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Jake Ward Profile picture
@jakezward
Nov 24, 2023 • 15 tweets • 5 min read • Read on X
Scrolly
We pulled off an SEO heist that stole 3.6M total traffic from a competitor.

We got 489,509 traffic in October alone.

Here's how we did it: Image
We pulled off an SEO heist using AI.

1. Exported a competitor’s sitemap
2. Turned their list of URLs into article titles
3. Created 1,800 articles from those titles at scale using AI

18 months later, we have stolen:

- 3.6M total traffic
- 490K monthly traffic
How we did it?

18 months ago, this was a totally manual process.

Today, there are tools to help automate 90% of the process.

Here’s how:
1. Find a competitor

Which website ranks for the keywords you want to rank for?

- Brainstorm
- Use Ahrefs/Semrush
- Manually search on Google Image
2. See their sitemap

To find your competitor’s sitemap, add the following to their domain:

website.com/sitemap.xml
Image
Their sitemap shows a list of all the URLs on their website.

However, the URLs in the sitemap must be descriptive to get the
best results...

For example:

❌
✅ website.com/t/1043423
website.com/how-to-make-so…
3. Export sitemap

Google “convert XML to CSV” and use one of the free tools to export the sitemap as a CSV file. Image
4. Generate ideas

Using the list of competitor URLs, it’s time to generate article ideas.

Add the URLs from the sitemap into Byword’s Write From URLs feature and scrape the URLs. Image
Byword generates article titles and outlines based on the competitor URLs provided.

For example:

might get translated to:
A Beginner's Guide to Making Soup website.com/how-to-make-so…
Image
5. Write with AI

Optional: Edit the suggested titles and headings for the articles... Image
Once ready, generate AI content for your final set of articles. Image
6. Publish quickly

Publish the content straight onto your website using CMS integrations (to save time). Image
Results?

Using this process, we published 1,800 articles in a few hours.

Since then:

- 490K monthly traffic
- 3.6M total since publishing
- 13K keywords on page 1 of Google

The best part? We’ve taken that traffic from our competitors. Image
Try for yourself...

Sign up at to try this feature and get 5 articles for free. Byword.ai
Image
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More from @jakezward

Jake Ward Profile picture
Apr 24
How to get ahead of 96.55% of websites:

- Make SEO your #1 focus
- Work in 3-month sprints
- Do the fundamentals well
- Learn and iterate like mad

Sprints of high output are how you blow past your competition.

Yes, SEO takes time.

But the work doesn’t have to.

Here's how: Image
Month 1: Strategy

Spend this month researching, learning and planning.

- Audit your website and existing content
- Talk to (and learn from) your customers
- Find new relevant keywords to target
- Create an action plan from the data
Month 2: Optimise

Spend this month optimising your existing website.

- Optimise your site structure
- Update your existing content
- Fix technical issues from the audit
- Delete, merge and 301 dead content
Read 6 tweets
Jake Ward Profile picture
Apr 10
"SEO takes 6-12 months to see results"

Nah. You can get results in 90 days.

Here's my 90-day SEO playbook:
The Content Growth Playbook

It took me 8 years and millions in SEO traffic and revenue for clients to develop this playbook.

But I'll give it to you for free in this thread: Image
0-30 days: Strategy

1. Website Audit
2. Customer Research
3. Topic Research
4. Content Plan
Read 22 tweets
Jake Ward Profile picture
Apr 8
If I were the Head of Content for a SaaS company, here's the exact 90-day playbook I'd run to add $1M ARR:
1. Media Brand

Create a 'faceless' social media content brand.

Publish daily content that’s hyper-focused on your niche and directly aligned with your target audience.

Publish content on any social channel:

- LinkedIn
- X (Twitter)
- Instagram
- YouTube
- TikTok

Example: @The_AdProfessor

I did this on one channel (LinkedIn) and it's helped increase product signup growth by 101%.
2. Search Capture

Create SEO content to convert searchers.

Start at the bottom funnel:

- Competitor comparisons
- Competitor alternatives
- Best-of guides

Then move to the middle funnel:

- How-to guides
- Case studies
- Templates
- Tips

These types of lower-funnel SEO content make 8 figures a year for our clients (collectively).
Read 11 tweets
Jake Ward Profile picture
Apr 7
The anatomy of a perfect blog post:

(Use this 13-step checklist) Image
The checklist:

1. Title: Craft a compelling title with your target keywords.

2. Description: Write a descriptive meta that entices clicks, similar to a well-crafted ad. Though not a direct ranking factor, it's bolded in search results and should include a call-to-action (CTA).

3. URL: Ensure it matches your target keywords. Avoid duplicate page structures and refrain from including years in URLs.

4. Schema Markup: Implement schema types like Article, BlogPosting, and Breadcrumbs for enhanced SERP presentation.

5. Original Images: Every image should have an alt attribute (i.e. alt-text) for SEO and accessibility.

6. Content Length: Aim for a minimum of 700 words, adjusting based on competition and query specificity.

7. Table of Contents with Jump Links: Utilise anchor links for easy navigation. Google indexes these, enhancing user experience (UX) and providing valuable data.

8. Heading Structure: Follow a proper format with a single H1 and supporting text under each heading. Use H3s and H4s appropriately.

9. Internal Links: Ensure every page has internal links leading to and from it. This aids in crawl efficiency and contextual relevance.

10. Product Card Embeds: Embed product cards to increase CTR. Test different CTAs, especially for high-traffic articles.

11. HTML Elements: Use lists, tables, and accordions to capture featured snippets and improve UX metrics like session duration.

12. YouTube Video Embed: Ideally, pair each blog post with a complementary YouTube video. Embedding videos can enhance visibility on both Google and YouTube.

13. CTA for Engagement: Encourage user engagement with clear CTAs. This can lead to better interaction metrics and conversions.
Complete this checklist when you're next creating a blog post, and you won't just be "writing content"...

You'll be crafting an experience that resonates with your readers AND the search engines.
Read 4 tweets
Jake Ward Profile picture
Apr 1
10 blog post templates I use in every SEO campaign:

(And how to write them in minutes)

1. Competitor alternative Image
How to write in minutes:

- Go to ‘Custom Articles’ in
- Browse the ‘Template Library’
- Select ‘Competitor Alternative’ template
- Change the template/prompts to fit you
- Upload your CSV list of competitors
- Run your first draft for all competitors Byword.aiImage
Repeat for each of the following templates:

2. Competitor comparison Image
Read 15 tweets
Jake Ward Profile picture
Mar 27
The number of websites I see getting 1,000s/mo of SEO traffic to their blog but ZERO conversions is nuts.

"But how do I get more conversions???"

Here are the 5 things I tell them:
1. Collect emails with content upgrades

How to convert 5-25% of your traffic into email signups:

1. Publish and rank your blog post
2. Wait for 100-250 visitors/week
3. Create a post-specific 'upgrade'
4. Use click-to-popup button CTAs

The upgrades you should create:
I've tested many types of content upgrades. The highest converters offer utility.

- Templates
- Checklists
- Swipe files
- Resource lists

For example:

- Blog: How to Build a Trading Plan
- Upgrade: Trading Plan Template
Read 15 tweets

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