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MATT GRAY

@matt_gray_

Jan 10

Hard pill to swallow:

You'll never taste freedom if you only have one income stream.

8 passive income ideas to start today (that make me $806,730 per month):

I won't sugarcoat the truth.

If you're a first-time entrepreneur, or currently employed, you're ALWAYS at risk of losing your livelihood.

And it means you're always looking over your shoulder. You're never free.

But there's a way out:

Passive income.

But let's be clear: "passive" income is a misnomer. The "passive" part only comes once you've put in the work to find a winning business.

But once you do? $$$ coming in while you sleep is a drug you can't get enough of.

These are some ideas you can steal:

Read 13 tweets

MATT GRAY

@matt_gray_

Jan 7

Hustle culture is the worst disease of the 21st century.

The antidote? Autopreneurship.

Here's how to use autopreneurship to get ahead of 99% of people (in 2024):

To set the scene:

Over the past 9 years, I’ve reduced the hours I work at my company, Herb, from 60 hours a week to 1 hour a month.

Below is what a week in my life looks like now - don't see any 16-hour work days, right?

It's because I've modeled my life around autopreneurship: the art of creating businesses that run on autopilot and reclaiming autonomy to live life how I want.

Autopreneurs are architects of their lives - they control the 4 Ws:

Read 13 tweets

MATT GRAY

@matt_gray_

Jan 6

A 21-year-old follower just DMed me asking how to start his first business.

Here's the foolproof, step-by-step blueprint I've used for all my companies:

(that makes me $806,730 per month)

Before we start...

There are 3 huge trends shaping entrepreneurship right now:

• Brands are becoming founder-led
• Niche communities are dominating all platforms
• Every modern brand is morphing into a media company

Once you understand this, everything becomes easier.

Now, picture the finish line: what does business success ACTUALLY look like?

Do you want to start the next SpaceX? Or do you want the freedom to do whatever you want, whenever you want?

For me it's the latter.

And here's how I'd do it:

Read 13 tweets

MATT GRAY

@matt_gray_

Jan 3

I’m convinced the biggest reason I was able to build 4 multi-million dollar businesses was through self-confidence.

How to build bulletproof self-confidence:

Stop Caring What Other People Think

You’ll never be confident if you care what other people think.

But let me tell you a secret:

1. Most people aren’t thinking about you
2. Those who are, aren’t worth impressing

So stop worrying and start doing. Your time is limited.

Realize Everyone is Winging It

I used to think everybody had it all figured it out

The reality? They were winging it just as much as I was

Once you realize this, you’ll lose all impostor syndrome and start taking swings.

It’s you vs yourself, not you vs others.

Read 12 tweets

MATT GRAY

@matt_gray_

Jan 1

If you make your work feel good, you will be 200% more productive.

Here are 7 principles for how to build a business around your joy:

Quick story:

My friend Ali Abdaal uncovered an easier and happier path to success:

Feeling good.

He built a $5M/year empire around his joy.

The science shows the benefits of feel-good productivity...

And it can transform your life (it definitely changed mine).

Make Your Work Feel Like Play

Finding my Ikigai (my calling) changed my life and helped me start Founder OS.

Focus on discovering your joy in life.

Get a notebook and write down yours today.

Here's my Ikigai:

Read 12 tweets

MATT GRAY

@matt_gray_

Dec 31, 2023

When I was 22, I was crippled with depression and thought about taking my own life.

Today, I experience more energy and happiness than I ever have in my entire life.

My philosophy for a happy life (that anyone can apply):

The only way to achieve lasting happiness is through entrepreneurship.

You’ll never live a life of freedom until you build your own thing.

Freedom to work where you want, when you want, on what you want.

But entrepreneurship isn’t so pretty for most…

Most founders are depressed.

72% of us report mental health issues like depression and anxiety.

We’re 3x more likely to abuse substances.

Most of us feel stressed, overwhelmed, and lonely - while building a business driving us into the ground.

Read 12 tweets

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