derek guy Profile picture
Dec 11, 2023 14 tweets 7 min read Read on X
Let's talk about this because you may get invited to a party this holiday season that calls for "cocktail attire." What is cocktail attire? And how can you do it well? 🧵 Image
The term "cocktail attire" comes from a time when people went out and mingled at cocktail bars. In these physical spaces, there were two groups:

1) People just getting off of work
2) People on their way to another evening event, such as seeing a show Image
As such, cocktail attire refers to the things that people naturally wore during this period, given where they had just come from or where they were heading.

Office workers wore suits.

People on their way to an evening show, such as the opera, wore black tie.
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We don't really live in that world anymore, but if the invite says "cocktail attire," you will never be wrong showing up in a dark business suit or black tie.
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However, in doing so, you should aim to dress elegantly. That means wearing dress shoes instead of sneakers, black calfskin instead of brown suede, dark worsteds instead of rustic materials like brown corduroy. Maybe a bit of velvet. Think: fancy evening attire. Image
Many in these situations will feel tempted to ditch the tie, fearing that they'll look overdressed. If you are wearing a dark business suit, I encourage you to not do this. A dark business suit without a tie is like the night sky without stars. It looks sad and defeated. Image
If you're not going to wear a tie, I encourage you to put more thought into the rest of your outfit. Don't just ditch the tie and assume you look like George Clooney. One solution is to wear a thin merino turtleneck. This looks more thoughtful and stylish.
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Another easy solution is to wear a long-sleeve polo, but not like the ones you see at Lacoste or Fred Perry. You want a polo with a collar band, so that the collar stands up better. This will make it behave more like a dress shirt. @ProperCloth sells some nice MTM ones
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If a suit feels too formal, then try a sport coat. To me, sport coats lack the elegance of a suit, but they're still a great option for evening events. They are also easier to wear without a tie, as the whole ensemble now looks more casual. Image
Since this is an evening affair, consider how to make this look elegant. Something like this black/ white houndstooth from Besnard will look better at night than a brown sporting tweed (which, while wonderful, is better for the afternoon).
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If you have room in your wardrobe, you can also get a wool-mohair suit (60/40 blend is my preference). Mohair is a stiff, slippery fiber that has a slight sheen. I think it looks amazing under artificial light (dim bars and restaurants). Outfit can be conservative or wild
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An easy way to make an outfit look more chic in the evening is to rely on the same color and get your contrast from fiber, texture, or sheen. For example, a navy merino turtleneck can look amazing with a navy suit in hopsack or twill. Again, black shoes in the evening. Image
If you have the personality for it, you can also pull off something a little more colorful. My friend @toneloki73 here is wearing tartan trousers with a velvet jacket and red turtleneck. The whole outfit feels very celebratory, perfect for drinking cocktails. Image
The point here is to use history as a guide. Once you know the origins of cocktail attire, you can get a sense of how you should dress. Then use the parameters to express yourself. Aim to create an elegant party outfit. Make the night feel special.
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More from @dieworkwear

Jul 4
This ended up raising $5,000 for @feederofcats, so here's a thread on whether President Zelenskyy wore a suit. 🧵
Ahead of the NATO summit last month, President Zelenskyy arrived at the Paleis Huis ten Bosch wearing this outfit: a black jacket with matching black pants and a black shirt. Many debated whether this qualifies as a suit, as there's a $50M bet on it at Polymarket. Image
To understand the suit, we must place it in history.

During the Regency period (early 1800s), British men in high positions wore a long fitted garment known as the frock coat, which had a waist seam and full skirt. These garments were often quite colorful and expressive! Image
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Read 19 tweets
Jul 1
Any time I talk about a wealthy person's outfit, someone in the comments is quick to reply: "They're rich, you think they care?" No one has to care about my opinions or clothes, regardless of net worth.

But let's talk about the connection between wealth and aesthetics 🧵 Image
About a year ago, Tucker Carlson told Chris Cuomo that "postmodern architecture" is intentionally designed to deaden the spirit. The clip was widely circulated online by people such as Benny Johnson, who seemingly agreed.
Postmodern architecture was actually a very brief movement that emerged in the 1960s as a counter-reaction to modernism's austerity and uniformity. Examples of postmodernism include Michael Graves's Portland Building and Guild House. Also Phillip Johnson's PPG Place. Image
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Read 17 tweets
Jul 1
Trump released a $250 fragrance (one for women, one for men).

