I’d like to introduce you to Death Clock—an AI-powered longevity app that I’ve been advising for the last 6 months.
Health apps are notoriously difficult to grow: they are single-player utilities that resonate most with older audiences.
However, I worked with the founder @brentfranson and we did some simple things that made the experience social and drove the cost of acquisition down to pennies... First, we renamed the app from the sleepy name Most Days to Death Clock. This not only created a hook that drove word-of-mouth—but it also got picked by mainstream press and their story was told nationwide.

There is a tendency for app designers to create layers & subgroups to deal with complexity:
Mastodon attempts this with usernames—which have 2 parts.

For every part of your app that you fragment, expect to increase your app’s overall probability of failure by 50%. Users don’t have the patience to learn about the subworlds of your community. They are more motivated to churn than to understand.

Ladies and gentlemen, I’d like to introduce Nikita’s Shitposting Club—a collection of 69 Nikitas. Owners will get access to “Nikita’s app” (there is no app).

Now available on OpenSea.
Link below👇 opensea.io/collection/nik…

After 10 years of building consumer social apps, I've decided to start exploring new areas. Building these products is an unforgiving grind—but I learned a lot along the way.

For those embarking on this path, here's everything you need to know:

TIME FOR A THREAD 👇 A reproducible testing process is more valuable than any one idea. Innovate here first.
All things equal, a team with more shots at bat will win against a team with an audacious vision.