Ryan Serhant Profile picture
Nov 27 14 tweets 2 min read Twitter logo Read on Twitter
This time of year, EVERY YEAR, all of my clients, colleagues, friends, and family ask:

"What is going to happen with real estate next year?!"

So, here are my honest thoughts for 2024:
Warning: I may not have a crystal ball, but I do have over 15 years of experience in selling luxury real estate with over $6B worth of transactions under my belt.

However, it's still important to note that these are nothing more than educated guesses.
1. We are going to have even greater BIFURCATED MARKETS.

Some industries are returning to pre-COVID patterns, while others are now permanently changed.

As a result, there is significant interest in the repositioning of big box retail and commercial space.
2. Stemming from the increase in work from home, there will be more NATIONAL SEARCHES.

People are now expanding their searches drastically.

Rather than looking at comps in a building, neighborhood, or city, they're looking comps across multiple states!
3. SUBURBS are on the rise.

This is driving up the demand for bigger homes with more amenities and privacy.

Transaction volume is down by over 50% and listing volume is down by over 20%... yet median pricing is up by almost 5%.
P.S. This creates more tax dollars for the suburbs, so if you're an investor, pay attention to what the municipalities are doing with that money (schools, restaurants, parks, etc.).
4. BRANDED RESIDENCES will be in strong demand.

Since 2010, we've seen 40% growth in branded residences – and buyers have proven to be willing to pay a premium for them.
5. DOWNTOWNS built around professional workers will feel immense pressure.

Don't get me wrong:

Downtowns are not going to go away... but stemming from my 2nd and 3rd points, we are going to see even greater pressure on dense living spaces.
6. Investors are going to be BEARISH on real estate.

I hesitate to talk about this because I'm in the real estate business...

But with high interest rates, low supply, and low transaction volume, fewer investors are going to be looking to acquire property (in the near term!).
7. Prices are going to continue to... INCREASE!

I know – this sounds crazy, right?

The lack of inventory is going to continue, and it's going to keep prices high and growing.
As the economy continues to do well and inventory stays locked, demand is going to continue to outpace supply.

And if interest rates do come down... if you think prices are high now, just get ready.
8. Interest rates will actually STABILIZE.

I don't think interest rates are going to plummet, but if unemployment stays low, the Fed will keep interest rates stable.
Every year can be the GREATEST year of your life.

Remember, markets shouldn't dictate your outcomes. They should only dictate your strategy.

Ready. Set. GO!
P.S. If you want to hear about each of these predictions in even MORE detail, check out my newest video on my second YouTube channel, More Ryan Serhant.

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More from @RyanSerhant

Mar 23
Offering to "work for free" when you have no real past experience isn't a very enticing pitch...

You're really just asking for free training.

Instead, learn a series hard skills by taking online courses and starting side projects... THEN offer to work for free for someone.
You should only offer to "work for free" when you have enough experience to the point where you can provide value to the person that you're making the offer to.
This way, both parties win:

One person gets an extra set of hands for free (or very cheap).

The other person gets even more hands-on experience while working for someone that (presumably) has a strong reputation, boosting their credibility by association.
Read 5 tweets
Feb 13
About a year into my sales career, I decided to buy a fake Rolex…

and it change my life!

Here’s the backstory: Image
One of the biggest mistakes I made when I was starting out in sales was dressing poorly.

I was essentially wearing whatever I had in my closet; clothes that felt comfortable.
And, if you dress like a typical twenty-something, you’re likely going to attract other typical twenty-somethings (or people that behave like them), and they probably won’t be able to provide the money or opportunities that you’re looking for.
Read 13 tweets
Dec 14, 2022
If you went on a blind date and the first words out of your mouth were, "Do you want to have sex?" things probably wouldn't go your way.

You might even get a drink thrown in your face.

Sales is surprisingly similar (a thread):
You have to be sincere when meeting a potential customer for the first time.

Never start off by talking about your product or service.

Instead, give them a genuine compliment or ask a question to get a conversation started.
Get a yes and a smile.
Once that connection is made, you can ease into talking about your product or service.
Read 12 tweets
Oct 17, 2022
Every morning, I wake up at 4:30 AM, knock out some emails, and then go to the gym.

This is my secret (and how YOU can do the same) 👇 Image
I learned to become DISCIPLINED.

Now, a lot of people have a negative connotation associated with the word "discipline."

But, for me, I think about SELF-discipline, and self-discipline is:
1. Waking at 4:30 in the morning (even though I'd rather stay under the warm covers with my wife)

2. Getting emails done (even though it's boring)

3. Going to the gym (even though it's early and I'm still tired)
Read 17 tweets

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