Nicolas Cole 🚢 Profile picture
Dec 25 18 tweets 5 min read Read on X
I asked 170,000 people for the best book they read in 2023.

These 16 turned up the most (so they will make for great reading over the holidays): Image
1. Atlas of the Heart by @BreneBrown

a.co/d/2pf14cs
@BreneBrown 2. The Pathless Path by @p_millerd

a.co/d/7WDKLmj
@BreneBrown @p_millerd 3. The Anger Diet by Brenda Shoshanna

a.co/d/9Wpmt3k
@BreneBrown @p_millerd 4. The Courage to Be Disliked by Ichiro Kishimi and Fumitake Koga

a.co/d/7470sKV
@BreneBrown @p_millerd 5. The Art and Business of Ghostwriting by @nicolascole77

a.co/d/0gSY7jR
@BreneBrown @p_millerd 6. Dopamine Nation by Anna Lembke

amzn.to/3Trkxjs
@BreneBrown @p_millerd 7. Same As Ever by @morganhousel

a.co/d/eTmV8ZK
@BreneBrown @p_millerd @morganhousel 8. Mastery by @RobertGreene

a.co/d/i2jOhvx
@BreneBrown @p_millerd @morganhousel @RobertGreene 9. The Beginning of Infinity by @DavidDeutschOxf

a.co/d/duOCOZ1
@BreneBrown @p_millerd @morganhousel @RobertGreene @DavidDeutschOxf 10. $100M Leads by @AlexHormozi

a.co/d/dQlGzvy
@BreneBrown @p_millerd @morganhousel @RobertGreene @DavidDeutschOxf @AlexHormozi 11. The Inner Game Of Tennis by @the_innergame

a.co/d/aztlkE1
@BreneBrown @p_millerd @morganhousel @RobertGreene @DavidDeutschOxf @AlexHormozi @the_innergame 12. Working by Robert Caro

a.co/d/cvSp9Ux
@BreneBrown @p_millerd @morganhousel @RobertGreene @DavidDeutschOxf @AlexHormozi @the_innergame 13. What's Our Problem? by @waitbutwhy

a.co/d/2DLN2Mp
@BreneBrown @p_millerd @morganhousel @RobertGreene @DavidDeutschOxf @AlexHormozi @the_innergame @waitbutwhy 14. The Year of Magical Thinking by Joan Didion

a.co/d/8zTaXLq
@BreneBrown @p_millerd @morganhousel @RobertGreene @DavidDeutschOxf @AlexHormozi @the_innergame @waitbutwhy 15. The Unsold Mindset by @ColinandGarrett

a.co/d/5AWmqxl
@BreneBrown @p_millerd @morganhousel @RobertGreene @DavidDeutschOxf @AlexHormozi @the_innergame @waitbutwhy @ColinandGarrett 16. The Hard Thing About Hard Things by Ben Horowitz

a.co/d/cJH6vDA
@BreneBrown @p_millerd @morganhousel @RobertGreene @DavidDeutschOxf @AlexHormozi @the_innergame @waitbutwhy @ColinandGarrett That's a wrap!

And if you want to see the full list, check out the initial tweet here:

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More from @Nicolascole77

Dec 24
I have been writing online for 10 years.

In that time, I have gone viral more times than I can count.

I have accumulated 250,000,000+ views.

These are the 5 rules I live by—to write things that will always reach the masses:
Rule #1: Huge outcome, minimal cost

All viral-worthy ideas sit at the intersection of A LOT for "a little."

For example, what's the subtitle of Atomic Habits, one of the best-selling nonfiction books of this past decade?

"Tiny Changes, Remarkable Results."
So think about how you can give your reader a lot for a little:

• How to get more done in less time
• How to make more money without working harder
• Tiny gestures that keep your relationship exciting for decades

Etc.
Read 15 tweets
Dec 21
My friend @AliAbdaal made $4,600,593 on the internet in 2022.

