10 High-Converting Landing Page Tips to EASILY 2x Conversion Rate π
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[ 𧡠Thread ]
1) Use social proof to build trust
Highlight customer reviews, testimonials, and user-generated content to show that your product is trusted by others.
Highlight customer reviews, testimonials, and user-generated content to show that your product is trusted by others.
2) Focus on benefits, not features
Highlight how your product can solve a problem or improve a customer's life, rather than just listing features.
For example, teeth whitening is a feature of some toothpastes. The benefit is that you feel more confident with a whiter smile.
Highlight how your product can solve a problem or improve a customer's life, rather than just listing features.
For example, teeth whitening is a feature of some toothpastes. The benefit is that you feel more confident with a whiter smile.
3) Leverage the power of video
Video is one of the lowest effort ways for people to consume information.
This is what makes it so powerful.
When done right, you can have people sold in a single video.
Video is one of the lowest effort ways for people to consume information.
This is what makes it so powerful.
When done right, you can have people sold in a single video.
4) Simplify the checkout process
Make it easy for customers to complete their purchase by streamlining the checkout process.
Remove any unnecessary friction and keep it simple.
Make it easy for customers to complete their purchase by streamlining the checkout process.
Remove any unnecessary friction and keep it simple.
5) Offer a guarantee
Remove risk from the buyer with an unconditional guarantee.
You must be confident in your product/service to do this. But, that's why it works. It shows you believe in what you are offering.
**Shameless screenshot here**
Remove risk from the buyer with an unconditional guarantee.
You must be confident in your product/service to do this. But, that's why it works. It shows you believe in what you are offering.
**Shameless screenshot here**
6) Speak to your audience
Use their language and address their pain points.
Best way to learn how they speak is to:
β Read reviews
β Interview them
β Look at groups where your audience hangs out (Reddit, Facebook etc)
Use their language and address their pain points.
Best way to learn how they speak is to:
β Read reviews
β Interview them
β Look at groups where your audience hangs out (Reddit, Facebook etc)
7) Use strong calls-to-action
Make it clear what you want your audience to do next. Don't be vague!
Make it clear what you want your audience to do next. Don't be vague!
8) Keep your message simple and clear
Kill the fluff.
People have a short attention span so do them a favor and don't make it a chore to understand what you're offering.
Kill the fluff.
People have a short attention span so do them a favor and don't make it a chore to understand what you're offering.
9) Utilize color psychology
My friend Annie has an awesome thread on this... so I'm just going to let her do the talking here...
My friend Annie has an awesome thread on this... so I'm just going to let her do the talking here...
https://twitter.com/annie_indreiten/status/1636360568079806466
10) Create a sense of urgency
**Warning!**
Lots of people think that urgency means slapping on a menacing COUNTDOWN TIMER...
But I prefer a more warm approach...
People should be sold without having to use urgency.
So use urgency as a gentle encouragement not as a threat.
**Warning!**
Lots of people think that urgency means slapping on a menacing COUNTDOWN TIMER...
But I prefer a more warm approach...
People should be sold without having to use urgency.
So use urgency as a gentle encouragement not as a threat.
That's a wrap! βοΈ
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@oshalchemy
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If you got some value from this, you can return the love by:
π Following me
@oshalchemy
π Sharing this thread to who you think would benefit from it
P.S. Are you an eCom business owner looking for a landing page? π
Book a 1:1 call with me here... π
calendly.com/conversion-alcβ¦
Book a 1:1 call with me here... π
calendly.com/conversion-alcβ¦
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