MATT GRAY Profile picture
Jan 7 13 tweets 4 min read Read on X
Hustle culture is the worst disease of the 21st century.

The antidote? Autopreneurship.

Here's how to use autopreneurship to get ahead of 99% of people (in 2024):
To set the scene:

Over the past 9 years, I’ve reduced the hours I work at my company, Herb, from 60 hours a week to 1 hour a month.

Below is what a week in my life looks like now - don't see any 16-hour work days, right? Image
It's because I've modeled my life around autopreneurship: the art of creating businesses that run on autopilot and reclaiming autonomy to live life how I want.

Autopreneurs are architects of their lives - they control the 4 Ws:
Working When they want, Where they want, with Whom they want, and on What they want.

They have an uncompromising commitment to live Every Day Retirement: a life they'd never want to retire from.

Here's how to do it:
Whole Body Yes

When thinking about any opportunity, if your heart, head, and gut say "yes", then it's a "yes."

But when even one is a "no"... Say "no."

Maintain conviction: you WILL find another opportunity where your Whole Body says Yes.
Complete Your Ikigai

To find a monetizable passion:

Draw 4 concentric circles on a piece of paper and write down 3 points each of what you love to do, you're good at, the world needs, and what you can be paid for.

Lasting fulfillment hides in the intersection of these four. Image
The 80/20 System

80% of everything comes from 20% of the work. Make this thinking second nature and apply infinite leverage to your life.

20% of clients lead to 80% of sales. 20% of habits lead to 80% of success. And so on.

Always find the 20%. It's your ticket to freedom. Image
These are the foundations of autopreneurship. They're the mental reframes you need to escape the chains of career convention.

Now, here are some practical steps to implement autopreneurship into your everyday life:
No Morning Meetings

The average employee wastes 2-5 hours per day in meetings. They drain creative energy and derail deep work.

Instead, make Loom your default: record your screen, demo anything and share the link with key stakeholders. It's the portal to an async culture.
Schedule Deep Work

Research has found that executives who operate in a "flow" state are 5x more productive than in their non-flow state.

The best bit? With deep work, you'll find yourself working 50% of what you were before.

Sprint. Rest. Repeat. Like a lion, not a cow. Image
Daily Exercise, Movement and Breaks

Too many founders neglect their physical well-being.

I did too until I realized every hour I invest in my body reaps 2 hours of increased productivity back.

Your health's not a burden: it's your powerhouse. Image
Time For Leveling Up

The world's most successful people are voracious learners. So, whatever happens, I always find time for 10 pages a day.

Because the world's not stagnant: you need to consistently absorb and adapt.

The best investment you can make is always yourself. Image
I created a free 5-day email course to teach you:

• How to grow a massive audience
• Ways to monetize your audience
• Systems to scale your business to $1+ million/year

Bonus: You’ll receive my Vision Board System (worth $249) for free

Get it here:

mattgray.xyz/founder-os-min…

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More from @matt_gray_

Jan 6
A 21-year-old follower just DMed me asking how to start his first business.

Here's the foolproof, step-by-step blueprint I've used for all my companies:

(that makes me $806,730 per month)
Before we start...

There are 3 huge trends shaping entrepreneurship right now:

• Brands are becoming founder-led
• Niche communities are dominating all platforms
• Every modern brand is morphing into a media company

Once you understand this, everything becomes easier.
Now, picture the finish line: what does business success ACTUALLY look like?

Do you want to start the next SpaceX? Or do you want the freedom to do whatever you want, whenever you want?

For me it's the latter.

And here's how I'd do it: Image
Read 13 tweets
Jan 3
I’m convinced the biggest reason I was able to build 4 multi-million dollar businesses was through self-confidence.

How to build bulletproof self-confidence:
Stop Caring What Other People Think

You’ll never be confident if you care what other people think.

But let me tell you a secret:

1. Most people aren’t thinking about you
2. Those who are, aren’t worth impressing

So stop worrying and start doing. Your time is limited.
Realize Everyone is Winging It

I used to think everybody had it all figured it out

The reality? They were winging it just as much as I was

Once you realize this, you’ll lose all impostor syndrome and start taking swings.

It’s you vs yourself, not you vs others. Image
Read 12 tweets
Jan 1
If you make your work feel good, you will be 200% more productive.

Here are 7 principles for how to build a business around your joy:
Quick story:

My friend Ali Abdaal uncovered an easier and happier path to success:

Feeling good.

He built a $5M/year empire around his joy.

The science shows the benefits of feel-good productivity...

And it can transform your life (it definitely changed mine).
Make Your Work Feel Like Play

Finding my Ikigai (my calling) changed my life and helped me start Founder OS.

Focus on discovering your joy in life.

Get a notebook and write down yours today.

Here's my Ikigai: Image
Read 12 tweets
Dec 31, 2023
When I was 22, I was crippled with depression and thought about taking my own life.

Today, I experience more energy and happiness than I ever have in my entire life.

My philosophy for a happy life (that anyone can apply): Image
The only way to achieve lasting happiness is through entrepreneurship.

You’ll never live a life of freedom until you build your own thing.

Freedom to work where you want, when you want, on what you want.

But entrepreneurship isn’t so pretty for most…
Most founders are depressed.

72% of us report mental health issues like depression and anxiety.

We’re 3x more likely to abuse substances.

Most of us feel stressed, overwhelmed, and lonely - while building a business driving us into the ground.
Read 12 tweets
Dec 30, 2023
In the last 10 years, over 1000 thousand people have asked me how to start a business.

The truth? They’re all paralyzed by limiting beliefs.

What they are and how to break them today: Image
Before we get into the How, let’s first unpack why people think they can’t start a business.

Here are the biggest reasons I’ve found:
Lack of Clarity

It’s hard to believe if you have no idea what the hell you’re doing.

You need some idea of what services to offer, what path to follow and what goals to set. Stuck? Join communities, read books and connect with weapons.

Lack of clarity = lack of inspiration. Image
Read 15 tweets
Dec 27, 2023
I wish I knew this life hack sooner…

It's my adaptation of the Feynman Technique.

Once you implement it, you'll learn anything 10x faster: Image
The Feynman Technique involves four steps:

1. Preparation
2. Practice with someone else
3. Feedback/Review
4. Repeat

I've infused each step with other proven advice to create a bulletproof framework for learning anything in hours. Here it is:
1. Preparation

Start with an honest assessment of where you're at. If you're learning a topic? Jot down everything you already know.

A new skill? Find points of comparison (e.g. musical instruments have grades) for your starting and end points.

Now, set your learning goals...
Read 11 tweets

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