His "Rule of 3" framework makes any content instantly memorable.

Here's how it works (with a ChatGPT prompt to help you create "Rule of 3" content in seconds):
@AliAbdaal What is the “Rule of 3”?

When you distill any topic into 3 things, you’ve got a framework.

• “The 3 little pigs.”
• “Bacon, lettuce, and tomato”
• “Life, liberty, and the pursuit of happiness.”

The Number 3 makes anything memorable.
@AliAbdaal Ali creates “3-item” constraints for topics his audience might find interesting.

That way, he can:

• Distill answers in a clear and concise way
• Transform it into any type of content he wants

Remember: Constraints eliminate decision fatigue.

Let's dive in! Image
Read 11 tweets
Dec 15
Introducing the “Content Compounding Machine” w/ ChatGPT

Most writers know:

• Rewriting old content is boring
• Making old ideas “new again” is hard
• Using the same topics over & over again is taxing

I’ve wasted 5,000+ hours doing this.

Never again (check this out): Image
Step 1: Train ChatGPT On ~5 Of Your Longer-From Articles

Here’s how it works:

• Choose an overarching topic (writing, fitness, etc.)
• Find ~5 of your written materials under that topic
• Feed them to ChatGPT to “learn.”

This is all for pattern recognition. Image
Step 2: Instruct ChatGPT to Write Something New

Once you’ve trained ChatGPT on ~5 articles on a specific topic, give it:

• A net-new title
• A desired word count
• A reminder to use your writing style

This actually produces a 7 out of 10 article for you on that topic. Image
Read 7 tweets
Dec 9
Ghostwriting Money-Making Formula:

• Solve ONE specific problem
• For ONE specific type of person
• In ONE specific way

Here's a quick guide on how you can position yourself within your niche and hit $10,000+/month:
Step 1: Pick A Problem

In Ship 30 for 30, we teach a framework called The 2-Year Test.

Here’s how it works:

• List all the jobs/careers you’ve had
• List all the interests you’ve had

From this list, you can select an industry you're qualified to ghostwrite in.
Step 2: Name Your Target Customer

Who needs a ghostwriter?

𝘼𝙣𝙮𝙤𝙣𝙚 𝙬𝙞𝙩𝙝 𝙚𝙭𝙥𝙚𝙧𝙩𝙞𝙨𝙚!

• VPs
• CEOs
• Coaches
• Sales people

Your job is to help these people get their ideas out into the world.

Choose 1.
Read 8 tweets
Dec 2
People constantly ask me how to optimize their X profile to get more followers.

To do that, you need to understand:

• The different types of bios
• Why they work the way they do
• All of the things you *shouldn’t* do

Here's how to easily write the PERFECT bio: Image
Think of your bio on X as a "mini sales pitch" to your readers.

• This is who I am
• This is what I do
• This is what you can expect to hear from me

If you don't give the reader this information, the likelihood of them wanting to follow you falls off a cliff.
Mistake #1: Only listing "what you do."

Don’t be the person who lists every single thing they do.

• CEO *companyname*
• Board Member *companyname*
• Investor *companyname*, *companyname*

Credibility alone doesn't answer the question, "Why should I pay attention to you?"
Read 9 tweets
Nov 4
I started writing threads on Twitter in 2019.

Since then, I've written more than 200 threads and accumulated over 50,000,000 views on Twitter alone.

Want to know a secret?

I (pretty much) use the same 7 thread templates every time.

🧵👇
Template #1: The Framework Thread

The best frameworks all follow this same recipe:

• To solve X [well-known & difficult] problem
• I do Y [unconventional] thing
• To achieve Z [highly desirable] outcome
Template #2: The Curation Thread

Recipe: "I did all this work—so you don't have to."

But the secret w/ curation threads is to niche down HARD.

"Biz books to read on investing" > "Best biz books" > "Best books"
Read 11 tweets

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