the URLs from the sitemap into Byword’s Write From URLs feature and scrape the URLs. Image
Byword generates article titles and outlines based on the competitor URLs provided.

For example:

might get translated to:
A Beginner's Guide to Making Soup website.com/how-to-make-so…
Image
5. Write with AI

Optional: Edit the suggested titles and headings for the articles... Image
Once ready, generate AI content for your final set of articles. Image
6. Publish quickly

Publish the content straight onto your website using CMS integrations (to save time). Image
Results?

Using this process, we published 1,800 articles in a few hours.

Since then:

- 490K monthly traffic
- 3.6M total since publishing
- 13K keywords on page 1 of Google

The best part? We’ve taken that traffic from our competitors. Image
Try for yourself...

Sign up at to try this feature and get 5 articles for free. Byword.ai
Image
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More from @jakezward

Jake Ward Profile picture
Apr 1
10 blog post templates I use in every SEO campaign:

(And how to write them in minutes)

1. Competitor alternative Image
How to write in minutes:

- Go to ‘Custom Articles’ in
- Browse the ‘Template Library’
- Select ‘Competitor Alternative’ template
- Change the template/prompts to fit you
- Upload your CSV list of competitors
- Run your first draft for all competitors Byword.aiImage
Repeat for each of the following templates:

2. Competitor comparison Image
Read 15 tweets
Jake Ward Profile picture
Mar 27
The number of websites I see getting 1,000s/mo of SEO traffic to their blog but ZERO conversions is nuts.

"But how do I get more conversions???"

Here are the 5 things I tell them:
1. Collect emails with content upgrades

How to convert 5-25% of your traffic into email signups:

1. Publish and rank your blog post
2. Wait for 100-250 visitors/week
3. Create a post-specific 'upgrade'
4. Use click-to-popup button CTAs

The upgrades you should create:
I've tested many types of content upgrades. The highest converters offer utility.

- Templates
- Checklists
- Swipe files
- Resource lists

For example:

- Blog: How to Build a Trading Plan
- Upgrade: Trading Plan Template
Read 15 tweets
Jake Ward Profile picture
Mar 24
AI Overviews are starting to dominate Google.

Your SEO needs to include AIO (AI Optimisation).

Google is rolling out AI Overviews as we speak, replacing featured snippets and taking up prime real estate.

Here's how to optimise for AI Overviews: Image
What are AI Overviews?

Google AI Overviews are AI-generated responses providing quick answers to searches.

They are displayed above traditional organic results and feature websites in the results. Image
When are AI Overviews triggered?

AI Overviews are triggered when users need to quickly understand information from multiple sources, particularly for complex, task-based queries.

For example: Image
Read 12 tweets
Jake Ward Profile picture
Mar 11
Click-through rate (CTR) is at an all-time low in SEO.

Websites need to stand out on the results page to win the click.

Here are 8 ways how:
1. Write your title tags between 40 to 60 characters

Titles in this range have shown an 8.9% better average CTR than titles that are shorter or longer. Image
2. Write your title tags in title case (not sentence case)

A test by Semrush found that titles written in sentence case get
2.4% fewer organic clicks compared to title case. Image
Read 19 tweets
Jake Ward Profile picture
Mar 6
My first "SEO Heist" post got 15M views online and was discussed with Google's CEO in an interview.

SEO Heist = "Stealing" traffic from your competitors.

Here are 11 ways to do an SEO Heist: Image
1. Identify competitors

Identify your top competitors and make sure to differentiate between product competitors and SEO competitors. Image
2. Scrape competitor keywords

Use tools like Ahrefs or Semrush to find and export keywords your competitors rank for. Image
Read 14 tweets
Jake Ward Profile picture
Feb 20
SEOs: “SEO takes at least 6-12 months”

My client: 425,000 new SEO traffic in 12 months.

70,000+ traffic in the first 5 months alone.
10,634 leads and 3,786 paid signups total.
Growing 25% month-over-month.

Here are the 5 things we did: Image
1. Technical Fixes

We ran an audit and fixed standard issues like:

- Canonical tags
- Broken internal links
- Missing titles/descriptions

But crucially:
Their traffic was about to tank and they had no idea.

They switched URL versions from www. to non-www. and didn’t update any internal links or add redirects.

I've seen -90% traffic drops with this issue in the past.

Thankfully, we were able to fix it early.
Read 11 tweets

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