The 23 most creative TikTok ads from 2023:
1. Mission Impossible
Principle: Platform native
Rather than post the movie trailer, make a trailer for the TikTok crowd.
Principle: Platform native
Rather than post the movie trailer, make a trailer for the TikTok crowd.
2. Liquid Death
Principle: The Straw Man Argument
Liquid Death vs Most Expensive Beverages on Earth.
Genius.
Principle: The Straw Man Argument
Liquid Death vs Most Expensive Beverages on Earth.
Genius.
3. Furbo
This TikTok ad is genius
• Ad for Furbo's dog camera
• Storytelling of a naughty dog
• Feels like native TikTok content
• Showcases the product's selling points
3.8 million likes and 69,000 shares on an advert.
This TikTok ad is genius
• Ad for Furbo's dog camera
• Storytelling of a naughty dog
• Feels like native TikTok content
• Showcases the product's selling points
3.8 million likes and 69,000 shares on an advert.
4. Feasty
Principle: The Constant Transition
In the first 10 seconds, there are 25 transitions.
This is the perfect hypnotic ad to showcase a food video editing app.
Principle: The Constant Transition
In the first 10 seconds, there are 25 transitions.
This is the perfect hypnotic ad to showcase a food video editing app.
5. Himalayan Java
Principle: The CCTV Camera
One of the most creative TikTok ads I've seen in a while.
CCTV camera, great hook + breaking the 4th wall.
Principle: The CCTV Camera
One of the most creative TikTok ads I've seen in a while.
CCTV camera, great hook + breaking the 4th wall.
6. Express VPN
Principle: The Omegle challenge
This advert looks like an organic challenge... and then you realize it's an Express VPN ad.
Principle: The Omegle challenge
This advert looks like an organic challenge... and then you realize it's an Express VPN ad.
7. Apple Pay
Principle: The Purple Cow
TikTok is flooded with young people doing influencer deals.
Apple Pay inverted this by collabing with Grandma's.
Principle: The Purple Cow
TikTok is flooded with young people doing influencer deals.
Apple Pay inverted this by collabing with Grandma's.
8. BMW
Principle: The 4th Wall Hook
BMW create a beautiful hook by breaking the 4th wall.
Principle: The 4th Wall Hook
BMW create a beautiful hook by breaking the 4th wall.
9. Oats Overnight - Cheating Video
Principle: The Best Ads Don't Look Like Ads
This looks like a viral organic social moment... but it's an Oats Overnight ad.
Principle: The Best Ads Don't Look Like Ads
This looks like a viral organic social moment... but it's an Oats Overnight ad.
10. Monticello Railway Museum
Principle: Entertainment Before Information
Focus on grabbing attention and engaging your audience before you deliver any information.
Most people would scroll right past an ad for a dull train museum but this ad hooks you in from the first cut.
Principle: Entertainment Before Information
Focus on grabbing attention and engaging your audience before you deliver any information.
Most people would scroll right past an ad for a dull train museum but this ad hooks you in from the first cut.
11. Lomi
Principle: The Red Pill
Create a "Matrix" = Modern Bins
Then offer the red pill = "Lomi"
"These bins have to be the most disgusting thing in the modern kitchen... yet we all put up with it"
Principle: The Red Pill
Create a "Matrix" = Modern Bins
Then offer the red pill = "Lomi"
"These bins have to be the most disgusting thing in the modern kitchen... yet we all put up with it"
12. Apple Arcade
Principle: Remix Old Ads For TikTok
The Honda ad was voted "The best ad ever" by the Drum.
Apple Arcade re-made this ad for TikTok -- and it crushed.
Principle: Remix Old Ads For TikTok
The Honda ad was voted "The best ad ever" by the Drum.
Apple Arcade re-made this ad for TikTok -- and it crushed.
13. Projects Watches
Principle: Create A New Category
How do you stand out in a flooded watch market?
Don't sell watches. Sell "Conversation starter watches"
Principle: Create A New Category
How do you stand out in a flooded watch market?
Don't sell watches. Sell "Conversation starter watches"
14. Old Spice
Principle: Appeal To The Buyer
Over 85% of consumer purchases are made by women.
If you want to sell aftershave to a man, include his wife or girlfriend in the advertisement.
Principle: Appeal To The Buyer
Over 85% of consumer purchases are made by women.
If you want to sell aftershave to a man, include his wife or girlfriend in the advertisement.
15. North Face
Principle: AI Advertising
North Face used AI to crop a jacket on Big Ben in London.
The result? Hundreds of millions of impressions.
Principle: AI Advertising
North Face used AI to crop a jacket on Big Ben in London.
The result? Hundreds of millions of impressions.
16. Fvina Beauty
Principle: Make TikTok's, Not Ads
34 million views and 1.6 million likes on this. Why?
1. Rawness - Makes it more believable.
2. Weirdness - Stops the scroll
Principle: Make TikTok's, Not Ads
34 million views and 1.6 million likes on this. Why?
1. Rawness - Makes it more believable.
2. Weirdness - Stops the scroll
17. Hoover Vacuum
Principle: Batman vs Joker
The Joker = Terrible situation designed to stop the scroll
Batman = Your product saving the day
Principle: Batman vs Joker
The Joker = Terrible situation designed to stop the scroll
Batman = Your product saving the day
18. Call Of Duty
Principle: Great Artists Steal
Call of Duty created a big Pharma ad... but for Call of Duty.
Steal from other industries.
Principle: Great Artists Steal
Call of Duty created a big Pharma ad... but for Call of Duty.
Steal from other industries.
19. Pet Smart Store
Principle: Facial Expression Test
Best way to see if your ad creates emotion? Check their facial expressions.
Best way to change facial expressions for pet lovers? Kittens or Puppies.
Principle: Facial Expression Test
Best way to see if your ad creates emotion? Check their facial expressions.
Best way to change facial expressions for pet lovers? Kittens or Puppies.
20. Mercedes Benz
Principle: The Cristopher Nolan Movie
TikTok editing allows you to create worlds inside worlds.
Principle: The Cristopher Nolan Movie
TikTok editing allows you to create worlds inside worlds.
21. Doughnotts
Principle: The 3D Meme
Principle: The 3D Meme
22. Cari
Principle: Persuasion Stack
• Scroll-stopping hook
• Simple maths
• Loss aversion
• "The best salespeople don't look like salespeople" - Peter Thiel
All 4 stacked together in this ad.
Principle: Persuasion Stack
• Scroll-stopping hook
• Simple maths
• Loss aversion
• "The best salespeople don't look like salespeople" - Peter Thiel
All 4 stacked together in this ad.
23. Stanley
Principle: The Good Will Gesture
Woman posts to TikTok her car caught fire but her Stanley bottle survived. Gets 30 million views.
Stanley's CEO replies offering to buy her a new car.
Beautiful.
Principle: The Good Will Gesture
Woman posts to TikTok her car caught fire but her Stanley bottle survived. Gets 30 million views.
Stanley's CEO replies offering to buy her a new car.
Beautiful.
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