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10 creative ads I've collected this week:
1. Staedtler Highlighter
1. Staedtler Highlighter
2. Pedigree - Dog Adoption
Principle: The Substitute
Position your product to fill empty voids.
"When your kids leave home, replace them"
Principle: The Substitute
Position your product to fill empty voids.
"When your kids leave home, replace them"
3. Lego - Creativity Forgives Everything
Principle: Inelastic Budgets
If you're selling to parents -- frame your product as an investment in their child's potential.
"Creativity forgives everything"
Principle: Inelastic Budgets
If you're selling to parents -- frame your product as an investment in their child's potential.
"Creativity forgives everything"
4. Doli Allergie
Principle: Darth Vader > Anakin Skywalker
10x the problem.
Darth Vader is scarier than Anakin Skywalker.
Principle: Darth Vader > Anakin Skywalker
10x the problem.
Darth Vader is scarier than Anakin Skywalker.
5. NyQuil
Principle: 2+2 = ?
Set up the 2+2 and let them figure it out.
Principle: 2+2 = ?
Set up the 2+2 and let them figure it out.
6. NHS - Mental Health
Principle: Experience > Symptoms
Don't focus on the symptoms.
Focus on what the symptoms feel like.
Principle: Experience > Symptoms
Don't focus on the symptoms.
Focus on what the symptoms feel like.
7. Listerine - Whitening
Principle: The Infinite Metaphor
If you're selling white teeth - there's thousands of scenarios you can use in ads.
Principle: The Infinite Metaphor
If you're selling white teeth - there's thousands of scenarios you can use in ads.
8. Parker Pencils
Principle: The Contrast Effect
If you're selling the Netflix of your industry -- use the Blockbuster to contrast yourself against it.
Principle: The Contrast Effect
If you're selling the Netflix of your industry -- use the Blockbuster to contrast yourself against it.
9. Wrigley Chewing Gym
Principle: Create a new category
"Don't let lunch meet breakfast"
Chewing gum doesn't just fix bad breathe - it cleanses your pallet.
Principle: Create a new category
"Don't let lunch meet breakfast"
Chewing gum doesn't just fix bad breathe - it cleanses your pallet.
10. Berlitz - Improve Your English
Principle: The Nightmare Scenario
Show them the worst-case scenario if they don't use your product.
Watch till the end. Gold.
Principle: The Nightmare Scenario
Show them the worst-case scenario if they don't use your product.
Watch till the end. Gold.
Need help with your advertising?
I've assembled the X-Men of advertising to help with ads and influencers.
This billion-dollar company applied and had their best-performing ad campaign to date.
Join the waiting list below (7-11 figure companies only):
audit.adprofessor.com
I've assembled the X-Men of advertising to help with ads and influencers.
This billion-dollar company applied and had their best-performing ad campaign to date.
Join the waiting list below (7-11 figure companies only):
audit.adprofessor.com
PS. If you just want free content, I've put together the most creative ads I've collected.
Read by advertisers at Lego, Nike, Red Bull, Ogilvy, and Pepsi.
Join the list for free here:
adprofessor.com
adprofessor.com
Read by advertisers at Lego, Nike, Red Bull, Ogilvy, and Pepsi.
Join the list for free here:
adprofessor.com
adprofessor.com
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