My High-Converting HEADLINE Formula

I use this to quickly spit out headlines that are guaranteed to CRUSH $$$

Here's how it works: The formula has two parts:

1: The Desire (Call out exactly what your audience wants in the simplest terms)

2: The Unique Mechanism (Explain how your product delivers on the promise.)

Here's some real-world examples...

CRO audit for @Goodevas 🧸

Full breakdown: @Goodevas 1) Add Social Proof

Social Proof is a critical aspect of CRO - by showing that other customers have bought from your business, you are communicating you are a trustworthy brand.

Six CRO Optimizations to Scale to $100,000/mo.

Secret sauce: 1) Homepage Hero

· Clear offer
· Photo with product in use
· Social proof (reviews or order number)
· Add shipping/guarantee/warranty info
· During promos, brand it to the sale

To scale to $100k/day, you need a great offer.

Here's my exact method to craft them: Most people think their product is the offer.

Big mistake.

Your product is NOT your offer.

Your offer is how you position it.

Let me explain…

The Art of High-Converting Offers

Learn how to manipulate the brains' perception of value to sell more.

Full guide: When it comes to creating high-converting offers, two key pillars stand out:

• 𝐘𝐨𝐮𝐫 𝐨𝐟𝐟𝐞𝐫.
• 𝐀𝐧𝐝 𝐲𝐨𝐮𝐫 𝐦𝐞𝐬𝐬𝐚𝐠𝐢𝐧𝐠.

Today, I'm going to dive deeper on the art of crafting a high-converting offer.

However, do keep in mind that your Offer and your Messaging are deeply connected.

You can’t optimize one without addressing the other.

So, if you want to learn more about messaging, check out my recent video below...

This advertising book made me $100,000

In just 8 months...

Here's the TOP 7 lessons I took away...

You ready to level up? 🧠 1) Write Compelling Headlines:

"Five times as many people read the headline as read the body copy." - Ogilvy.

So, writing attention-grabbing and educational headlines is essential to getting your audience's attention hooked...

And motivating them to read further.

David Ogilvy is one of the world's most successful copywriters.

His marketing agency makes over $5.9B/yr.

I've spent 100+ hours dissecting his brain.

Steal what I've learned, in less than 3 mins: 1) Write Compelling Headlines:

"Five times as many people read the headline as read the body copy." - Ogilvy.

So, writing attention-grabbing and educational headlines is essential to getting your audience's attention hooked...

And motivating them to read further.

10 High-Converting Landing Page Tips to EASILY 2x Conversion Rate 📈

[ 🧵 Thread ] 1) Use social proof to build trust

Highlight customer reviews, testimonials, and user-generated content to show that your product is trusted by others.

$413,000 💵

That's how much one of my eCom clients generated in a month.

Here's my entire FREE blueprint so you can do the same **Bookmark this thread 🧠**

You're will learn the 5 essential steps to scaling to $400k+ a month...

Step 1 — Uplevel Product Pages

Step 2 — AOV Uplift Strategies

Step 3 — Cart Optimization

Step 4 — Best Navigation UX/UI Practices

Step 5 — AB Testing

Let's begin 👇

10 Critical Landing Page Tips to EASILY 2x Conversions 📈

[ 🧵 Thread ] 1) Use social proof to build trust

Highlight customer reviews, testimonials, and user-generated content to show that your product is trusted by others.

I'm 22.

I run a business designing landing pages...

And built pages for some of the biggest brands in the world...

Which have generated over $100,000,000+ combined

Crazy thing is...

3 years ago I knew NOTHING about landing pages...

Here's what got me from 0 - 50+ clients: 1) Build A Swipe File

I knew the fastest way for me to become a master at what I do, is be studying what other masters had already done.

So, I built a swipe file of their landing pages, and analyzed every part.

I still add to it today.

$413,000 💵

That's how much one of my eCom clients generated last month.

Here's my entire FREE blueprint so you can do the same **Bookmark this thread 🧠**

You're will learn the 5 essential steps to scaling to $400k+ a month...

Step 1 — Uplevel Product Pages

Step 2 — AOV Uplift Strategies

Step 3 — Cart Optimization

Step 4 — Best Navigation UX/UI Practices

Step 5 — AB Testing

Let's begin 👇

AI generated this landing page... 🤯

In the next 3 mins...

I'm going to show you how to use AI to design high-converting landing pages from scratch...

( Thread 🧵 ) 2) Generating AI Product Images

Once you have your offer

You can use @pebblely_ai to generate us some cool product images for it!

Just give it some prompts to describe the background and let the AI tool do the rest.

I'm 22.

I run a business designing landing pages...

And built pages for some of the biggest brands in the world...

Which have generated over $100,000,000+ combined

Crazy thing is...

3 years ago I knew NOTHING about landing pages...

Here's what got me from 0 - 50+ clients: 1) Build A Swipe File

I knew the fastest way for me to become a master at what I do, is be studying what other masters had already done.

So, I built a swipe file of their landing pages, and analyzed every part.

I still add to it today.

I went from 0-5,500 followers in 3 months.

And just hit 50 clients...

All from Twitter...

Here are 12 important lessons I learned from my journey...

(Thread 🧵) 1. Make your profile pic stand out! Tip: Remove the background with a tool like PhotoRoom!

My redesign for @PrimeHydrate

Apply these 5 changes to your own page to 2x conversions 📈

✅ Punchier, benefit-driven headline
✅ Mobile-optimized
✅ Social proof

Read the full breakdown > > > thread 🧵 1) Added an announcement bar

Prime should add a sticky announcement bar that calls out their stock-selling out and has a CTA to get people to join their waitlist.

This will increase conversions and ensure they don't lose potential customers.

Landing Page Redesign! 💥

Here's EXACTLY what @BoccesBakery should do to 2x their conversions...

> > THREAD 🧵 < < @BoccesBakery 1) Optimize the announcement bar

Keep the announcement bar to a single line to save vertical screen space.

Also, adding a CTA into the announcement bar is an easy win to capture more clicks and drive people closer to purchase.

SHOPIFY LANDING PAGE RE-DESIGN 👀

Apply these changes to 2x your own conversion rate! 📈

Here’s a thread 🧵 breakdown... 1) Add a URL to your announcement bar

This is key real estate. So utilize bars better by making them clickable!

Tip: Make sure where you're sending them, makes sense (ie. If your advertising a sale in your announcement bar - make sure you send them to the sale collection page)

His eCom brands generate over $4.9B annually…

Marcus Lemonis is a DTC beast...

I spent countless weeks uncovering Marcus’s secrets to building & scaling successful eCom businesses...

Here are my 7 KEY takeaways: 1) Targeted Niche

Pick a niche, study that niche, and dial in your offer to address the pain points of that niche.

The bigger the pain point, the more attractive your offer.

This is exactly what Marcus did with Camping World, which has a huge share of the US camping niche.

Here’s 7 tips on how to LEVERAGE the psychology of PERSUASION to 2x your conversion rate...

>> THREAD 🧵<< 1) Use Social Proof:

Humans tend to follow the crowd, so incorporate social proof on your e-commerce website. Include customer testimonials, ratings, reviews, and endorsements to build trust and credibility.

I grew my Twitter from 20 to 3,000 followers in just 35 days.

And I didn't spend a dollar.

Here are the 7 secrets to building an audience fast…

—> Read thread 🧵<— 1) Post regularly and consistently:

A tweet a day… keeps the algorithm at bay.

So keep your feed alive, And tweet with all your drive!

(Don't be cringe and rhyme like this tho)