Sometimes a fragrance can be expensive because it contains certain ingredients or involve artisanal, small-batch production. But with no note breakdown or even a description of the scent, what justifies this price? Image
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I'm reminded of this 2016 blog post by Luca Turin, one of the best writers on fragrances. Even for niche perfumery he warns: "Niche perfumery stands a good chance of disappearing up its own rear end if it merely becomes yet another golden opportunity to rip off the customer." Image
If you're into fragrances, as I am, I encourage you to not support celebrity bullshit like this. Go to real perfumers. Some of my favorites include:

— AbdesSalaam Attar: He's a self-taught Sicilian Sufi perfumer who only uses natural ingredients. Many of his perfumes feel like you're walking through a Middle Eastern bazaar or spice market. Milano Caffe, Cuoio dei Dolci, and Tabac are worth a sniff. He can also do bespoke perfumes using your favorite notes.

— DS & Durga: David Moltz describes himself as doing "scent travel." He has an uncanny ability to transport you to far off places. I like Cowboy Grass, Debaser, Amber Kiso, and Burning Barbershop. If you can get a sample of his Pale Grey Mountain, Small Black Lake Sample (made part of his Hylands collection), it's really good with tailored tweeds.

— Anything by Jean Claude Ellena: One of the most famous perfumers in the world. His scents have been likened to watercolor paintings and chamber music because they're light, airy, and have a transparent quality. This makes them particularly good for spring/ summer. Check his scents from Hermes, such as Terre d'Hermes and Un Jardin sur le Nil, which are easy to find on discount. L'Eau d'Hiver for Frederic Malle is also great, but a bit more expensive.

— Tauer Perfumes: Andy Tauer is a chemist and self-taught perfumer who specializes in dry, spicy, woody scents. L'Air du Desert Marocain makes you feel like you're in the middle of the desert at night. Lonestar Memories is like being next to a crackling campfire while picking up on the scent of tobacco and leather. IMO, a must try if you're exploring niche perfumery.

Always try to get samples before buying a bottle. Check shops such as Luckyscent, Surrender to Chance, and The Perfumed Court. Also pick up a copy of Perfumes by Luca Turin and Tania Sanchez.Image
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Read 4 tweets
Jun 29
People think I'm biased against Jeff Bezos, but here's F. Caraceni Sartoria, widely considered one of the best bespoke tailoring houses in the world, commenting on Bezos's wedding suit.

"The most terrible, frightening, horrible tuxedo ever seen in my life. I'm really suffering" Image
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Nothing to do with politics, only quality tailoring. F. Caraceni made suits for Silvio Berlusconi, who was hardly beloved by progressives. Many people don't know much about tailoring, which is fine, but this doesn't mean that rich or expensive = good.

Caraceni's work: Image
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Here is a dinner suit F. Caraceni made for Yves Saint Laurent. Image
Read 4 tweets
Jun 28
Since my tweet about Jeff Bezos, I've been getting a lot of replies such as these. "Where do these dress rules come from?" "When do they change?"

These are very good questions, so let me answer them. 🧵 Image
Let's first run through some experiments. Please make up your mind at each step, so you are not influenced by what I'm about to say.

Here are two men wearing tailored jackets with jeans. Which do you think looks better? Image
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Here are two men wearing a tuxedo. Which outfit do you think looks better? Image
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Read 23 tweets
Jun 27
Let me make the case for why the NHL should abolish its dress code, which currently requires players to wear a suit and tie while heading to and from games. 🧵
The arguments I've seen for the dress code fall into one of two categories: players look better in a coat-and-tie (some use descriptions such as "classy"). Others say that requiring players to dress in this way shows respect for the game. I will address each argument in turn. Image
It's true that tailoring once played a larger role in sports. Basketball coaches, for instance, used to wear tailored jackets pretty regularly, even at games. Some even looked quite good in these outfits. Image
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Read 24 tweets

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