Nikita Bier Profile picture
Nov 29, 2023 1 tweets 1 min read Read on X
The greatest lie told to the public is that people make apps to sell data. Data has no value—you can buy a complete data set on the entire US population for under $10,000.

In reality, we actually do it to sell engagement. Attention is more valuable than a spreadsheet. And you only capture people’s attention by creating valuable & novel experiences.

This misconception has made people fear trying new products, which has hampered innovation in how we communicate and entrenched the positions of incumbent companies.

And it has also narrowed the audiences who developers can build for. So when you ask why there are so many silly teen apps, it’s because it’s one of the few audiences that haven’t been deluded by the narrative yet.

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More from @nikitabier

Jan 25, 2023
There is a tendency for app designers to create layers & subgroups to deal with complexity:
Mastodon attempts this with usernames—which have 2 parts.

For every part of your app that you fragment, expect to increase your app’s overall probability of failure by 50%.
Users don’t have the patience to learn about the subworlds of your community. They are more motivated to churn than to understand.
Early products already have a limited inventory of content. When you fragment things, average engagement per post takes a hit, which is the key metric to track the health of your app.
Read 4 tweets
Jan 15, 2022
Ladies and gentlemen, I’d like to introduce Nikita’s Shitposting Club—a collection of 69 Nikitas. Owners will get access to “Nikita’s app” (there is no app).

Now available on OpenSea.
Link below👇
22 left
Read 4 tweets
Jan 12, 2022
After 10 years of building consumer social apps, I've decided to start exploring new areas. Building these products is an unforgiving grind—but I learned a lot along the way.

For those embarking on this path, here's everything you need to know:

A reproducible testing process is more valuable than any one idea. Innovate here first.
All things equal, a team with more shots at bat will win against a team with an audacious vision.
Most product ideas are Dead On Arrival because the conditions to derive value are impossible to orchestrate. Getting 7 adult friends to install an app on a reproducible basis is non-trivial. If you can figure out how to do that, that's a bigger idea than your original concept.
Read 25 tweets

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